2nd Birthday Card

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

15.1%

Market size, estimated

£61Ka year

Peak month

May1.7× the quietest month

Top search term

2nd birthday card38K searches a year

Listings sell for £3.13 on average, from £2.00 to £6.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £3.13 that is £313 to £783 a year per listing.

Average price

£3.13under the $15 to $100 sweet spot

Price range

£2.00–£6.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£313–£783

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #3,335 within Cards & Card Stock. It carries 83 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

5.6%

Average rank

#3,335in Cards & Card Stock

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

83per listing

Listings tracked

58

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months