2b Pencil
prices mostly outside the sweet spot ($1.44–$8.90) — 2b Pencil doesn't clear our bar today.
Flapen Score
Is 2b Pencil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 2b Pencil is a £33K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.
2b Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.6% over the last 90 days and 13.0% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top 2b Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STAEDTLER 2B Drawing Pencils - Noris School - for Sketching - Box of 12 120-0
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 7,085
- Age
- 20y ago
STAEDTLER 110-2B Tradition Graphite Pencil for Drawing & Sketching - 2B (Box of 12)
- Price
- £5.66
- Rating
- 4.7/5
- Reviews
- 1,913
- Age
- 19y ago
STAEDTLER 121-S BK5D Noris School Graphite Pencils - Assorted Degrees 2B B HB H 2H (Pack of 5) Black
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 5y ago
Faber-Castell Art & Graphic Pitt Graphite Matt Pencil 2B for Art Craft Drawing Sketching Home School University Colouring
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 5y ago
![STAEDTLER Noris School Pencils 2B [Box of 36]](https://m.media-amazon.com/images/I/61zoRHAocUL.jpg)
STAEDTLER Noris School Pencils 2B [Box of 36]
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 638
- Age
- 12y ago
Trending
90-day click momentum
STAEDTLER 120-2 Noris Graphite Pencils for Writing and Sketching - 2B (Box of 12)
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 7,083
- Age
- 19y ago
Faber-Castell Art & Graphic Pitt Graphite Matt Pencil 2B for Art Craft Drawing Sketching Home School University Colouring
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 5y ago
Eziglide HB Pencils Pack of 12 Hexagonal Graphite Pencils for Kids
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 4y ago
Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00
- Price
- £2.60
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 1y ago
STAEDTLER 110-2B Tradition Graphite Pencil for Drawing & Sketching - 2B (Box of 12)
- Price
- £5.66
- Rating
- 4.7/5
- Reviews
- 1,913
- Age
- 19y ago
Newest
by launch date
SimSign 30 Pack 2B Pencils with Extra-Thick Lead & Triangular Grip - Black Wood Graphite Pencils for School Office Sketching
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 10mo ago
CWWYQ 10 Pcs 2B Graphite with rubbers Wooden Hexagonal Pencils Penci for School Sharpened Pencil for Kids Teachers Writing Graphiting School Writing Wooden Red & Black Pencils Set
- Price
- £5.34
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00
- Price
- £2.60
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 1y ago
M&G Wooden Hexagonal Pencils 10 Pcs 2B Graphite Round Pencils with Eraser for Classroom & Office Red & Black
- Price
- £4.41
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
imiiHO 001 2B Pencils 12 Pack Wooden Lead Pencils with Rubber
- Price
- £5.71
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
61
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
13%
- STAEDTLER60%
- Faber-Castell9%
- imiiHO6%
- Drawlish5%
- M&G4%
- CWWYQ3%
- Open — no brand owns it (7 brands, 13%)
2b Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Top 2b Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 2b pencils42K/yr
- 2b pencil11K/yr
- 2b pencils pack7K/yr
What reviews say buyers love and hate about 2b Pencil
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“It is of excellent quality and excellent timeing”
“Reasonable price”
“Great Pencils”
“Good pencils”
“the description was accurate”
What buyers complain about
85% of reviews“Too hard”
“More grey than blackish”
“Good quality no yet put to proper use”
“Keep breaking when you sharp”
“These pencils are not 2B pencils as described”
2b Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 2b Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
