2b pencil
Skip itPrices mostly outside the sweet spot ($1.44–$8.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,322.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.24avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 60K searches
Price range
Bad£1.44–£8.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 2b pencil is a £33K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
2b pencil market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 1.2%
- Avg brand age
- 65 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
61
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
13%
- STAEDTLER60%
- Faber-Castell9%
- imiiHO6%
- Drawlish5%
- M&G4%
- CWWYQ3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +12.6% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Top 2b pencil search terms
- 2b pencils42K/yr
- 2b pencil11K/yr
- 2b pencils pack7K/yr
Top 2b pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAEDTLER 2B Drawing Pencils - Noris School - for Sketching - Box of 12 120-0
STAEDTLER£4.214.6★7,085 rev
STAEDTLER 110-2B Tradition Graphite Pencil for Drawing & Sketching - 2B (Box of 12)
STAEDTLER£5.664.7★1,913 rev
STAEDTLER 121-S BK5D Noris School Graphite Pencils - Assorted Degrees 2B B HB H 2H (Pack of 5) Black
STAEDTLER£1.444.6★704 rev
Faber-Castell Art & Graphic Pitt Graphite Matt Pencil 2B for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£2.324.2★52 rev
![STAEDTLER Noris School Pencils 2B [Box of 36]](https://m.media-amazon.com/images/I/61zoRHAocUL.jpg)
STAEDTLER Noris School Pencils 2B [Box of 36]
STAEDTLER£8.904.5★638 rev
Newest
by launch date
SimSign 30 Pack 2B Pencils with Extra-Thick Lead & Triangular Grip - Black Wood Graphite Pencils for School Office Sketching
SimSign£6.2578 rev
CWWYQ 10 Pcs 2B Graphite with rubbers Wooden Hexagonal Pencils Penci for School Sharpened Pencil for Kids Teachers Writing Graphiting School Writing Wooden Red & Black Pencils Set
CWWYQ£5.342 rev
Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00
Westcott£2.6068 rev
M&G Wooden Hexagonal Pencils 10 Pcs 2B Graphite Round Pencils with Eraser for Classroom & Office Red & Black
M&G£4.4134 rev
imiiHO 001 2B Pencils 12 Pack Wooden Lead Pencils with Rubber
imiiHO£5.7160 rev
Trending
90-day click momentum
STAEDTLER 120-2 Noris Graphite Pencils for Writing and Sketching - 2B (Box of 12)
STAEDTLER£3.334.6★
Faber-Castell Art & Graphic Pitt Graphite Matt Pencil 2B for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£2.324.2★
Eziglide HB Pencils Pack of 12 Hexagonal Graphite Pencils for Kids
Eziglide£4.644.6★
Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00
Westcott£2.604.9★
STAEDTLER 110-2B Tradition Graphite Pencil for Drawing & Sketching - 2B (Box of 12)
STAEDTLER£5.664.7★
What buyers say about 2b pencil
What buyers praise and complain about, mined from review topics.What buyers love
“It is of excellent quality and excellent timeing”
“Reasonable price”
“Great Pencils”
“Good pencils”
“the description was accurate”
“Compact set”
“Great for intricate designs”
“Good standard size”
“Good, soft writing and a good eraser”
“Good quality wood as well”
What buyers complain about
“Too hard”
“More grey than blackish”
“Good quality no yet put to proper use”
“Keep breaking when you sharp”
“These pencils are not 2B pencils as described”
“Not as described”
“lets itself down because the wood tends to crumble”
Top return reasons
Common questions
- Is 2b pencil profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the 2b pencil niche?
- 13 brands and 61 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in 2b pencil?
- Top complaints mined from reviews: Hard Feel, Color, Quality-Overall. The return rate is 0.1%.
- When does demand for 2b pencil peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
- What does it cost to enter the 2b pencil niche?
- Listings span £1.44–£8.90; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 6,322 reviews — the moat a new listing must climb.