2b Pencil

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

+12.6%

Conversion, latest week

13.0%

Market size, estimated

£33Ka year

Peak month

September3.1× the quietest month

Top search term

2b pencils42K searches a year

Listings sell for £4.24 on average, from £1.44 to £8.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.24 that is £2K to £3K a year per listing.

Average price

£4.24under the $15 to $100 sweet spot

Price range

£1.44–£8.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #98 within Pens, Pencils & Writing Supplies. It carries 6,322 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

95%

Out of stock, average day

1.2%

Average rank

#98in Pens, Pencils & Writing Supplies

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,322per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months