21st Birthday Wrapping Paper
21st Birthday Wrapping Paper shows low returns (0.4%), but prices mostly outside the sweet spot ($2.32–$8.59) keeps it on the watch list.
Flapen Score
Is 21st Birthday Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 21st Birthday Wrapping Paper is a £41K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 53/100.
21st Birthday Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.3% over the last 90 days and 11.4% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 48 products
Top 21st Birthday Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
woric 8 Sheets 21st Birthday Wrapping Paper 50 * 70cm Girls Birthday Wrap
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 7mo ago
Jatidne 21st Birthday Wrapping Paper Recyclable with Ribbon Gift Wrap Eco Birthday Paper 21st Birthday Gifts Pack of 6
- Price
- £5.02
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 3y ago
21st Birthday Wrapping Paper 5Pcs 50 * 70cm Blue Silver Wrapping Paper for Boy Girls Birthday Decorations
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
QRTDXP 50x 70cm 21st Birthday Wrapping Paper 5pcs Recyclable Kraft Paper Sheets Designed for 21 Years Old Suitable for Packing Birthday Party Present
- Price
- £4.57
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 11mo ago
Happy 21st Birthday Gift Wrap. 5 XL Sheets (50 x 70cm). Wrapping Paper with matching Gift Tags. Cutting grid on reverse. Made in UK.
- Price
- £5.03
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 11mo ago
Trending
90-day click momentum
Bolibo 6 Sheets 21st Birthday Wrapping Paper 70x50cm Gold Black Recyclable Gift Wrap Paper for Boys Girls Birthday Decorations (Black Gold 21)
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago
Bolibo 6 Sheets 21st Birthday Wrapping Paper 70x50cm Rose Gold Pink Recyclable 21st Birthday Decorations Gift Wrap Paper for Girls Ladies (Pink-21st)
- Price
- £4.24
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago
21st Birthday Wrapping Paper Set with Tags Ribbons 6 Sheets 70x50cm Happy Birthday Wrapping Paper Blue Gold Gift Wrap Paper for Men Boys Gift Decorations Recyclable (21st)
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 4mo ago
Jatidne 21st Birthday Wrapping Paper with Ribbon Pink and Gold Gift Wrap Birhtday Paper 21st Birthday Gifts Pack of 6
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5mo ago
21st Birthday Wrapping Paper 5 Sheets 50x70cm Pink 21st Wrapping Paper for Her Girls Ladies Eco 21st Gift Decorations
- Price
- £4.06
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago
Newest
by launch dateBolibo 6 Sheets 21st Birthday Wrapping Paper 70x50cm Gold Black Recyclable Gift Wrap Paper for Boys Girls Birthday Decorations (Black Gold 21)
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago
Bolibo 6 Sheets 21st Birthday Wrapping Paper 70x50cm Rose Gold Pink Recyclable 21st Birthday Decorations Gift Wrap Paper for Girls Ladies (Pink-21st)
- Price
- £4.24
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago
21st Birthday Wrapping Paper Set with Tags Ribbons 6 Sheets 70x50cm Happy Birthday Wrapping Paper Blue Gold Gift Wrap Paper for Men Boys Gift Decorations Recyclable (21st)
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 4mo ago
Jatidne 21st Birthday Wrapping Paper with Ribbon Pink and Gold Gift Wrap Birhtday Paper 21st Birthday Gifts Pack of 6
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 5mo ago
21st Birthday Wrapping Paper 5 Sheets 50x70cm Pink 21st Wrapping Paper for Her Girls Ladies Eco 21st Gift Decorations
- Price
- £4.06
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
31 rising
Sellers
32
Top-5 brand share
46%
Top 20: 91%
Top-5 click share
38%
Top 20: 72%
Open market
48%
- QRTDXP13%
- woric10%
- Jatidne9%
- Bolibo8%
- DXTXTJ7%
- Absolutely Yours6%
21st Birthday Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 21st Birthday Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 21st wrapping paper for her15K/yr
- 21st birthday wrapping paper17K/yr
- 21st wrapping paper for him9K/yr
- 21st wrapping paper10K/yr
- 21st birthday wrapping paper for her7K/yr
- 21 wrapping paper5K/yr
- 21st birthday wrapping paper for him5K/yr
- 21st birthday paper5K/yr
What reviews say buyers love and hate about 21st Birthday Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good quality paper”
“Good value”
“such a good size”
“Great buy, same as advertised”
“Good thickness”
What buyers complain about
67% of reviews“Smaller than expected”
“Quite expensive”
“although its worth noting that the stars are a flat grey colour in person rather than silver as they may appear in the images”
“The material is noticeably thicker than the flimsy stuff you often find”
“The paper looks like the images”
21st Birthday Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 21st Birthday Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
