Is 21st birthday wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 48 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the 21st birthday wrapping paper niche?

31 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in 21st birthday wrapping paper?

Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.4%.

What does it cost to enter the 21st birthday wrapping paper niche?

Listings span £2.32–£8.59; the average listing price is £4.85 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.

21st birthday wrapping paper

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.32–$8.59) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great118.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£4.85

avg listing price — sweet spot $15–$100

Market size

Bad£41K

£41K/yr · 74K searches

Price range

Bad£2.32–£8.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, 21st birthday wrapping paper is a £41K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

21st birthday wrapping paper market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £39K–£49K; units × avg price
Conversion rate: 11.4%
Avg BSR: #534
Page quality: 0%
Prime: 94%
Sponsored: 81%
Out of stock: 3.5%
Avg brand age: 23 months
Avg seller age: 199 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

38%

Top 20: 72%

Open market

48%

QRTDXP13%
woric10%
Jatidne9%
Bolibo8%
DXTXTJ7%
Absolutely Yours6%

Demand

Weekly Amazon search volume, last 42 weeks — -1.3% search growth over the last 90 days.

Open Trend

Top 21st birthday wrapping paper search terms

21st wrapping paper for her15K/yr +12.5%9.0% conv.
21st birthday wrapping paper17K/yr -13.0%9.0% conv.
21st wrapping paper for him9K/yr +18.8%13.8% conv.
21st wrapping paper10K/yr -12.6%8.5% conv.
21st birthday wrapping paper for her7K/yr -17.6%11.8% conv.
21 wrapping paper5K/yr +17.8%9.9% conv.
21st birthday wrapping paper for him5K/yr -1.3%12.3% conv.
21st birthday paper5K/yr +2.6%10.4% conv.

All search terms

Top 21st birthday wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

woric 8 Sheets 21st Birthday Wrapping Paper 50 * 70cm Girls Birthday Wrap

woric£4.964.6★358 rev

Jatidne 21st Birthday Wrapping Paper Recyclable with Ribbon Gift Wrap Eco Birthday Paper 21st Birthday Gifts Pack of 6

Jatidne£5.024.7★100 rev

21st Birthday Wrapping Paper 5Pcs 50 * 70cm Blue Silver Wrapping Paper for Boy Girls Birthday Decorations

DXTXTJ£4.294.6★169 rev

QRTDXP 50x 70cm 21st Birthday Wrapping Paper 5pcs Recyclable Kraft Paper Sheets Designed for 21 Years Old Suitable for Packing Birthday Party Present

QRTDXP£4.574.5★44 rev

Happy 21st Birthday Gift Wrap. 5 XL Sheets (50 x 70cm). Wrapping Paper with matching Gift Tags. Cutting grid on reverse. Made in UK.

Absolutely Yours£5.034.8★25 rev

Newest

by launch date

Bolibo 6 Sheets 21st Birthday Wrapping Paper 70x50cm Gold Black Recyclable Gift Wrap Paper for Boys Girls Birthday Decorations (Black Gold 21)

Bolibo£3.597 rev

3mo ago

Bolibo 6 Sheets 21st Birthday Wrapping Paper 70x50cm Rose Gold Pink Recyclable 21st Birthday Decorations Gift Wrap Paper for Girls Ladies (Pink-21st)

Bolibo£4.246 rev

3mo ago

21st Birthday Wrapping Paper Set with Tags Ribbons 6 Sheets 70x50cm Happy Birthday Wrapping Paper Blue Gold Gift Wrap Paper for Men Boys Gift Decorations Recyclable (21st)

HJIJIAY£4.2512 rev

4mo ago

Jatidne 21st Birthday Wrapping Paper with Ribbon Pink and Gold Gift Wrap Birhtday Paper 21st Birthday Gifts Pack of 6

Jatidne£5.0553 rev

5mo ago

21st Birthday Wrapping Paper 5 Sheets 50x70cm Pink 21st Wrapping Paper for Her Girls Ladies Eco 21st Gift Decorations

FMDPZUP£4.065 rev

6mo ago

What buyers say about 21st birthday wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Good quality paper”

Value For Money16%

“Good value”

Size-Overall8%

“such a good size”

Advertised Vs Actual Product7%

“Great buy, same as advertised”

Thickness7%

“Good thickness”

Gifting Purpose5%

“ideal to hold the perfect gift”

Color4%

“stars in various colours”

Design-Overall3%

“The design is pretty”

Shape/Style1%

“It strikes a nice balance between fun and stylish, making it perfectly suitable whether the recipient is sentimental, sarcastic or somewhere in between”

Paper Quality1%

“Good quality colourful wrapping paper”

What buyers complain about

Size-Overall25%

“Smaller than expected”

Value For Money19%

“Quite expensive”

Color15%

“although its worth noting that the stars are a flat grey colour in person rather than silver as they may appear in the images”

Thickness4%

“The material is noticeably thicker than the flimsy stuff you often find”

Advertised Vs Actual Product4%

“The paper looks like the images”

Top return reasons

Size-Overall50%

Color21%

Water Resistance11%

Advertised Vs Actual Product8%

Material Quality5%

Age Suitability5%

Common questions

Is 21st birthday wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 48 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the 21st birthday wrapping paper niche?: 31 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in 21st birthday wrapping paper?: Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.4%.
What does it cost to enter the 21st birthday wrapping paper niche?: Listings span £2.32–£8.59; the average listing price is £4.85 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.