21st Birthday Cards for Her

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

9.6%

Market size, estimated

£140Ka year

Peak month

January1.6× the quietest month

Top search term

21st birthday card172K searches a year

Listings sell for £4.29 on average, from £2.10 to £11.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £4.29 that is £1K to £2K a year per listing.

Average price

£4.29under the $15 to $100 sweet spot

Price range

£2.10–£11.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,886 within Cards & Card Stock. It carries 373 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

94%

Out of stock, average day

4.5%

Average rank

#1,886in Cards & Card Stock

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

373per listing

Listings tracked

49

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months