21 labels per a4 sheet
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good£3.31–£26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,005.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£36K£36K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, 21 labels per a4 sheet is a £36K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
21 labels per a4 sheet market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 103 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
47
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- AVERY43%
- SmithPackaging22%
- Double Dragon13%
- Avery Zweckform8%
- TownStix6%
- Q-Connect5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +4.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top 21 labels per a4 sheet search terms
- avery labels 21 per sheet12K/yr
- labels 21 per sheet3K/yr
- 21 labels per a4 sheet2K/yr
- avery labels l71601K/yr
Top 21 labels per a4 sheet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avery Multipurpose Labels Customisable 63.5 x 38.1 mm White 21 per Sheet 840 Blank Labels per Pack 40 Sheets Blank Printer Label Sheet. (MP7160-40)
AVERY£11.534.6★231 rev
SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm 2100 Labels White 21 Per Sheet
SmithPackaging£8.044.6★5,262 rev
Double Dragon A4 Self Adhesive Address Labels Sticker Paper 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm (2100 Labels)
Double Dragon£4.874.5★1,505 rev
Avery JamFREE Printable Address Labels FSC Certified 63.5 x 38.1 mm White 21 Labels per Sheet 210 Blank Labels per Pack (L7160-10)
AVERY£7.174.6★1,743 rev
Avery Smudge free Printable Address Labels Quick dry 63.5 x 38.1 mm White 21 Labels per sheet 525 Blank labels per pack (J8160-25)
Avery Zweckform£9.914.7★1,121 rev
Newest
by launch dateDouble Dragon A4 Self Adhesive Address Labels Sticker Paper 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm (2100 Labels)
Double Dragon£4.871,505 rev
SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm 2100 Labels White 21 Per Sheet
SmithPackaging£8.045,262 rev
SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 20 Sheets 63.5 x 38.1mm 420 Labels
SmithPackaging£4.19127 rev
Avery JamFREE Printable Address Labels FSC Certified 63.5 x 38.1 mm White 21 Labels per Sheet 210 Blank Labels per Pack (L7160-10)
AVERY£7.171,743 rev
21 per Sheet 25 Sheets A4 White Sticker Labels - 63.5 x 38.1mm
TownStix£5.0122,869 rev
Trending
90-day click momentumSmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm 2100 Labels White 21 Per Sheet
SmithPackaging£8.044.6★
Avery L7160 Address Labels White 63.5 x 38.1 mm 21 per A4 Sheet 40 Sheets 840 Labels JamFREE UltraGrip QuickPEEL for Laser Printers FSC Certified (L7160-40)
AVERY£14.634.6★
Q-Connect Multipurpose Labels 63.5x38mm 21 Per Sheet White (2100 Pack) KF26051
Q-Connect£6.704.6★
SmithPackaging A4 Self Adhesive Address Labels 21 Labels Per Sheet 20 Sheets 63.5 x 38.1mm 420 Labels
SmithPackaging£4.194.5★
Double Dragon A4 Self Adhesive Address Labels Sticker Paper 21 Labels Per Sheet 100 Sheets 63.5 x 38.1mm (2100 Labels)
Double Dragon£4.874.5★
What buyers say about 21 labels per a4 sheet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great value for price”
“Excellent product - as advertised”
“Good quality stickers for printing reward”
“Great printing labels for postage”
“A very good size”
“works as exprcted”
What buyers complain about
“no template for these in microsoft word so very hard to use them for printing address labels”
“Lower quality than previous batches”
“wasted more than half of the sheets to find out the correct size”
Top return reasons
Common questions
- Is 21 labels per a4 sheet profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 12 tracked products. 90-day search growth is +4.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the 21 labels per a4 sheet niche?
- 7 brands and 47 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in 21 labels per a4 sheet?
- Top complaints mined from reviews: Print Quality, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.3%.
- When does demand for 21 labels per a4 sheet peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the 21 labels per a4 sheet niche?
- Listings span £3.31–£26.55; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.