Is 2026 wall planner profitable to sell on Amazon United Kingdom?

The niche generates £228K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the 2026 wall planner niche?

25 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in 2026 wall planner?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.

When does demand for 2026 wall planner peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 15.2× the quietest.

What does it cost to enter the 2026 wall planner niche?

Listings span £3.12–£16.62; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

2026 wall planner

Worth a look

Shows low returns (0.4%), but soft demand (-50.8% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good728.5

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£228K

£228K/yr · 639K searches

Avg price

Bad£6.13

avg listing price — sweet spot $15–$100

Price range

Bad£3.12–£16.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, 2026 wall planner is a £228K/yr Amazon United Kingdom market (639K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2026 wall planner market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: £368K–£490K; units × avg price
Conversion rate: 5.8%
Avg BSR: #155
Page quality: 0%
Prime: 79%
Sponsored: 79%
Out of stock: 29.8%
Avg brand age: 31 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

44%

Top 20: 82%

Open market

34%

evelay16%
HLDI13%
DITI Days12%
THE BITS N BOBS SHOP12%
SULOLI8%
Hambli7%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — -50.8% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 15.2×

Open Trend

Top 2026 wall planner search terms

wall planner89K/yr -8.9%4.9% conv.
year planner 2026 wall78K/yr -64.5%8.0% conv.
2026 wall planner170K/yr -74.2%9.3% conv.
year planner31K/yr -35.5%4.1% conv.
wall planner 202636K/yr -34.0%8.4% conv.
yearly wall planner 202630K/yr -52.5%7.4% conv.
wall planner 2026 uk87K/yr -85.0%9.0% conv.
year calendar 2026 wall planner13K/yr -31.6%6.2% conv.
yearly planner11K/yr -30.3%2.1% conv.
large wall calendar8K/yr -2.9%2.1% conv.

All search terms

Top 2026 wall planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A1 Wall Planner 2026 UK - Full Year to View Calendar for Home Office School Teacher - 84cm x 59cm Large Family Yearly Wall Chart (Rainbow)

evelay£4.604.5★988 rev

DITI Days£5.964.2★167 rev

2027 Year Wall Planner A1 Uk Wall Calendar Yearly Planner Large Jan To Dec Full Year Planning Chart Student Family Home School Office Work Study Annual Poster Multi 59.5 x 84.1Cm

HLDI£4.064.6★500 rev

Wall Planner 2026 UK - A1 Extra Large 84 x 60cm Colour Full Year Family Planner Calendar 2026 For Home Office Teacher Calendars & Personal Organisers - Columns Edition

Hambli£7.334.3★710 rev

A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender

THE BITS N BOBS SHOP£4.944.4★1,732 rev

Newest

by launch date

A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender

THE BITS N BOBS SHOP£4.941,732 rev

2mo ago

A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender

THE BITS N BOBS SHOP£5.761,732 rev

2mo ago

DITI Days£5.96167 rev

9mo ago

DITI Days£4.6826 rev

9mo ago

THE BITS N BOBS SHOP£5.861,732 rev

10mo ago

What buyers say about 2026 wall planner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent quality”

Advertised Vs Actual Product14%

“As per description”

Size-Overall13%

“Big enough for all those important dates”

Value For Money9%

“Good value for money”

Ease Of Use9%

“Easy to Use”

Document Organizing/Classification6%

“Great organiser”

Paper Quality4%

“Beautiful, quality calendar on high quality paper”

Color3%

“Just love the colours of this”

Writing Experience3%

“Easy to write on”

Print Quality3%

“Print is crisp and the colour-coded sections make it easy to spot weekends and bank holidays”

What buyers complain about

Value For Money18%

“overpriced for what you receive”

Size-Overall14%

“too big”

Quality-Overall8%

“Rubbish”

Adhesion/Stickiness7%

“The adhesive provided is simply useless”

Paper Quality7%

“the paper its printed on is so thin even unfolding it caused it to tear”

Advertised Vs Actual Product5%

“Beware the false advertising”

Writing Experience4%

“and no space to write anything”

Flatness3%

“not sent as a tube as you can never get it flat”

Erasability3%

“its not a wipeable calendar”

Ease Of Cleaning3%

“Can't wipe off”

Top return reasons

Size-Overall59%

Paper Quality7%

Quality-Overall4%

Functionality-Overall3%

Moist/Dry3%

Strength3%

Advertised Vs Actual Product2%

Adhesion/Stickiness2%

Writing Experience2%

Wrinkles2%

Common questions

Is 2026 wall planner profitable to sell on Amazon United Kingdom?: The niche generates £228K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the 2026 wall planner niche?: 25 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in 2026 wall planner?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.
When does demand for 2026 wall planner peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 15.2× the quietest.
What does it cost to enter the 2026 wall planner niche?: Listings span £3.12–£16.62; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.