Is 2025 wall planner profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 55 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the 2025 wall planner niche?

29 brands and 47 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in 2025 wall planner?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.

When does demand for 2025 wall planner peak?

Demand peaks in Jan–Dec; the busiest month runs 12.1× the quietest.

What does it cost to enter the 2025 wall planner niche?

Listings span £2.80–£29.62; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.

2025 wall planner

Worth a look

Shows low returns (0.5%), but a small market ($12K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Good554.98

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.80–£29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.12

avg listing price — sweet spot $15–$100

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

Market size

Bad£12K

£12K/yr · 42K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, 2025 wall planner is a £12K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2025 wall planner market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £28K–£36K; units × avg price
Conversion rate: 3.9%
Avg BSR: #67
Page quality: 0%
Prime: 82%
Sponsored: 80%
Out of stock: 24.2%
Avg brand age: 30 months
Avg seller age: 224 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

24%

Top 20: 64%

Open market

46%

DITI Days12%
THE BITS N BOBS SHOP11%
evelay10%
FULLVINTAGE8%
HLDI8%
TB1 Products5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -36.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 12.1×

Open Trend

Top 2025 wall planner search terms

big calendar 2026 wall planner5K/yr +13.3%5.3% conv.
large wall planner5K/yr +3.7%5.2% conv.
staff holiday planner wall chart 20267K/yr -40.8%8.2% conv.
holiday planner 20266K/yr -60.8%8.2% conv.
full year wall calendar 20265K/yr -66.1%10.2% conv.
laminated wall planner3K/yr -15.0%1.3% conv.
2026 wall planner a27K/yr -75.1%14.8% conv.
2025 wall planner5K/yr -38.6%1.0% conv.

All search terms

Top 2025 wall planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DITI Days£5.964.2★167 rev

2027 Holiday Planner A1 Wall Calendar 84cm x 59cm Full Year Staff Planner

evelay£4.974.4★388 rev

A1 Size 59.4 x 84.1cm | Large Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Calender

THE BITS N BOBS SHOP£5.764.4★1,732 rev

Large Wall Calendar 2026-2027 & Desk Planner 21.96 x 16.96 Inches July 2026 December 2027 for Home Office Planning (White & Blue)

Esteopt£15.064.5★272 rev

A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender

THE BITS N BOBS SHOP£4.944.4★1,732 rev

Newest

by launch date

THE BITS N BOBS SHOP£5.761,732 rev

2mo ago

A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender

THE BITS N BOBS SHOP£4.941,732 rev

2mo ago

Wall Planner Undated Extra Large (145.5 x 92 cm) Laminated 12-Month Dry Erase Reusable Wall Planner Wall Calendar for Home Office School Rainbow

FULLVINTAGE£9.5681 rev

6mo ago

DITI Days£5.96167 rev

9mo ago

DITI Days£4.6826 rev

9mo ago

What buyers say about 2025 wall planner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent for my product just what I needed”

Advertised Vs Actual Product16%

“As per description”

Size-Overall9%

“Great size”

Value For Money8%

“these are great value”

Ease Of Use8%

“Easy to Use”

Document Organizing/Classification7%

“helps keep everything organised”

Paper Quality4%

“Good quality paper”

Writing Experience4%

“Good size to write in”

Design-Overall4%

“Great layout”

Color3%

“Just love the colours of this”

What buyers complain about

Size-Overall16%

“too big”

Value For Money11%

“Can get better one for cheaper price”

Quality-Overall10%

“Rubbish”

Advertised Vs Actual Product6%

“Beware the false advertising”

Paper Quality4%

“the paper its printed on is so thin even unfolding it caused it to tear”

Adhesion/Stickiness4%

“The adhesive provided is simply useless”

Thickness4%

“Its quite thick material”

Writing Experience3%

“and no space to write anything”

Flatness3%

“dont lay flat on the wall due to this”

Print Quality2%

“St. Patrick's Day printed as March 20th? Very poor mistake”

Top return reasons

Size-Overall63%

Paper Quality5%

Quality-Overall4%

Functionality-Overall3%

Wrinkles2%

Advertised Vs Actual Product2%

Writing Experience2%

Strength2%

Moist/Dry2%

Adhesion/Stickiness2%

Common questions

Is 2025 wall planner profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 55 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the 2025 wall planner niche?: 29 brands and 47 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in 2025 wall planner?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
When does demand for 2025 wall planner peak?: Demand peaks in Jan–Dec; the busiest month runs 12.1× the quietest.
What does it cost to enter the 2025 wall planner niche?: Listings span £2.80–£29.62; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.