Skip to content

2025 Wall Planner

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $12K a year here, so 2025 Wall Planner is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£12K/yr42K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
24%top-5 click share · 29 brands · 47 sellers

Flapen Score

2025 Wall Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, 2025 Wall Planner is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2025 Wall Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2025 Wall Planner 42K times last year and spent an estimated £12K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
3.9%
Market size, estimated
£12Ka year
Peak month
January12.1× the quietest month
Top search term
big calendar 2026 wall planner5K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £2.80 to £29.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.12 that is £0 to £712 a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£2.80–£29.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£712
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #67 within Calendars, Planners & Personal Organisers. It carries 555 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
82%
Out of stock, average day
24.2%
Average rank
#67in Calendars, Planners & Personal Organisers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
55

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top 2025 Wall Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£237£474£710£9471101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

47

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

24%

Top 20: 64%

Open market

46%

  • DITI Days12%
  • THE BITS N BOBS SHOP11%
  • evelay10%
  • FULLVINTAGE8%
  • HLDI8%
  • TB1 Products5%

Demand

2025 Wall Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 12.1×

Search terms

Top 2025 Wall Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big calendar 2026 wall planner5K/yr
  • large wall planner5K/yr
  • staff holiday planner wall chart 20267K/yr
  • holiday planner 20266K/yr
  • full year wall calendar 20265K/yr
  • laminated wall planner3K/yr
  • 2026 wall planner a27K/yr
  • 2025 wall planner5K/yr

Reviews and returns

What reviews say buyers love and hate about 2025 Wall Planner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.03

too big

Too small

bigger than I thought

Value For Money11%−0.12

Can get better one for cheaper price

Quite expensive

overpriced for what you receive

Quality-Overall10%

Rubbish

Cheap

Poor quality

Advertised Vs Actual Product6%+1.26

Beware the false advertising

False advertising

Contains Sloppy Ads

Paper Quality4%

the paper its printed on is so thin even unfolding it caused it to tear

A paper one would be better

paper not as strong as I would have liked

Love

Quality-Overall17%

Excellent for my product just what I needed

Good quality layout

Excellent quality

Advertised Vs Actual Product16%+1.26

As per description

Exactly as advertised

As described

Size-Overall9%−0.03

Great size

Nice and large

Handy sized planner

Value For Money8%−0.12

these are great value

Good value

good value

Ease Of Use8%+0.77

Easy to Use

Easy to handle

Easy to read

Return

0.5% Return rate 74% Fixable by listing

Size-Overall63%█▆▆▇▇▆

too big

Too small

bigger than I thought

Paper Quality5%▃▇▃█▃▂

the paper its printed on is so thin even unfolding it caused it to tear

A paper one would be better

paper not as strong as I would have liked

Quality-Overall4%▄█▇▄▅▆

Rubbish

Cheap

Poor quality

Functionality-Overall3%▃▃▇▇▃█
Wrinkles2%▃▆▄▄▁█

FAQ

Common 2025 Wall Planner questions

Answered from the same tracked data.