18th Birthday Wrapping Paper
18th Birthday Wrapping Paper shows low returns (0.4%), but prices mostly outside the sweet spot ($2.16–$8.59) keeps it on the watch list.
Flapen Score
Is 18th Birthday Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 18th Birthday Wrapping Paper is a £65K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.
18th Birthday Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.5% over the last 90 days and 12.3% of searches end in a purchase.
£65K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 47 products
Top 18th Birthday Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jatidne 18th Birthday Wrapping Paper Boy 18th Birthday Decorations 6 Sheets
- Price
- £5.00
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 9mo ago
18th Birthday Wrapping Paper 5Pcs 50 * 70cm Blue Silver Wrapping Paper for Boy Girls Birthday Decorations
- Price
- £4.59
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
QRTDXP 50x 70cm 18th Birthday Wrapping Paper 5pcs Recyclable Kraft Paper Sheets Designed for 18 Years Old Suitable for Packing Birthday Party Present
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 11mo ago
QRTDXP Pink Gift Wrapping Paper Sheets for 18th Birthday 5pcs 50 * 70cm Large 18th Birthday Paper Pink Eco-friendly Gift Wrap Perfect for Girls Woman
- Price
- £4.29
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 1y ago
Vinuwu 6 Sheets 18th Birthday Wrapping Paper Gift Decorations for Girls
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 1y ago
Trending
90-day click momentum
6 Sheets 18th Birthday Wrapping Paper 70x50cm Gold Black Recyclable Gift Wrap Paper for Boys Girls Birthday Decorations
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago
GYOYEDE 8 Sheets 18th Birthday Wrapping Paper 70x50cm Rose Gold Pink Gift Wrap 18th Birthday Gifts for Girls Eco-Friendly Birthday Gift Wrapping Paper for Birthday Parties Decorations.
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 4mo ago
Jatidne 18th Birthday Wrapping Paper Boy Gift Wrap Birthday Paper Pack of 6
- Price
- £4.94
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
Bolibo 6 Sheets 18th Birthday Wrapping Paper 70x50cm Rose Gold Pink Recyclable 18th Birthday Decorations Gift Wrap Paper for Girls Ladies (Pink-18th)
- Price
- £3.63
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago
Xenray 18th Birthday Wrapping Paper 5sheets Rose Gold 50x70cm 18 Year Old Printed Patterned Paper
- Price
- £4.27
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 5mo ago
Newest
by launch dateBolibo 6 Sheets 18th Birthday Wrapping Paper 70x50cm Rose Gold Pink Recyclable 18th Birthday Decorations Gift Wrap Paper for Girls Ladies (Pink-18th)
- Price
- £3.63
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago
6 Sheets 18th Birthday Wrapping Paper 70x50cm Gold Black Recyclable Gift Wrap Paper for Boys Girls Birthday Decorations
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago
Jatidne 18th Birthday Wrapping Paper Boy Gift Wrap Birthday Paper Pack of 6
- Price
- £4.94
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
GYOYEDE 8 Sheets 18th Birthday Wrapping Paper 70x50cm Rose Gold Pink Gift Wrap 18th Birthday Gifts for Girls Eco-Friendly Birthday Gift Wrapping Paper for Birthday Parties Decorations.
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 4mo ago
Xenray 18th Birthday Wrapping Paper 5sheets Rose Gold 50x70cm 18 Year Old Printed Patterned Paper
- Price
- £4.27
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
34
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
31%
Top 20: 75%
Open market
44%
- Jatidne16%
- QRTDXP11%
- RUSPEPA9%
- DXTXTJ7%
- Vinuwu6%
- Bolibo6%
18th Birthday Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top 18th Birthday Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 18th birthday wrapping paper35K/yr
- 18th wrapping paper14K/yr
- 18th birthday wrapping paper girls10K/yr
- 18th birthday wrapping paper boys9K/yr
- 18th birthday paper9K/yr
- 18th wrapping paper girl7K/yr
- 18 wrapping paper7K/yr
- 18th birthday paper wrapping6K/yr
- 18th wrapping paper boy6K/yr
- 18th birthday wrapping paper roll4K/yr
What reviews say buyers love and hate about 18th Birthday Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“This wrapping paper is fantastic quality”
“well worth it”
“As described”
“It willcertainly enhance any gift given for this special birthday”
“The colours are bright”
What buyers complain about
69% of reviews“very expensive”
“Too small”
“it is black”
“is off-gassing a very strong ink smell”
“if you peel both sides it leaves it sticky”
18th Birthday Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 18th Birthday Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
