18th Birthday Wrapping Paper

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

12.3%

Market size, estimated

£65Ka year

Peak month

September1.6× the quietest month

Top search term

18th birthday wrapping paper35K searches a year

Listings sell for £4.76 on average, from £2.16 to £8.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £4.76 that is £1K to £2K a year per listing.

Average price

£4.76under the $15 to $100 sweet spot

Price range

£2.16–£8.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #427 within Paper. It carries 198 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

89%

Out of stock, average day

5.0%

Average rank

#427in Paper

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

198per listing

Listings tracked

47

32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months