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Cat Pill Dispenser

Maybe

Buyers convert on 19.4% of searches. But the top 5 brands take 91% of clicks, so Cat Pill Dispenser is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£251K/yr80K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
66%top-5 click share · 8 brands · 91 sellers

Flapen Score

Cat Pill Dispenser against its category

The dotted line is the Pet Supplies average. Past it, Cat Pill Dispenser is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Pill Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Pill Dispenser 80K times last year and spent an estimated £251K. The top 5 brands take 91% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
19.4%
Market size, estimated
£251Ka year
Peak month
April1.7× the quietest month
Top search term
pill pockets for cats23K searches a year

02 · Price

A sale here is worth £16.15.

Listings sell for £16.15 on average, from £4.75 to £61.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £16.15 that is £16K to £20K a year per listing.

Average price
£16.15inside the $15 to $100 sweet spot
Price range
£4.75–£61.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Cats. It carries 1,626 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#42in Cats
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,626per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cat Pill Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

91

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Greenies38%
  • Easypill22%
  • ROYAL CANIN16%
  • AmeizPet9%
  • PURPLEFISH5%
  • Surrey Feed5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cat Pill Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cat Pill Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pill pockets for cats23K/yr
  • cat pill pockets14K/yr
  • easy pill putty for cats8K/yr
  • easypill cat putty8K/yr
  • royal canin pill assist cat6K/yr
  • pill assist cats6K/yr
  • greenies pill pockets cats5K/yr
  • pill putty for cats4K/yr
  • cat pill putty4K/yr
  • easypill cat2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Pill Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.24

It's expensive

They are not cheap

they are way overpriced

Functionality-Overall8%−0.17

Does not work

wasn't effective

Even covering them in the gravy from her wet food didn't work

Quality-Overall7%−0.07

Garbage

Rubbish

Poor product quality

Size-Overall7%−0.05

it didn't fit

large for a cat

Very small

Smell6%−0.02

didn't smell strongly enough for them to want to try

Didn't even like the smell

can smell a tablet a mile off

Love

Pet Friendly19%

My Cat loves it

Cat enjoys them

Excellent product, cats love it

Ease Of Use16%+1.61

Easy to use

Makes it easy

made my job easy

Quality-Overall11%−0.07

Great product and a game changer

Excellent product

the quality is fine

Taste-Overall7%

My cat loved the taste, thankfully

Worked a treat

Good cat loves the taste

Pilling/Linting6%+0.59

No more pill rejections

Great pill treats

Good treats and help with pill taking

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁█▁█▁▁

it didn't fit

large for a cat

Very small

FAQ

Common Cat Pill Dispenser questions

Answered from the same tracked data.