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Cat Litter Tray Liners

Maybe

Returns run at only 0.2% of orders. But prices span $0.86–$15.23, mostly outside the sweet spot, so Cat Litter Tray Liners is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£533K/yr447K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
45%top-5 click share · 28 brands · 45 sellers

Flapen Score

Cat Litter Tray Liners against its category

The dotted line is the Pet Supplies average. Past it, Cat Litter Tray Liners is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Litter Tray Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Litter Tray Liners 447K times last year and spent an estimated £533K. The top 5 brands take 60% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £533K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
14.6%
Market size, estimated
£533Ka year
Peak month
January1.4× the quietest month
Top search term
cat litter tray liners110K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £0.86 to £15.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £8.16 that is £16K to £20K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£0.86–£15.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #25 within Cats. It carries 7,273 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#25in Cats
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,273per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cat Litter Tray Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

45

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

45%

Top 20: 84%

Open market

35%

  • H Haya Home20%
  • Pettiny16%
  • Rosewood14%
  • TIWIHON5%
  • Beco5%
  • Vivo Technologies5%

Demand

Cat Litter Tray Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Litter Tray Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat litter tray liners110K/yr
  • litter tray liners103K/yr
  • cat litter bags46K/yr
  • cat litter liners39K/yr
  • cat tray liners16K/yr
  • cat litter bags liners14K/yr
  • large cat litter tray liners14K/yr
  • litter liners9K/yr
  • large litter tray liners11K/yr
  • extra large cat litter tray liners11K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Litter Tray Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.14

Very large

Not good fit

Not large

Thickness8%−0.01

The bags are quite thick

They are thick

not as thick as I thought

Value For Money5%+0.36

bit pricey

Slightly more expensive than basic options

However, also Expensive

Quality-Overall5%+0.79

Poor quality

Not as good quality as my previous purchase

Lesser quality than pervious purchase

Strength5%+0.65

Not very strong

very flimsy

Very thin and flimsy

Love

Size-Overall18%−0.14

Decent size

These bags are perfect fit

nice size bags

Quality-Overall14%+0.79

Quality bags

Excellent product

The bags are a good strong quality

Strength11%+0.65

These are seriously sturdy bags

strong bags

very strong

Ease Of Use9%+1.45

makes my life much easier

Very handy

Ease of Use

Value For Money8%+0.36

Fabulous price

Value for money

Excellent value

Return

0.2% Return rate 86% Fixable by listing

Size-Overall79%████▇█

Very large

Not good fit

Not large

Quality-Overall4%█▂▅▅▃▆

Poor quality

Not as good quality as my previous purchase

Lesser quality than pervious purchase

Advertised Vs Actual Product4%▇▂▅▃█▄

Misleading

Not as described

description is wrong

Thin2%▁▂▁█▃▆
Thickness2%▁▂▄▂▁█

The bags are quite thick

They are thick

not as thick as I thought

FAQ

Common Cat Litter Tray Liners questions

Answered from the same tracked data.