Cat House

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

0.9%

Market size, estimated

£388Ka year

Peak month

November2.5× the quietest month

Top search term

outdoor cat house274K searches a year

Listings sell for £40.64 on average, from £8.54 to £543.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £40.64 that is £4K to £10K a year per listing.

Average price

£40.64inside the $15 to $100 sweet spot

Price range

£8.54–£543.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£4K–£10K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #76 within Cats. It carries 413 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

74%

Out of stock, average day

11.5%

Average rank

#76in Cats

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

413per listing

Listings tracked

68

34 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months