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Cat Creamy Treats

Fail

The top 5 brands take 100% of clicks, so Cat Creamy Treats is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£517K/yr469K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 103 sellers

Flapen Score

Cat Creamy Treats against its category

The dotted line is the Pet Supplies average. Past it, Cat Creamy Treats is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Creamy Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Creamy Treats 469K times last year and spent an estimated £517K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £517K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
17.6%
Market size, estimated
£517Ka year
Peak month
July1.3× the quietest month
Top search term
lick e lix for cats150K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £0.92 to £12.83. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £6.25 that is £31K to £38K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£0.92–£12.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£31K–£38K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Cats. It carries 1,125 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Cats
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,125per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cat Creamy Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£78K£155K£233K£310K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Webbox77%
  • Catit14%
  • by Amazon5%
  • WUNDAPETS5%
  • Open — no brand owns it (0%)

Demand

Cat Creamy Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Creamy Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lick e lix for cats150K/yr
  • webbox lick-e-lix cat treats96K/yr
  • cat lick treats41K/yr
  • lik e lix for cats44K/yr
  • licky lix for cats29K/yr
  • cat treats lick-e-licks21K/yr
  • cat yoghurt17K/yr
  • lick e lix19K/yr
  • cat yoghurt treats16K/yr
  • liquid cat food9K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Creamy Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%−0.13

Awful smell

They smell off

These smell shocking

Value For Money18%−0.04

Overpriced

the price went up a lot

Bit expensive though

Texture/Consistency-Overall7%−0.07

Consistency very runny

The textures are all different

Sloppy consistency

Flavor7%+0.12

well most of them as hes not keen about the shrimp flavour

Only issue is the flavours are limited

Can't say he prefers a specific flavour

Size-Overall6%−0.02

this box is huge

Smaller size

This brand is slightly bigger than others available so even better value

Love

Pet Friendly48%

The cats really like these

Cats love it

Pets Love It

Value For Money15%−0.04

Reasonable price

Good for money

Amazing value

Taste-Overall9%+0.24

Absolutely delicious treat

Excellent food

Amazing taste

Flavor7%+0.12

Nice selection of flavours

Variety of flavours

good variety of flavours

Quality-Overall5%+0.11

Good quality cat treats

Good variety

Excellent product

FAQ

Common Cat Creamy Treats questions

Answered from the same tracked data.