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Cat Chew Sticks

Fail

Prices span $2.46–$9.02, mostly outside the sweet spot, so Cat Chew Sticks is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£46K/yr69K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
74%top-5 click share · 15 brands · 22 sellers

Flapen Score

Cat Chew Sticks against its category

The dotted line is the Pet Supplies average. Past it, Cat Chew Sticks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Chew Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Chew Sticks 69K times last year and spent an estimated £46K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
11.9%
Market size, estimated
£46Ka year
Peak month
November2.3× the quietest month
Top search term
silvervine chew sticks for cats17K searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £2.46 to £9.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.54 that is £1K to £3K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£2.46–£9.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #53 within Cats. It carries 544 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#53in Cats
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cat Chew Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

20%

  • flowerstarry20%
  • Redreo17%
  • SeaMorn15%
  • Nepfaivy12%
  • LauCentral10%
  • Cat FurNature .co .uk6%

Demand

Cat Chew Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Cat Chew Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silvervine chew sticks for cats17K/yr
  • silvervine14K/yr
  • silvervine for cats18K/yr
  • silver vine for cats8K/yr
  • silvervine sticks for cats4K/yr
  • silverline sticks for cats4K/yr
  • silver vine3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Chew Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.14

especially since for the size it's really not cheap

Not worth it

For the price advertised i do think its on the pricier side since it can be a hit or miss

Smell11%−0.10

Cat couldnt smell anything from them at all

no smell at all

the smell/appeal doesnt last too long

Durability7%−0.04

last only for about a week

it soon wears off

Fall apart and not safe

Functionality-Overall7%−0.07

It didnt have the desired effect on my cat

NOT WORKING WITH MY CAT

ineffective

Size-Overall6%

a lot bigger than I expected

Small

Not very big

Love

Pet Friendly50%

CATS LOVE IT

My pet is happy

Cats absolutely love this

Fun/Entertainment Experience14%+0.72

Great Toy

My cats love this toy

keeps them entertained for a bit

Value For Money9%−0.14

Good value for money

Good price

Good value for money

Quality-Overall5%−0.06

They seem well made

- Quality:/Durability: Good, strong potency

Good quality

Ease Of Chewing/Swallowing4%+0.12

Natural chew sticks

great toy for them they like to chew them

Great chews

Return

0.1% Return rate 27% Fixable by listing

Quality-Overall21%▁▇▁▅█▁
Smell20%▁▇▁▅▃█

Cat couldnt smell anything from them at all

no smell at all

the smell/appeal doesnt last too long

Advertised Vs Actual Product14%▁▁█▃▂▁

the description does not tell you this

Not great ad they are made out to be

They should not of put this on the description

Size-Overall12%▁█▁▃▁▅

a lot bigger than I expected

Small

Not very big

Functionality-Overall11%▁▁▁▄▅█

It didnt have the desired effect on my cat

NOT WORKING WITH MY CAT

ineffective

FAQ

Common Cat Chew Sticks questions

Answered from the same tracked data.