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Budgie Toys

Maybe

An estimated 0.3% of orders come back. But products sell for $8.72 on average, outside the sweet spot, so Budgie Toys is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£175K/yr475K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
33%top-5 click share · 40 brands · 128 sellers

Flapen Score

Budgie Toys against its category

The dotted line is the Pet Supplies average. Past it, Budgie Toys is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Budgie Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Budgie Toys 475K times last year and spent an estimated £175K. The top 5 brands take 48% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
475K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
4.2%
Market size, estimated
£175Ka year
Peak month
December1.3× the quietest month
Top search term
budgie toys162K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £1.71 to £21.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.72 that is £872 to £2K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£1.71–£21.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£872–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #51 within Birds. It carries 546 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#51in Birds
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
546per listing
Listings tracked
53

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Budgie Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

128

Est. top-5 brand share

48%

Top 20: 79%

Est. top-5 click share

33%

Top 20: 68%

Open market

49%

  • Pethee22%
  • YIXUND10%
  • Heyu-Lotus6%
  • ESRISE6%
  • cakefly4%
  • Yorgewd3%

Demand

Budgie Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Budgie Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • budgie toys162K/yr
  • bird toys73K/yr
  • budgie42K/yr
  • cockatiel toys32K/yr
  • bird toys for caged birds23K/yr
  • bird cage accessories16K/yr
  • budgie accessories14K/yr
  • budgie toys for caged birds15K/yr
  • bird toy14K/yr
  • budgie cage accessories11K/yr

Reviews and returns

What reviews say buyers love and hate about Budgie Toys

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
37%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Too small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Budgie Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data