Braided Lamb Dog Chews

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

12.7%

Market size, estimated

£60Ka year

Peak month

March1.4× the quietest month

Top search term

naw dog treats18K searches a year

Listings sell for £10.18 on average, from £3.45 to £16.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.18 that is £1K to £3K a year per listing.

Average price

£10.18under the $15 to $100 sweet spot

Price range

£3.45–£16.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #557 within Treats. It carries 126 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

17.4%

Average rank

#557in Treats

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

126per listing

Listings tracked

23

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months