braided lamb dog chews
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great125.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 47K searches
Price range
Bad£3.45–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, braided lamb dog chews is a £60K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
braided lamb dog chews market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #557
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 17.4%
- Avg brand age
- 51 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
2%
- NAW70%
- MALTBYS' STORES 1904 LTD12%
- LEO's10%
- JR Pet Products3%
- Britten and James2%
- Pooch & Mutt1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top braided lamb dog chews search terms
- naw dog treats18K/yr
- lamb braids for dogs14K/yr
- naw7K/yr
- lamb braids4K/yr
- braided lamb dog chews4K/yr
Top braided lamb dog chews products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAW Lamb Braids For Dogs 240g (2 Packs of 120g). Premium Braided Lamb Dog Chews Made From 100% Natural Lamb To Support Healthy Dental Hygiene
NAW£8.384.1★58 rev
NAW Lamb Braids For Dogs 1kg. Premium Braided Lamb Dog Chews Made From 100% Natural Lamb To Support Healthy Dental Hygiene
NAW£16.794.4★42 rev
Leos Lamb Braids for Dogs | 200g | Premium Natural Dog Chews | Long Lasting Dog Chews that Support Healthy Dental Hygiene | 100% Natural | Dog & Puppy Chews | Hypoallergenic Braided Lamb skin
LEO's£11.674.4★182 rev
NAW Buffalo Trachea For Dogs 6 Chews (2 Packs of 3) Premium Trachea Dog Chews Made From 100% Natural Buffalo To Support Healthy Dental Hygeine
NAW£8.464.5★39 rev
NAW Buffalo Jerky For Dogs 300g (2 Packs of 150g) Premium Jerky Dog Chews Made From 100% Natural Buffalo To Support Healthy Dental Hygeine
NAW£8.454.5★33 rev
Newest
by launch date
NAW Trachea Chews For Dogs 1kg. Premium Buffalo Trachea Dog Chews Made From 100% Natural Buffalo To Support Healthy Dental Hygeine
NAW£12.9622 rev
NAW Rabbit Ears For Dogs 1kg. Premium Hairy Rabbit Ear Dog Chews Made From 100% Natural Rabbit With Fur To Support Healthy Digestion
NAW£16.8120 rev
NAW Lamb Braids For Dogs 1kg. Premium Braided Lamb Dog Chews Made From 100% Natural Lamb To Support Healthy Dental Hygiene
NAW£16.7942 rev
NAW Buffalo Pizzles For Dogs 10 Pieces (2 Packs of 5). Premium Pizzle Dog Chews Made From 100% Buffalo To Support Healthy Dental Hygiene
NAW£14.1827 rev
NAW Buffalo Steak Strips For Dogs 1kg. Natural Dried Steak Strips Dog Treats Made From 100% Pure Buffalo
NAW£12.7931 rev
Trending
90-day click momentum
Glorious Treats & Chews Braided Lamb Skin Dog Chews for Dogs & Puppies Natural Long Lasting High Protein Dental Treats Grain Free Puppy Chews
glorious treats and chews£10.364.3★
NAW Trachea Chews For Dogs 1kg. Premium Buffalo Trachea Dog Chews Made From 100% Natural Buffalo To Support Healthy Dental Hygeine
NAW£12.964.6★
NAW Rabbit Ears For Dogs 1kg. Premium Hairy Rabbit Ear Dog Chews Made From 100% Natural Rabbit With Fur To Support Healthy Digestion
NAW£16.814.6★
NAW | Buffalo Jerky | 100g Pack | Premium Dog Treats | Helps Support Healthy Dental Hygiene | 100% Buffalo | A Leaner Source Of Protein
NAW£4.994.5★
Pooch & Mutt - Cod Hide Chew Treat Long Lasting Fish Hide Chews for Reward 90g (2 chews) (packaging may vary)
Pooch & Mutt£3.454.2★
What buyers say about braided lamb dog chews
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs love them”
“Great value”
“Good chew”
“consistent in size”
“Good Quality Dog Treats”
“Long lasting”
“not too smelly”
“Dogs enjoyed them”
“it's good for dogs to eat treats like that”
“he seems to really enjoy the crunchy texture”
What buyers complain about
“Awful smell”
“OMG the bag is huge”
“they come apart really easily”
“So so horrible - worst of any dog chew weve tried”
“Also, the quality can differ as sometimes they are nor not as tightly woven as they could be and my dog can easily take them apart and the hardness can vary”
“chunky size with the odd thinner one”
“in that they are hard”
“the two others had explosive diarrhoea after eating through the fish in minutes”
“Bit expensive for 2 chews”
“These arrived wrapped in a black bag looking nothing like the picture”
Common questions
- Is braided lamb dog chews profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 23 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the braided lamb dog chews niche?
- 8 brands and 10 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in braided lamb dog chews?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.0%.
- When does demand for braided lamb dog chews peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the braided lamb dog chews niche?
- Listings span £3.45–£16.81; the average listing price is £10.18 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.