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Beef Trachea for Dogs

Fail

Shoppers spend only $48K a year here, so Beef Trachea for Dogs is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£48K/yr31K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
68%top-5 click share · 11 brands · 16 sellers

Flapen Score

Beef Trachea for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Beef Trachea for Dogs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Trachea for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Trachea for Dogs 31K times last year and spent an estimated £48K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
15.1%
Market size, estimated
£48Ka year
Peak month
December1.3× the quietest month
Top search term
trachea for dogs14K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £2.10 to £17.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.19 that is £1K to £3K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£2.10–£17.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #538 within Treats. It carries 152 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
82%
Out of stock, average day
3.3%
Average rank
#538in Treats
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Beef Trachea for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • NAW27%
  • PAWLICIOUS20%
  • SUPA PAWS20%
  • Pure & Natural10%
  • Cuddles6%
  • UPRAW5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Beef Trachea for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Beef Trachea for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trachea for dogs14K/yr
  • beef trachea for dogs15K/yr
  • trachea2K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Trachea for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell16%+0.20

that smell is like he died

Slight odor

Smell disgusting

Size-Overall15%−0.16

Not fit for purpose

Bigger than I expected

These are short

Indigestion11%−0.10

Massive diarreas

Made my dog sick

stomach paste for two days

Hard Feel6%−0.05

Really hard

V crunchy and harder than expected

Very hard

Durability6%−0.01

can't even break them yourself

it did not seem to last long

they dont last long

Love

Pet Friendly29%

Dogs are happy

Brilliant for all dogs

Dog loves it

Value For Money24%+1.60

Good price

Good value for money

Great value

Quality-Overall11%+0.60

Hollings are good products

Good quality

They seem beyond the quality of others we have tried before

Ease Of Chewing/Swallowing7%+0.16

chewing for a decent amount of time

Good chew

A fulfilling chew without being too hard to eat

Size-Overall6%−0.16

these are the perfect size for them

Good package size

they're a really good size making them ideal for medium or larger sized dogs

FAQ

Common Beef Trachea for Dogs questions

Answered from the same tracked data.