Bedtime Biscuits for Dogs

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

11.0%

Market size, estimated

£198Ka year

Peak month

December2.9× the quietest month

Top search term

lilys kitchen dog treats73K searches a year

Listings sell for £12.73 on average, from £1.63 to £19.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.73 that is £6K to £10K a year per listing.

Average price

£12.73under the $15 to $100 sweet spot

Price range

£1.63–£19.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£6K–£10K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Treats. It carries 563 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#196in Treats

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

563per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months