Is bedtime biscuits for dogs profitable to sell on Amazon United Kingdom?

The niche generates £198K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (46/100).

How competitive is the bedtime biscuits for dogs niche?

6 brands and 112 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bedtime biscuits for dogs?

Top complaints mined from reviews: Value For Money, Hard Feel, Quality-Overall. The return rate is 0.0%.

When does demand for bedtime biscuits for dogs peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the bedtime biscuits for dogs niche?

Listings span £1.63–£19.95; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.

bedtime biscuits for dogs

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good562.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.73

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£198K

£198K/yr · 141K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.63–£19.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bedtime biscuits for dogs is a £198K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bedtime biscuits for dogs market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £191K–£255K; units × avg price
Conversion rate: 11.0%
Avg BSR: #196
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

112

Top-5 brand share

97%

Top 20: 98%

Top-5 click share

56%

Top 20: 99%

Open market

Lily's Kitchen80%
Laughing Dog8%
Maria`s Selection5%
Scrumbles2%
--2%
Betty Miller1%
Open — no brand owns it (1%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -16.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top bedtime biscuits for dogs search terms

lilys kitchen dog treats73K/yr -16.4%7.8% conv.
lillys kitchen treats for dogs19K/yr -17.7%8.3% conv.
bedtime biscuits for dogs13K/yr -8.6%16.3% conv.
lilys kitchen treats11K/yr -10.3%7.4% conv.
lilys kitchen bedtime biscuits7K/yr -21.5%13.8% conv.
dog bedtime biscuits5K/yr -22.6%16.1% conv.
dog treats lilys kitchen4K/yr -10.6%5.9% conv.
lilys dog treats4K/yr -12.7%10.7% conv.
lilys bedtime biscuits for dogs3K/yr -24.8%14.7% conv.
lily kitchen dog treats3K/yr -27.0%8.4% conv.

All search terms

Top bedtime biscuits for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lilys Kitchen Natural Dog Treats Multipack - Beef Mini Burgers Duck and Venison Sausages Chicken Bites & Chicken Jerky (8 x 70 g)

Lily's Kitchen£18.074.7★566 rev

Lilys Kitchen Bedtime Biscuits - Complete Natural Dog Treats (8 x 80g)

Lily's Kitchen£16.374.7★626 rev

Laughing Dog - Sleep Tight - Naturally Grain Free Oven-Baked Dog Treats Gluten Free With No Added Sugar - Purple 125g

Laughing Dog£2.114.3★2,511 rev

Lilys Kitchen Made with Natural Ingredients Chicken On the Go Bars Multipack for Dogs 3x(2pk 40g)

Lily's Kitchen£4.674.5★248 rev

Lilys Kitchen Made with Natural Ingredients Adult Dog Treats Packet The Best Ever Beef Mini Burgers Grain-Free Recipes 8 x 70g

Lily's Kitchen£15.004.7★561 rev

Newest

by launch date

Betty Miller Dog Treats - Dozy Dog Bedtime Biscuits Calming Dog Treats with Chamomile Valerian & Lavender 500g - Soft Dog Treats For Small Dogs

Betty Miller£8.6414 rev

6mo ago

Lilys Kitchen Dog Treats Bundle (3x80g) Made with Natural Ingredients Variants Suited for Bedtime -Breaktime Biscuits & Training Treats

Maria`s Selection£12.727 rev

9mo ago

Lilys Kitchen Dog Treats Chew Sticks Bundle Grain Free Natural Dental Dog Treats Chicken Lamb Beef - Pack of 3x120g (Total of 9 Chews)

--£14.8323 rev

2y ago

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags

Forthglade£5.74188 rev

2y ago

Lilys Kitchen Made with Natural Ingredients Puppy Dog Treats Chicken with Turkey Nibbles Grain-Free Recipe 8 x 70g

Lily's Kitchen£16.6296 rev

4y ago

What buyers say about bedtime biscuits for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly40%

“Really good for dogs”

Quality-Overall12%

“Excellent product”

Soothing/Teething11%

“Very calming”

Value For Money7%

“Excellent value”

Taste-Overall7%

“They like the taste”

Size-Overall3%

“These are a great size”

Advertised Vs Actual Product3%

“Did the job”

Fun/Entertainment Experience3%

“Both Our Dogs Enjoy These”

Ingredients-Overall2%

“All natural ingredients”

Soft Feel2%

“because the ingredients are gentle”

What buyers complain about

Value For Money20%

“They are a little expensive”

Hard Feel12%

“Disappointingly brittle”

Quality-Overall8%

“Not good food”

Functionality-Overall7%

“Didn't do anything for my dog”

Advertised Vs Actual Product7%

“Misadvertised”

Allergies6%

“My dog cannot have animal protein as allergic”

Size-Overall5%

“Too big”

Smell5%

“Not sure if the taste/smell of these have changed”

Ease Of Chewing/Swallowing4%

“The chews are super hard”

Strength2%