Bedtime Biscuits for Dogs

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

11.0%

Market size, estimated

£198Ka year

Peak month

December2.9× the quietest month

Top search term

lilys kitchen dog treats73K searches a year

Listings sell for £12.73 on average, from £1.63 to £19.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.73 that is £6K to £10K a year per listing.

Average price

£12.73under the $15 to $100 sweet spot

Price range

£1.63–£19.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£6K–£10K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Treats. It carries 563 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#196in Treats

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

563per listing

Listings tracked

21

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months