Is bedtime biscuits for dogs profitable to sell on Amazon United Kingdom?

The niche generates £198K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (46/100).

How competitive is the bedtime biscuits for dogs niche?

6 brands and 112 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bedtime biscuits for dogs?

Top complaints mined from reviews: Value For Money, Hard Feel, Quality-Overall. The return rate is 0.0%.

When does demand for bedtime biscuits for dogs peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the bedtime biscuits for dogs niche?

Listings span £1.63–£19.95; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.

Bedtime Biscuits for Dogs

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good562.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.73

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£198K

£198K/yr · 141K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.63–£19.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is bedtime biscuits for dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, bedtime biscuits for dogs is a £198K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bedtime biscuits for dogs market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £191K–£255K; units × avg price
Conversion rate: 11.0%
Avg BSR: #196
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 172 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

112

Top-5 brand share

97%

Top 20: 98%

Top-5 click share

56%

Top 20: 99%

Open market

Lily's Kitchen80%
Laughing Dog8%
Maria`s Selection5%
Scrumbles2%
--2%
Betty Miller1%
Open — no brand owns it (1%)

bedtime biscuits for dogs demand & seasonality

Weekly Amazon search volume, last 100 weeks — -16.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top bedtime biscuits for dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lilys kitchen dog treats73K/yr -16.4%7.8% conv.
lillys kitchen treats for dogs19K/yr -17.7%8.3% conv.
bedtime biscuits for dogs13K/yr -8.6%16.3% conv.
lilys kitchen treats11K/yr -10.3%7.4% conv.
lilys kitchen bedtime biscuits7K/yr -21.5%13.8% conv.
dog bedtime biscuits5K/yr -22.6%16.1% conv.
dog treats lilys kitchen4K/yr -10.6%5.9% conv.
lilys dog treats4K/yr -12.7%10.7% conv.
lilys bedtime biscuits for dogs3K/yr -24.8%14.7% conv.
lily kitchen dog treats3K/yr -27.0%8.4% conv.

All search terms

Top bedtime biscuits for dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lilys Kitchen Natural Dog Treats Multipack - Beef Mini Burgers Duck and Venison Sausages Chicken Bites & Chicken Jerky (8 x 70 g)

Lily's Kitchen£18.074.7★566 rev

Lilys Kitchen Bedtime Biscuits - Complete Natural Dog Treats (8 x 80g)

Lily's Kitchen£16.374.7★626 rev

Laughing Dog - Sleep Tight - Naturally Grain Free Oven-Baked Dog Treats Gluten Free With No Added Sugar - Purple 125g

Laughing Dog£2.114.3★2,511 rev

Lilys Kitchen Made with Natural Ingredients Chicken On the Go Bars Multipack for Dogs 3x(2pk 40g)

Lily's Kitchen£4.674.5★248 rev

Lilys Kitchen Made with Natural Ingredients Adult Dog Treats Packet The Best Ever Beef Mini Burgers Grain-Free Recipes 8 x 70g

Lily's Kitchen£15.004.7★561 rev

Newest

by launch date

Betty Miller Dog Treats - Dozy Dog Bedtime Biscuits Calming Dog Treats with Chamomile Valerian & Lavender 500g - Soft Dog Treats For Small Dogs

Betty Miller£8.6414 rev

6mo ago

Lilys Kitchen Dog Treats Bundle (3x80g) Made with Natural Ingredients Variants Suited for Bedtime -Breaktime Biscuits & Training Treats

Maria`s Selection£12.727 rev

9mo ago

Lilys Kitchen Dog Treats Chew Sticks Bundle Grain Free Natural Dental Dog Treats Chicken Lamb Beef - Pack of 3x120g (Total of 9 Chews)

--£14.8323 rev

2y ago

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags

Forthglade£5.74188 rev

2y ago

Lilys Kitchen Made with Natural Ingredients Puppy Dog Treats Chicken with Turkey Nibbles Grain-Free Recipe 8 x 70g

Lily's Kitchen£16.6296 rev

4y ago

What reviews say buyers love and hate about bedtime biscuits for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly40%

“Really good for dogs”

Quality-Overall12%

“Excellent product”

Soothing/Teething11%

“Very calming”

Value For Money7%

“Excellent value”

Taste-Overall7%

“They like the taste”

Size-Overall3%

“These are a great size”

Advertised Vs Actual Product3%

“Did the job”

Fun/Entertainment Experience3%

“Both Our Dogs Enjoy These”

Ingredients-Overall2%

“All natural ingredients”

Soft Feel2%

“because the ingredients are gentle”

What buyers complain about

Value For Money20%

“They are a little expensive”

Hard Feel12%

“Disappointingly brittle”

Quality-Overall8%

“Not good food”

Functionality-Overall7%

“Didn't do anything for my dog”

Advertised Vs Actual Product7%

“Misadvertised”

Allergies6%

“My dog cannot have animal protein as allergic”

Size-Overall5%

“Too big”

Smell5%

“Not sure if the taste/smell of these have changed”

Ease Of Chewing/Swallowing4%

“The chews are super hard”

Strength2%