Anti Scratch Furniture Protector

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

5.3%

Market size, estimated

£108Ka year

Peak month

January1.5× the quietest month

Top search term

cat sofa protector21K searches a year

Listings sell for £11.60 on average, from £4.93 to £24.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.60 that is £3K to £6K a year per listing.

Average price

£11.60under the $15 to $100 sweet spot

Price range

£4.93–£24.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #46 within Cats. It carries 663 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

22.6%

Average rank

#46in Cats

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

663per listing

Listings tracked

33

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months