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Advantage Flea Treatment for Dogs

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Advantage Flea Treatment for Dogs is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£148K/yr119K searches / yr
90-day growth
+51.0%search demand this quarter
Competition
65%top-5 click share · 7 brands · 43 sellers

Flapen Score

Advantage Flea Treatment for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Advantage Flea Treatment for Dogs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advantage Flea Treatment for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Advantage Flea Treatment for Dogs 119K times last year and spent an estimated £148K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+51.0%
Conversion, latest week
7.7%
Market size, estimated
£148Ka year
Peak month
May2.9× the quietest month
Top search term
advantage chewable tablets for dogs51K searches a year

02 · Price

A sale here is worth £16.15.

Listings sell for £16.15 on average, from £5.36 to £31.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.15 that is £4K to £8K a year per listing.

Average price
£16.15inside the $15 to $100 sweet spot
Price range
£5.36–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Flea & Tick Control. It carries 1,309 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
39%
Out of stock, average day
0.0%
Average rank
#22in Flea & Tick Control
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,309per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Advantage Flea Treatment for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Advantage71%
  • FRONTPRO16%
  • Johnsons4%
  • Carmelie3%
  • Beaphar3%
  • IWKDIJ2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Advantage Flea Treatment for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Advantage Flea Treatment for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advantage chewable tablets for dogs51K/yr
  • chewable flea treatment for dogs21K/yr
  • advantage chewable15K/yr
  • flea and tick tablets for dogs12K/yr
  • tick tablets for dogs4K/yr
  • advantage chewable for dogs6K/yr
  • dog flea and tick tablets4K/yr
  • chewable flea and tick for dogs2K/yr
  • credelio plus for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Advantage Flea Treatment for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall27%−0.24

Unsuccessful

Doesn't work

didn't work as expected

Value For Money20%+1.02

too expensive

the price is a bit steep

High price

Allergies11%−0.06

a half years is now constantly itching even though he has had this tablet

these caused our dog to have a bad reaction so be warned

she was so itchy

Durability10%−0.05

Bought for my two dogs,used for 6month now and not working,every time they go for there groom they still have fleas

Crushed tablets

it lasted upto about a week

Ease Of Chewing/Swallowing5%+0.24

No chew

Not chewable

but not chewable

Love

Quality-Overall16%+1.05

Excellent product

Good quality

amazon and seller very good the product i will have to let you know as we have just tried them to day

Ease Of Chewing/Swallowing16%+0.24

Advantage chewable really works

Easy for my dog to eat

The chewable tablets are a good send

Value For Money15%+1.02

much cheaper

Money well spent

Good value for money

Ease Of Use14%+0.90

Ease of use

Very easy to administer

Easy to give

Advertised Vs Actual Product11%+0.49

Product as advertised

Item exactly as described

Does what it says

Return

0.0% Return rate 6% Fixable by listing

Functionality-Overall24%▁▁▁▆█▅

Unsuccessful

Doesn't work

didn't work as expected

Ease Of Chewing/Swallowing18%▁▁▁▁▁█

No chew

Not chewable

but not chewable

Certifications12%▁▁▁█▁▇
Escape Proof6%▁█▁▁▁▁
Compatibility-Overall6%▁▁▁█▁▁

FAQ

Common Advantage Flea Treatment for Dogs questions

Answered from the same tracked data.