- Flapen Score
- 28 / 100Ranks 160 of 171 Musical Instruments & DJ niches · −16 vs the category median of 4428
- Market size
- £200K/yr170K searches / yr
- 90-day growth
- -34.0%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 72 sellers
Flapen Score
Blue Yeti against its category
The dotted line is the Musical Instruments & DJ average. Past it, Blue Yeti is stronger. Inside it, weaker.
Market
The Blue Yeti market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Yeti 170K times last year and spent an estimated £200K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- -34.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £200Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- blue yeti50K searches a year
02 · Price
A sale here is worth £56.95.
Listings sell for £56.95 on average, from £28.73 to £79.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £56.95 that is £43K to £57K a year per listing.
- Average price
- £56.95inside the $15 to $100 sweet spot
- Price range
- £28.73–£79.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £43K–£57K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Musical Instruments & DJ. It carries 15,964 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Musical Instruments & DJ
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,964per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Blue Yeti products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Logitech for Creators Blue Yeti USB Microphone for Recording Streaming Gaming Podcasting on PC and Mac Condenser Mic for Laptop or Computer with Blue VO!CE Effects Adjustable Stand - Black
- Price
- £74.82
- Rating
- 4.6/5
- Reviews
- 47,195
- Age
- 11y ago

Logitech for Creators Blue Yeti USB Microphone for Recording Streaming Gaming Podcasting on PC and Mac Condenser Mic for Laptop or Computer with Blue VO!CE Effects Adjustable Stand - Silver
- Price
- £71.51
- Rating
- 4.6/5
- Reviews
- 47,195
- Age
- 16y ago

Logitech for Creators Blue Yeti USB Microphone for Recording Streaming Gaming Podcasting on PC and Mac Condenser Mic for Laptop or Computer with Blue VO!CE Effects Adjustable Stand - Blue
- Price
- £79.61
- Rating
- 4.6/5
- Reviews
- 8,765
- Age
- 9y ago

Blue Yeti Nano Premium USB Mic for Recording Streaming Gaming Podcasting on PC and Mac Condenser Microphone with Blue VO!CE Effects Cardioid and Omni No-Latency Monitoring - Grey
- Price
- £70.38
- Rating
- 4.6/5
- Reviews
- 6,529
- Age
- 7y ago

zealsound USB Condenser Microphone for PC Laptop Phone Plug & Play Desktop Microphone with Noise Reduction Mute Gain & Echo Studio Podcast Mic for Gaming Streaming ASMR & Recording k66 Black
- Price
- £28.73
- Rating
- 4.4/5
- Reviews
- 1,227
- Age
- 5y ago
Trending
90-day click momentum
Blue Microphones Snowball Ice White Microphone - Brand: Blue Microphones - EAN: 5099206084018
- Price
- £32.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Blue Yeti Nano Premium USB Mic for Recording Streaming Gaming Podcasting on PC and Mac Condenser Microphone with Blue VO!CE Effects Cardioid and Omni No-Latency Monitoring - Grey
- Price
- £70.38
- Rating
- 4.6/5
- Reviews
- 6,529
- Age
- 7y ago

FIFINE XLR/USB Gaming Microphone Studio Dynamic Streaming Mic Computer Desktop Stand Microphone for Podcast VoiceOver Recording with RGB Mute Monitoring Headphone Jack Gain Knob Black-AM8
- Price
- £41.54
- Rating
- 4.6/5
- Reviews
- 834
- Age
- 3y ago

Logitech for Creators Blue Yeti USB Microphone for Recording Streaming Gaming Podcasting on PC and Mac Condenser Mic for Laptop or Computer with Blue VO!CE Effects Adjustable Stand - Black
- Price
- £74.82
- Rating
- 4.6/5
- Reviews
- 47,195
- Age
- 11y ago

Logitech for Creators Blue Yeti USB Microphone for Recording Streaming Gaming Podcasting on PC and Mac Condenser Mic for Laptop or Computer with Blue VO!CE Effects Adjustable Stand - Silver
- Price
- £71.51
- Rating
- 4.6/5
- Reviews
- 47,195
- Age
- 16y ago
Newest
by launch date
Blue Microphones Snowball Ice White Microphone - Brand: Blue Microphones - EAN: 5099206084018
- Price
- £32.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

FIFINE XLR/USB Gaming Microphone Studio Dynamic Streaming Mic Computer Desktop Stand Microphone for Podcast VoiceOver Recording with RGB Mute Monitoring Headphone Jack Gain Knob Black-AM8
- Price
- £41.54
- Rating
- 4.6/5
- Reviews
- 834
- Age
- 3y ago

zealsound USB Condenser Microphone for PC Laptop Phone Plug & Play Desktop Microphone with Noise Reduction Mute Gain & Echo Studio Podcast Mic for Gaming Streaming ASMR & Recording k66 Black
- Price
- £28.73
- Rating
- 4.4/5
- Reviews
- 1,227
- Age
- 5y ago

Blue Yeti Nano Premium USB Mic for Recording Streaming Gaming Podcasting on PC and Mac Condenser Microphone with Blue VO!CE Effects Cardioid and Omni No-Latency Monitoring - Grey
- Price
- £70.38
- Rating
- 4.6/5
- Reviews
- 6,529
- Age
- 7y ago

Logitech for Creators Blue Yeti USB Microphone for Recording Streaming Gaming Podcasting on PC and Mac Condenser Mic for Laptop or Computer with Blue VO!CE Effects Adjustable Stand - Blue
- Price
- £79.61
- Rating
- 4.6/5
- Reviews
- 8,765
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Logitech G87%
- zealsound5%
- Blue Microphones4%
- FIFINE3%
Demand
Blue Yeti search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Blue Yeti search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue yeti50K/yr
- blue yeti microphone51K/yr
- yeti microphone17K/yr
- logitech microphone11K/yr
- blue microphone7K/yr
- yeti mic6K/yr
- blue snowball5K/yr
- blue snowball microphone8K/yr
- snowball microphone4K/yr
- blue yeti mic4K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Yeti
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is extremely frustrating when I'm in the middle of recording
great mic only used it so for a few time i need to put more time into it to give a proper review
Firmware issue where the mic can make your voice sound high pitched because it outputs a lower sampling rate than the computer expects
not very reliable
the sound quality is pretty average
Looks good, not the cleanest sound
I didnt need enough quality audio that I needed to spend a fortune
the sound quality is pretty average
Rubbish
flimsy connection
Love
Good microphone for the price
Excellent Microphone
Quality, easy to use microphone
Beautiful quality
The build quality feels solid
you can feel the quality in its robust
Amazing quality and sound
the sound is great for the price is just a really amazing mic
The sound quality is clear and more than good enough for gaming, streaming, calls, or basic recording
Good value for money
Great for price
Worth the money
Easy to set up
Setup is simple and straightforward, so you dont need any technical experience to get it working
Great optimization easy set up
Return
3.7% Return rate 3% Fixable by listing
This is extremely frustrating when I'm in the middle of recording
great mic only used it so for a few time i need to put more time into it to give a proper review
Firmware issue where the mic can make your voice sound high pitched because it outputs a lower sampling rate than the computer expects
the sound quality is pretty average
Looks good, not the cleanest sound
I didnt need enough quality audio that I needed to spend a fortune
the sound quality is pretty average
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Yeti questions
Answered from the same tracked data.









