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Blue Yeti

Fail

The top 5 brands take 100% of clicks, so Blue Yeti is a Fail.

Flapen Score
28
28 / 100
Ranks 160 of 171 Musical Instruments & DJ niches · −16 vs the category median of 44
Market size
£200K/yr170K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
92%top-5 click share · 4 brands · 72 sellers

Flapen Score

Blue Yeti against its category

The dotted line is the Musical Instruments & DJ average. Past it, Blue Yeti is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Yeti market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Yeti 170K times last year and spent an estimated £200K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
2.1%
Market size, estimated
£200Ka year
Peak month
December2.1× the quietest month
Top search term
blue yeti50K searches a year

02 · Price

A sale here is worth £56.95.

Listings sell for £56.95 on average, from £28.73 to £79.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £56.95 that is £43K to £57K a year per listing.

Average price
£56.95inside the $15 to $100 sweet spot
Price range
£28.73–£79.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£43K–£57K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Musical Instruments & DJ. It carries 15,964 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Musical Instruments & DJ
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,964per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Blue Yeti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£120K£160K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Logitech G87%
  • zealsound5%
  • Blue Microphones4%
  • FIFINE3%

Demand

Blue Yeti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Blue Yeti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue yeti50K/yr
  • blue yeti microphone51K/yr
  • yeti microphone17K/yr
  • logitech microphone11K/yr
  • blue microphone7K/yr
  • yeti mic6K/yr
  • blue snowball5K/yr
  • blue snowball microphone8K/yr
  • snowball microphone4K/yr
  • blue yeti mic4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Yeti

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Microphone23%+1.01

This is extremely frustrating when I'm in the middle of recording

great mic only used it so for a few time i need to put more time into it to give a proper review

Firmware issue where the mic can make your voice sound high pitched because it outputs a lower sampling rate than the computer expects

Accuracy-Overall10%−0.08

not very reliable

Audio Quality8%+2.08

the sound quality is pretty average

Looks good, not the cleanest sound

I didnt need enough quality audio that I needed to spend a fortune

Quality-Overall8%−0.04

the sound quality is pretty average

Rubbish

Connectivity-Overall5%−0.02

flimsy connection

Love

Microphone36%+1.01

Good microphone for the price

Excellent Microphone

Quality, easy to use microphone

Quality-Overall16%−0.04

Beautiful quality

The build quality feels solid

you can feel the quality in its robust

Audio Quality14%+2.08

Amazing quality and sound

the sound is great for the price is just a really amazing mic

The sound quality is clear and more than good enough for gaming, streaming, calls, or basic recording

Value For Money11%−0.05

Good value for money

Great for price

Worth the money

Assembly/Installation3%−0.04

Easy to set up

Setup is simple and straightforward, so you dont need any technical experience to get it working

Great optimization easy set up

Return

3.7% Return rate 3% Fixable by listing

Microphone23%▆█▇█▅▆

This is extremely frustrating when I'm in the middle of recording

great mic only used it so for a few time i need to put more time into it to give a proper review

Firmware issue where the mic can make your voice sound high pitched because it outputs a lower sampling rate than the computer expects

Audio Quality12%▆█▆▃▃█

the sound quality is pretty average

Looks good, not the cleanest sound

I didnt need enough quality audio that I needed to spend a fortune

Compatibility-Overall10%▇▅█▄█▄
Functionality-Overall9%▅▂▄▅█▆
Quality-Overall9%▄█▇█▅█

the sound quality is pretty average

Rubbish

FAQ

Common Blue Yeti questions

Answered from the same tracked data.