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Bass Picks

Fail

The top 5 brands take 100% of clicks, so Bass Picks is a Fail.

Flapen Score
33
33 / 100
Ranks 148 of 171 Musical Instruments & DJ niches · −11 vs the category median of 44
Market size
£53K/yr109K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
60%top-5 click share · 5 brands · 28 sellers

Flapen Score

Bass Picks against its category

The dotted line is the Musical Instruments & DJ average. Past it, Bass Picks is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bass Picks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bass Picks 109K times last year and spent an estimated £53K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
8.1%
Market size, estimated
£53Ka year
Peak month
December2.0× the quietest month
Top search term
dunlop guitar picks30K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £3.38 to £9.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.04 that is £2K to £3K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£3.38–£9.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Musical Instruments & DJ. It carries 5,566 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#33in Musical Instruments & DJ
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,566per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Bass Picks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Jim Dunlop89%
  • Dan's Guitar Store6%
  • Fender2%
  • XANHOY2%
  • PPpanda2%

Demand

Bass Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bass Picks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dunlop guitar picks30K/yr
  • jim dunlop guitar picks12K/yr
  • bass picks12K/yr
  • dunlop picks11K/yr
  • tortex guitar picks9K/yr
  • guitar picks dunlop9K/yr
  • bass guitar picks9K/yr
  • dunlop plectrums5K/yr
  • dunlop tortex guitar picks5K/yr
  • dunlop tortex3K/yr

Reviews and returns

What reviews say buyers love and hate about Bass Picks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%+0.10

smelly strangely off cheese

Value For Money25%−0.10

expensive though

Quality-Overall13%+2.33

Not very well made

Ease Of Use13%

The tin is impossible to open

Thickness8%−0.03

Also it's way too thin

Love

Quality-Overall31%+2.33

Good kit

Excellent product

Great variety

Value For Money15%−0.10

Excellent value

Good value for money

Good for the price

Grip12%+0.73

great in use doesnt slip

Easy to grip because of the power coating

Good grip

Size-Overall6%+0.35

They are adequate

Great for finding the right size pick

I've found the turtle ones fit

Thickness5%−0.03

good range of thickness

the thicker the better

Full of thick & Thin Picks

Return

0.1% Return rate 21% Fixable by listing

Strength14%▁▁▅█▁▁
Size-Overall14%▁▆▃█▁▁
Hard Feel11%▁▁▁▁█▂
Flexibility9%▁▁▆▁▁█
Material Quality9%▁▁▆▁▁█

it feels just like plastic

FAQ

Common Bass Picks questions

Answered from the same tracked data.