- Flapen Score
- 26 / 100Ranks 164 of 171 Musical Instruments & DJ niches · −18 vs the category median of 4426
- Market size
- £34K/yr32K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 12 sellers
Flapen Score
At2020 against its category
The dotted line is the Musical Instruments & DJ average. Past it, At2020 is stronger. Inside it, weaker.
Market
The At2020 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for At2020 32K times last year and spent an estimated £34K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £34Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- at202013K searches a year
02 · Price
A sale here is worth £58.09.
Listings sell for £58.09 on average, from £23.13 to £77.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £58.09 that is £6K to £15K a year per listing.
- Average price
- £58.09inside the $15 to $100 sweet spot
- Price range
- £23.13–£77.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Musical Instruments & DJ. It carries 8,849 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Musical Instruments & DJ
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,849per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top At2020 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Audio-Technica AT2020 Cardioid Condenser Microphone Black
- Price
- £68.51
- Rating
- 4.7/5
- Reviews
- 15,299
- Age
- 19y ago

Audio-Technica 2020USB+ Cardioid Condenser Microphone (USB connection) Grey
- Price
- £77.68
- Rating
- 4.6/5
- Reviews
- 4,761
- Age
- 13y ago

Audio Technica AT2020 Mic Boom Arm Suspension Scissor AT2020 Microphone Stand with Shock Mount Pop Filter Upgraded Clamp for AT2020 AT2020USB+ AT2035 Condenser Studio Mic
- Price
- £23.13
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 4y ago

Audio-Technica 2020GM Cardioid Condenser Microphone Silver
- Price
- £63.02
- Rating
- 4.7/5
- Reviews
- 15,299
- Age
- 4y ago
Trending
90-day click momentum
Audio-Technica 2020GM Cardioid Condenser Microphone Silver
- Price
- £63.02
- Rating
- 4.7/5
- Reviews
- 15,299
- Age
- 4y ago

Audio-Technica AT2020 Cardioid Condenser Microphone Black
- Price
- £68.51
- Rating
- 4.7/5
- Reviews
- 15,299
- Age
- 19y ago

Audio Technica AT2020 Mic Boom Arm Suspension Scissor AT2020 Microphone Stand with Shock Mount Pop Filter Upgraded Clamp for AT2020 AT2020USB+ AT2035 Condenser Studio Mic
- Price
- £23.13
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 4y ago

Audio-Technica 2020USB+ Cardioid Condenser Microphone (USB connection) Grey
- Price
- £77.68
- Rating
- 4.6/5
- Reviews
- 4,761
- Age
- 13y ago
Newest
by launch date
Audio Technica AT2020 Mic Boom Arm Suspension Scissor AT2020 Microphone Stand with Shock Mount Pop Filter Upgraded Clamp for AT2020 AT2020USB+ AT2035 Condenser Studio Mic
- Price
- £23.13
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 4y ago

Audio-Technica 2020GM Cardioid Condenser Microphone Silver
- Price
- £63.02
- Rating
- 4.7/5
- Reviews
- 15,299
- Age
- 4y ago

Audio-Technica 2020USB+ Cardioid Condenser Microphone (USB connection) Grey
- Price
- £77.68
- Rating
- 4.6/5
- Reviews
- 4,761
- Age
- 13y ago

Audio-Technica AT2020 Cardioid Condenser Microphone Black
- Price
- £68.51
- Rating
- 4.7/5
- Reviews
- 15,299
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Audio-Technica94%
- Frgyee6%
- Open — no brand owns it (0%)
Demand
At2020 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top At2020 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- at202013K/yr
- audio technica at20209K/yr
- audio technica microphone7K/yr
- audio-technica at20204K/yr
Reviews and returns
What reviews say buyers love and hate about At2020
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Inadequate instructions, no cable
nor a link to online instructions
This item arrived without adequate instructions
Average
Doesn't come with Stand
it does not come with the stand in the image gallery, only the stand mount
Not really an issue just isn't quite clearly stated that it doesn't come with the stand in the image
Love
Best USB mic
This mic is best value for money
Great product, very happy with the mic itself,
Really well made
Really good quality tho defo 5 stars
Well made and durable
also has proximity the closer you record too it
easy to install and use
Return
3.6% Return rate 7% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common At2020 questions
Answered from the same tracked data.









