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At2020

Fail

The top 5 products take 100% of clicks, so At2020 is a Fail.

Flapen Score
26
26 / 100
Ranks 164 of 171 Musical Instruments & DJ niches · −18 vs the category median of 44
Market size
£34K/yr32K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 12 sellers

Flapen Score

At2020 against its category

The dotted line is the Musical Instruments & DJ average. Past it, At2020 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The At2020 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for At2020 32K times last year and spent an estimated £34K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.8%
Market size, estimated
£34Ka year
Peak month
December1.9× the quietest month
Top search term
at202013K searches a year

02 · Price

A sale here is worth £58.09.

Listings sell for £58.09 on average, from £23.13 to £77.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £58.09 that is £6K to £15K a year per listing.

Average price
£58.09inside the $15 to $100 sweet spot
Price range
£23.13–£77.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Musical Instruments & DJ. It carries 8,849 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Musical Instruments & DJ
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,849per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top At2020 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Audio-Technica94%
  • Frgyee6%
  • Open — no brand owns it (0%)

Demand

At2020 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top At2020 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • at202013K/yr
  • audio technica at20209K/yr
  • audio technica microphone7K/yr
  • audio-technica at20204K/yr

Reviews and returns

What reviews say buyers love and hate about At2020

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting33%−0.11

Inadequate instructions, no cable

nor a link to online instructions

This item arrived without adequate instructions

Quality-Overall33%−0.03

Average

Mounting17%−0.05

Doesn't come with Stand

it does not come with the stand in the image gallery, only the stand mount

Not really an issue just isn't quite clearly stated that it doesn't come with the stand in the image

Love

Microphone30%+0.81

Best USB mic

This mic is best value for money

Great product, very happy with the mic itself,

Quality-Overall20%−0.03

Really well made

Really good quality tho defo 5 stars

Durability10%+1.02

Well made and durable

Recording Feature10%+1.02

also has proximity the closer you record too it

Assembly/Installation10%+1.02

easy to install and use

Return

3.6% Return rate 7% Fixable by listing

Microphone26%▆▅▂▄▆█
Functionality-Overall14%▆▆▃█▄▃
Compatibility-Overall12%▁▁▅▇█▅
Audio Quality10%▁▁▆▃▃█
Noise Level9%█▁▄▄█▁

FAQ

Common At2020 questions

Answered from the same tracked data.