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fridge water filter
Worth a lookShows searches that convert (14.5% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£17.13avg listing price — sweet spot $15–$100
Price range
Great£9.85–£36.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£572K£572K/yr · 230K searches
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,493.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf