fridge water filter
Worth a lookShows searches that convert (14.5% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£17.13avg listing price — sweet spot $15–$100
Price range
Great£9.85–£36.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£572K£572K/yr · 230K searches
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,493.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, fridge water filter is a £572K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fridge water filter market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £514K–£685K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
55
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Samsung48%
- GOLDEN ICEPURE32%
- AQUA CREST4%
- LG4%
- AquaHouse4%
- BRITA3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Top fridge water filter search terms
- samsung fridge water filter52K/yr
- samsung water filter for fridge freezer30K/yr
- fridge water filter25K/yr
- water filter for fridge13K/yr
- fridge filter10K/yr
- samsung fridge filter12K/yr
- samsung water filter14K/yr
- lg fridge water filter8K/yr
- samsung filter for fridge freezer9K/yr
- samsung water filter for fridge7K/yr
Top fridge water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOLDEN ICEPURE 2 Pieces Refrigerator Water Filter Compatible with Samsung DA29-10105J DA29-10105J HAFEX/EXP DA99-02131B WSF-100 EF9603 HAIER LG Inline Refrigerator
GOLDEN ICEPURE£10.674.6★15,600 rev
Samsung DA29-10105J HAFEX/EXP External Inline Refrigerator Water Filter (Pack of 1)
Samsung£14.274.7★1,008 rev
Samsung DA29-10105J Fridge Water Filter HAFEX/EXP 5m 3 785 Liters 6 Months
Samsung£36.784.6★1,007 rev
AQUA CREST Fridge Water Filter Replacement for Samsung DA29-00003G (2)
AQUA CREST£10.974.7★10,642 rev
Samsung DA97-17376B Fridge Water Filter Model HAF-QIN/EXP
Samsung£28.464.6★3,466 rev
Newest
by launch date
Waterdrop Fridge Water Filter Replacement for Samsung DA29-10105J 4 Pack
Waterdrop£14.824,945 rev
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
BRITA£30.076,009 rev
LG Replacement Water Filter for Refrigerators Model ADQ73693901
LG£16.10943 rev
Samsung DA29-10105J HAFEX/EXP External Inline Refrigerator Water Filter (Pack of 1)
Samsung£14.271,008 rev
Samsung DA29-10105J Fridge Water Filter HAFEX/EXP 5m 3 785 Liters 6 Months
Samsung£36.781,007 rev
Trending
90-day click momentumLG Replacement Water Filter for Refrigerators Model ADQ73693901
LG£16.104.7★
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
BRITA£30.074.6★
Samsung DA29-10105J HAFEX/EXP External Inline Refrigerator Water Filter (Pack of 1)
Samsung£14.274.7★
4X AquaHouse AH-UIF External Fridge Water Filter fits Samsung & Haier Fridge Freezer Models with External Filters only
AquaHouse£16.434.6★
Samsung DA97-17376B Fridge Water Filter Model HAF-QIN/EXP
Samsung£28.464.6★
What buyers say about fridge water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Really good as described”
“Quality filters”
“reasonable price”
“fits as expected”
“As described”
“the installation took 5 mins max”
“Easy to use”
“Does the job”
“It looks good, durable”
“Perfect for my Samsung 3 door fridge”
What buyers complain about
“leaks like a sieve”
“Big”
“but filter still is not very great”
“Fitting the pipes to the filter were more difficult than I was used to on your own”
“not noticeably better than other filters Ive tried”
“Costly”
“has a bit of a smell in my opinion”
“Not compatible”
“the water damage over time”
“But as I have just found out it is NOT approved under WRAS”
Top return reasons
Common questions
- Is fridge water filter profitable to sell on Amazon United Kingdom?
- The niche generates £572K/yr across 14 tracked products. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fridge water filter niche?
- 8 brands and 55 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in fridge water filter?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Filtration. The return rate is 0.8%.
- When does demand for fridge water filter peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the fridge water filter niche?
- Listings span £9.85–£36.78; the average listing price is £17.13 (sweet spot $15–$100). The average incumbent carries 6,493 reviews — the moat a new listing must climb.