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Fridge Water Filter

Maybe

Buyers convert on 14.5% of searches. But the top 5 products take 78% of clicks, so Fridge Water Filter is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 75 Large Appliances niches · +8 vs the category median of 45
Market size
£572K/yr230K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
78%top-5 click share · 8 brands · 55 sellers

Flapen Score

Fridge Water Filter against its category

The dotted line is the Large Appliances average. Past it, Fridge Water Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Water Filter 230K times last year and spent an estimated £572K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
14.5%
Market size, estimated
£572Ka year
Peak month
July2.9× the quietest month
Top search term
samsung fridge water filter52K searches a year

02 · Price

A sale here is worth £17.13.

Listings sell for £17.13 on average, from £9.85 to £36.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £17.13 that is £34K to £43K a year per listing.

Average price
£17.13inside the $15 to $100 sweet spot
Price range
£9.85–£36.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£34K–£43K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Large Appliances. It carries 6,493 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Large Appliances
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,493per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Fridge Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£57K£114K£172K£229K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

55

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Samsung48%
  • GOLDEN ICEPURE32%
  • AQUA CREST4%
  • LG4%
  • AquaHouse4%
  • BRITA3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fridge Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Fridge Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung fridge water filter52K/yr
  • samsung water filter for fridge freezer30K/yr
  • fridge water filter25K/yr
  • water filter for fridge13K/yr
  • fridge filter10K/yr
  • samsung fridge filter12K/yr
  • samsung water filter14K/yr
  • lg fridge water filter8K/yr
  • samsung filter for fridge freezer9K/yr
  • samsung water filter for fridge7K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof28%

leaks like a sieve

It leaks

They leak

Size-Overall12%+0.58

Big

the fitting isn't good enough

the water tap is a bit loose

Filtration11%

but filter still is not very great

not sure if the filter is good

to say filter needs changing

Ease Of Use5%−0.02

Fitting the pipes to the filter were more difficult than I was used to on your own

is too cumbersome to remove for refilling each time it needs topping up

Unreasonably difficult to replace

Quality-Overall4%+1.03

not noticeably better than other filters Ive tried

Bad quality

I am not sure of the quality of this product

Love

Quality-Overall18%+1.03

Really good as described

Absolute quality

the quality looks sturdy

Filtration16%

Quality filters

Good filter

Filter works well

Value For Money16%+1.37

reasonable price

Excellent value

Brilliant price

Size-Overall14%+0.58

fits as expected

Easy fit

Easy to fit

Advertised Vs Actual Product10%+0.81

As described

AS DESCRIBED

Just what was needed

Return

0.8% Return rate 37% Fixable by listing

Size-Overall31%▇▅▇▇▆█

Big

the fitting isn't good enough

the water tap is a bit loose

Leak-Proof19%▆█▅▅▇▅

leaks like a sieve

It leaks

They leak

Compatibility-Overall18%▃▆▅█▅▄

Not compatible

work in exactly same way just not branded to Samsung

This simply isn't compatible

Filtration13%▇▆█▅▇▆

but filter still is not very great

not sure if the filter is good

to say filter needs changing

Defective Material/Parts3%▅▆▂▆▄█

FAQ

Common Fridge Water Filter questions

Answered from the same tracked data.