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Fridge Water Filter

Maybe

Buyers convert on 14.5% of searches. But the top 5 products take 78% of clicks, so Fridge Water Filter is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 75 Large Appliances niches · +8 vs the category median of 45
Market size
£572K/yr230K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
78%top-5 click share · 8 brands · 55 sellers

Flapen Score

Fridge Water Filter against its category

The dotted line is the Large Appliances average. Past it, Fridge Water Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Water Filter 230K times last year and spent an estimated £572K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
14.5%
Market size, estimated
£572Ka year
Peak month
July2.9× the quietest month
Top search term
samsung fridge water filter52K searches a year

02 · Price

A sale here is worth £17.13.

Listings sell for £17.13 on average, from £9.85 to £36.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £17.13 that is £34K to £43K a year per listing.

Average price
£17.13inside the $15 to $100 sweet spot
Price range
£9.85–£36.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£34K–£43K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Large Appliances. It carries 6,493 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Large Appliances
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,493per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Fridge Water Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£57K£114K£172K£229K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

55

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

5%

  • Samsung48%
  • GOLDEN ICEPURE32%
  • AQUA CREST4%
  • LG4%
  • AquaHouse4%
  • BRITA3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Fridge Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Fridge Water Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • samsung fridge water filter52K/yr
  • samsung water filter for fridge freezer30K/yr
  • fridge water filter25K/yr
  • water filter for fridge13K/yr
  • fridge filter10K/yr
  • samsung fridge filter12K/yr
  • samsung water filter14K/yr
  • lg fridge water filter8K/yr
  • samsung filter for fridge freezer9K/yr
  • samsung water filter for fridge7K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Water Filter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Leak-Proof”
0.8%of orders come back
“leaks like a sieve”
A buyer, on “Leak-Proof”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fridge Water Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data