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fridge thermometer
Worth a lookShows searches that convert (16.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Market size
Good£644K£644K/yr · 618K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,700.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£2.86–£13.00cheapest to priciest tracked listing — scored on the share inside $15–$100