Black Fridge
Black Fridge shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Black Fridge profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Fridge is a £96K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Black Fridge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +39.9% over the last 90 days and 1.4% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Black Fridge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - Black
- Price
- £104.31
- Rating
- 4.1/5
- Reviews
- 1,666
- Age
- 6y ago
Willow W48EUFIB Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Black
- Price
- £97.20
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2y ago
Russell Hobbs Under Counter Larder Fridge 127 Litre with Adjustable Thermostat & Feet 3 Removable Shelves Internal LED Light Reversible Door Black 2 Year Guarantee RH85UCLF552E1B
- Price
- £158.11
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 2y ago
COMFEE 93L Retro Under Counter Fridge with Cooler Box RCD93BL2UKRT(E)
- Price
- £102.10
- Rating
- 3.9/5
- Reviews
- 327
- Age
- 1y ago
Cookology 130L Freestanding Under-Counter Fridge - Black
- Price
- £138.70
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 8y ago
Trending
90-day click momentum
WELLENT 90L Under Counter Fridge Small Fridge with Reversible Door & Chiller Box 7-Stage Thermostat Removable Glass Shelf 43dB Ultra-Quiet Energy Efficient for Dorm Office and Bedroom Black
- Price
- £103.39
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3mo ago
COMFEE 93L Under Counter Fridge with Cooler Box RCD93BL2UK(E)
- Price
- £97.68
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago
FOHERE Under Counter Fridge 90L Freestanding Refrigerator with Chiller Box Adjustable Thermostats & Legs Removable Shelf Reversible Door Energy Efficient Black
- Price
- £100.47
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1mo ago
HOMCOM Under Counter Fridge 91L Small Fridge with Lock Chiller Box Black
- Price
- £88.86
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 1y ago
Abode Under Counter Fridge 50cm Wide Freestanding Black 114 Litre Removeable Glass Shelves & Drawer Adjustable Feet & Reversible Door A85UCLF504E1B (New 2025 Model Black)
- Price
- £101.43
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch dateFOHERE Under Counter Fridge 90L Freestanding Refrigerator with Chiller Box Adjustable Thermostats & Legs Removable Shelf Reversible Door Energy Efficient Black
- Price
- £100.47
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1mo ago
WELLENT 90L Under Counter Fridge Small Fridge with Reversible Door & Chiller Box 7-Stage Thermostat Removable Glass Shelf 43dB Ultra-Quiet Energy Efficient for Dorm Office and Bedroom Black
- Price
- £103.39
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3mo ago
COMFEE 93L Under Counter Fridge with Cooler Box RCD93BL2UK(E)
- Price
- £97.68
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago
SIA SFR44BL 83L Black Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
- Price
- £88.54
- Rating
- 3.6/5
- Reviews
- 242
- Age
- 4mo ago
HOMCOM Under Counter Fridge 91L Small Fridge with Chiller Box Black
- Price
- £94.71
- Rating
- 4.0/5
- Reviews
- 176
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
43%
Top 20: 96%
Open market
26%
- Cookology25%
- COMFEE'13%
- Willow12%
- Igenix10%
- HOMCOM8%
- Russell Hobbs7%
Black Fridge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.6×
Top Black Fridge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black fridge30K/yr
- black under counter fridge21K/yr
- under counter fridge black5K/yr
- fridge black5K/yr
What reviews say buyers love and hate about Black Fridge
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Excellent value”
“fits perfect”
“the quality feels solid”
“Very quiet and worth the price”
“plenty of room very happy with purchase”
What buyers complain about
75% of reviews“Small fridge”
“does not keep low temp during hot spells”
“expensive am very gutted £160”
“Low Buget and even lower quality”
“Do NOT Buy Very Noisy”
Black Fridge return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Fridge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
