A2 Frame
MaybeReturns run at only 1.4% of orders. But demand is soft, at -5.1% this quarter, so A2 Frame is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £703K/yr686K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 42%top-5 click share · 27 brands · 41 sellers
Flapen Score
A2 Frame against its category
The dotted line is the Home & Garden average. Past it, A2 Frame is stronger. Inside it, weaker.
Market
The A2 Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A2 Frame 686K times last year and spent an estimated £703K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £703K a year.
- Searches, last 12 months
- 686K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £703Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- a2 picture frame295K searches a year
02 · Price
A sale here is worth £13.67.
Listings sell for £13.67 on average, from £5.61 to £28.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £13.67 that is £14K to £17K a year per listing.
- Average price
- £13.67under the $15 to $100 sweet spot
- Price range
- £5.61–£28.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£17K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #72 within Photo Albums, Frames & Accessories. It carries 1,734 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 84%
- Out of stock, average day
- 10.9%
- Average rank
- #72in Photo Albums, Frames & Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,734per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top A2 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tinkeps A2 Black Picture Frame - Engineered Wood and Plexiglass A2 Frame with A3 Mount for Prints Photos and Posters Wall Mountable
- Price
- £12.52
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago
upsimples 3 Pack A2 Frame Black A2 Picture Frames Versatile Photo Frame
- Price
- £23.30
- Rating
- 4.5/5
- Reviews
- 10,615
- Age
- 2y ago
upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame
- Price
- £15.92
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 1,682
- Age
- 5y ago
wyewye A2 Frame 59x42 cm Black Picture Frame Acrylic (Non-Glass) A2 Photo Frame with A3 Mount for A2/A3 Print poster Wall Mount Only
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 6,207
- Age
- 1y ago
Trending
90-day click momentum
Alison Kingsgate Sleek WHITE Picture Frame for Photos & Posters - A2
- Price
- £11.81
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 3y ago
Szyeequoo A2 Picture Frame Black 1 Pack Large 42 x 59.4 cm Wooden Poster Frame with Mount for A3 29.7 x 42 cm Display Clear Acrylic Front Wall Hanging for Artwork Certificates
- Price
- £13.74
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago
wyewye A2 Frame 59x42 cm Black Picture Frame Acrylic (Non-Glass) A2 Photo Frame with A3 Mount for A2/A3 Print poster Wall Mount Only
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 6,207
- Age
- 1y ago
A2 Picture Frame 59.4x42CM Posters & Pictures Large A2 Frame With Strong & Clear Acrylic Sheet This Elegant Photo Frame is perfect for Large Pictures (Brown)
- Price
- £11.85
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 2y ago
RUN HELIX A2 Frame- 42x59.4 cm Solid Wood A2 Picture Frame A2 Black Frame with Plexiglass A2 Frames for Wall Mount Picture Frames for Family Display Pictures Wall Gallery Photo Frames(Black)
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 800
- Age
- 1y ago
Newest
by launch date
Tinkeps A2 Oak Wood Picture Frame Engineered Wood and Plexiglass A2 Frame with Mount for A3 Prints Photos and Posters Wall Mountable
- Price
- £12.17
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 1y ago
A3 Picture Frame A3(29.7x42cm) Wooden Frames Wall-Mounted Poster Frame Photo Frame with Acrylic Glass (Not Glass) Landscape or Portrait A3 Black Frames with A4 Mount 1 Pack
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
A2 Picture Frame 42x59.4cm Black Poster Frames with Perspex Window
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago
A2 Picture Frame with Mount Black Wooden 42x59.4cm Poster Frame
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 294
- Age
- 1y ago
Bobeen A2 Poster Frames Pack of 2 Black Picture Frame (42x59.4CM) for Gallery Living Room Wall Hanging
- Price
- £15.00
- Rating
- 4.4/5
- Reviews
- 1,222
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
41
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
42%
Top 20: 87%
Open market
32%
- Tinkeps24%
- upsimples17%
- pf+a9%
- wyewye7%
- DECORO6%
- Pycisid5%
Demand
A2 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top A2 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a2 picture frame295K/yr
- a2 frame144K/yr
- a2 frame with a3 mount39K/yr
- a2 frames34K/yr
- a2 poster frame33K/yr
- a2 black frame22K/yr
- a2 photo frame18K/yr
- a2 black picture frame12K/yr
- a2 picture frame black12K/yr
- a2 frame with mount10K/yr
Reviews and returns
What reviews say buyers love and hate about A2 Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the quality I was expecting
Disappointing quality
Flimsy / poor quality
the frame is broken
frame was cracked and split
Frame was warped
flimsy
Bit fragile,
not as sturdy as i thought
Cheap, you pay for what get
It looks pretty expensive
A little on the pricey side for just one
there is no way to easily hang it on the wall
no fixing points so cannot mount to the wall easily
No fixing point to mount to wall
Love
These frames are perfect
Excellent frame
Effective frames
Great deal
Great value for money
Excellent value for money
had lots of lovely comments about it
Excellent quality
Great product
It really fit
The mounts are a perfect size
True to size
Does what it needs to do
Exactly what I wanted
As described
Return
1.4% Return rate 37% Fixable by listing
the frame is broken
frame was cracked and split
Frame was warped
It is wider than expected
The size with the mat is smaller than stated
is every so slightly too big for purpose
Not the quality I was expecting
Disappointing quality
Flimsy / poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A2 Frame questions
Answered from the same tracked data.