A1 Frame
MaybeReturns run at only 0.9% of orders. But demand is soft, at -8.4% this quarter, so A1 Frame is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £329K/yr342K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 28 sellers
Flapen Score
A1 Frame against its category
The dotted line is the Home & Garden average. Past it, A1 Frame is stronger. Inside it, weaker.
Market
The A1 Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A1 Frame 342K times last year and spent an estimated £329K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.
- Searches, last 12 months
- 342K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £329Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- a1 frame162K searches a year
02 · Price
A sale here is worth £19.76.
Listings sell for £19.76 on average, from £5.61 to £51.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.76 that is £10K to £15K a year per listing.
- Average price
- £19.76inside the $15 to $100 sweet spot
- Price range
- £5.61–£51.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #146 within Photo Albums, Frames & Accessories. It carries 1,814 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 48%
- Out of stock, average day
- 5.6%
- Average rank
- #146in Photo Albums, Frames & Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,814per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top A1 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EMPORIUM RETAIL FRAMES Black A1 Picture Frame - A1 Black Photo Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape - Ideal for Gallery Wall Decorations - 59.4 x 84.1 cm
- Price
- £15.28
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 10mo ago
Black colour A1 Size Photo Frame - A1(59.4x84.1) cm Poster Frame Wall Mount with both Landscape and Portrait Display
- Price
- £11.07
- Rating
- 3.7/5
- Reviews
- 86
- Age
- 1y ago
FRAMES A1 A2 A3 A4 A5 ALL SIZE POSTER PICTURE FRAMES (Black A3(420 x 297 mm)
- Price
- £7.84
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 6y ago
Tinkeps A1 Black Picture Frame - Engineered Wood and Plexiglass A1 Frame with A2 Mount for Prints Photos and Posters Wall Mountable
- Price
- £27.25
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 1y ago
Black A1 (84.1cm X 59.4cm) Poster Frame Picture Frame
- Price
- £9.93
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 11mo ago
Trending
90-day click momentumBlack A1 (84.1cm X 59.4cm) Poster Frame Picture Frame
- Price
- £9.93
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 11mo ago
Alison Kingsgate Modern Matte Black Picture Frame for Photos & Posters - A1
- Price
- £17.07
- Rating
- 4.5/5
- Reviews
- 10,950
- Age
- 3y ago
Alison Kingsgate Modern Light Oak Picture Frame for Photos - A1
- Price
- £15.00
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 2y ago
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
DECORO Oak Colour A1 Size Photo Frame - A1(59.4x84.1) cm Poster Frame Wall Mount with both Landscape and Portrait Display (Oak)
- Price
- £10.67
- Rating
- 3.7/5
- Reviews
- 86
- Age
- 1y ago
Newest
by launch date
OSUK Modern Frames Oak A1 Picture Frame - A1 (59.4 × 84.1cm) Photo Frame In Multiple Colour & Sizes With Safe Perpex Front & Wall Mounting Hooks - A1 (23.4 x 33.1 inch) Poster Frames
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
EMPORIUM RETAIL FRAMES Black A1 Picture Frame - A1 Black Photo Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape - Ideal for Gallery Wall Decorations - 59.4 x 84.1 cm
- Price
- £15.28
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 10mo ago
Stunning Large A1 Photo Poster Certificate Frame (59.4 x 84.1 cm) with Backboard and Styrene Included for Portrait and Landscape Display Wall Hanging Black A1
- Price
- £12.79
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 10mo ago
Black A1 (84.1cm X 59.4cm) Poster Frame Picture Frame
- Price
- £9.93
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
28
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
28%
- DECORO18%
- Tinkeps17%
- EMPORIUM RETAIL FRAMES14%
- OB2H11%
- PHOTO IN FRAMEZ7%
- Amazon Basics6%
Demand
A1 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top A1 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a1 frame162K/yr
- a1 picture frame66K/yr
- a1 poster frame30K/yr
- a1 picture frames17K/yr
- a1 black frame16K/yr
- a1 photo frame13K/yr
- a1 frames7K/yr
- a1 frame black6K/yr
- a1 poster frames4K/yr
- poster frame a15K/yr
Reviews and returns
What reviews say buyers love and hate about A1 Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the quality I was expecting
Poor quality
Cheap quality
Arrived broken, frame snapped
The frame is damaged when recieved
Flimsy Frame
flimsy
they are very flimsy plastic
Flimsy
Cheap, you pay for what get
A little on the pricey side for just one
you have yourself a royal waste of money
Cheap and thin
The frame is thin
The perspex is so thin
Love
Beautiful frame
Very sturdy frame
Excellent Frame
reasonable price
Excellent Value
Good for the price
A very well-made
Quality good
Excellence
As described
as shown in the pictures
Exactly what I needed
Easy to use
Simple,
Fantastic all round they are simple
Return
0.9% Return rate 29% Fixable by listing
Arrived broken, frame snapped
The frame is damaged when recieved
Flimsy Frame
Short on size by half a cm
A little too large
too small
Not the quality I was expecting
Poor quality
Cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A1 Frame questions
Answered from the same tracked data.