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30th Birthday Decorations

Maybe

Returns run at only 0.7% of orders. But prices span $2.68–$16.57, mostly outside the sweet spot, so 30th Birthday Decorations is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£362K/yr710K searches / yr
90-day growth
-0.0%search demand this quarter
Competition
29%top-5 click share · 53 brands · 85 sellers

Flapen Score

30th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 30th Birthday Decorations is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30th Birthday Decorations 710K times last year and spent an estimated £362K. The top 5 brands take 38% of clicks. Demand peaks in Jan. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 710K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.

Searches, last 12 months
710K
Growth, 90 days vs prior 90
-0.0%
Conversion, latest week
6.5%
Market size, estimated
£362Ka year
Peak month
January2.0× the quietest month
Top search term
30th birthday decorations427K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £2.68 to £16.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £7.84 that is £2K to £4K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£2.68–£16.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #263 within Party Supplies. It carries 703 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#263in Party Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
703per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 30th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

85

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

29%

Top 20: 67%

Open market

57%

  • VICTERR12%
  • Jobkoo9%
  • YoParty6%
  • Grevosea6%
  • Beainfir5%
  • Yontree5%

Demand

30th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top 30th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30th birthday decorations427K/yr
  • 30th birthday banner63K/yr
  • 30th birthday decorations for him23K/yr
  • 30th birthday decorations men31K/yr
  • 30th birthday decorations for women23K/yr
  • 30th birthday decorations for her16K/yr
  • 30th birthday banners18K/yr
  • happy 30th birthday banner15K/yr
  • 30 birthday decorations16K/yr
  • 30th decorations10K/yr

Reviews and returns

What reviews say buyers love and hate about 30th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.03

Balloons are crap quality

Really poor quality- sadly 5 of our balloons burst before the event started

Bad quality

Advertised Vs Actual Product22%−0.24

Not as shown

very very misleading on advert

Not as described

Value For Money12%+0.93

expensive for what it was

Expensive set for that to be happening

not worth the money

Assembly/Installation9%−0.03

I didn't like the fact that you have to put it all together yourself

fiddly to assemble

To much hassle to put together

Inflation/Deflation8%−0.08

Arrived without anything to inflate the balloons with

Only issue was needed a better straw to inflate the foil balloons

already had a hole in when trying to inflate them so couldn't be used

Love

Quality-Overall27%−0.03

Good quality balloons

The bunting and banner were fine quality

Good quality

Value For Money18%+0.93

Overall great value purchase

Good price

Excellent value for money

Color11%+1.46

Perfect colour

The green and gold colors looked amazing and really made the celebration feel special

A variety of decorations, great colour

Advertised Vs Actual Product8%−0.24

Does what it's meant too

As expected

Exactly as described

Size-Overall6%+0.45

it really fit well

It's large enough

Size is good

Return

0.7% Return rate 55% Fixable by listing

Size-Overall20%▄█▃▃▅▆

Not as big as I thought

Not big not small

Color15%█▄▄▄▆▂
Advertised Vs Actual Product14%▆▃▂▅█▃

Not as shown

very very misleading on advert

Not as described

Quality-Overall14%▆▅█▅▃▄

Balloons are crap quality

Really poor quality- sadly 5 of our balloons burst before the event started

Bad quality

Inflation/Deflation9%▁▃▃▆█▃

Arrived without anything to inflate the balloons with

Only issue was needed a better straw to inflate the foil balloons

already had a hole in when trying to inflate them so couldn't be used

FAQ

Common 30th Birthday Decorations questions

Answered from the same tracked data.