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30th Birthday Decorations

30th Birthday Decorations shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 54Growth 25Conversion 71Competition 86Returns 97Price range 11Avg price 22Brand share 95Review moat 70Quality gap 65
This niche Category average

Is 30th Birthday Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 30th Birthday Decorations is a £362K/yr Amazon United Kingdom market (710K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.

30th Birthday Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.0% over the last 90 days and 6.5% of searches end in a purchase.

£362K

revenue / yr

Units sold / yr50K
Search volume / yr-0.0%710K
Conversion rate6.5%
Avg price£7.84

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers53 · 85
Top-5 product click share29%
Open market62%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 70 products

Sponsored placement90%
New entrants (1y)20· 0 succeeded
Avg rating4.4★
Avg reviews703

Top 30th Birthday Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

85

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

29%

Top 20: 67%

Open market

57%

  • VICTERR12%
  • Jobkoo9%
  • YoParty6%
  • Grevosea6%
  • Beainfir5%
  • Yontree5%

30th Birthday Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume710KCVR6.5%Products70Brands53Top 5 Brands38%OOS Rate6.9%Rating4.4★Reviews703Avg BSR#263
18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Top 30th Birthday Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 30th birthday decorations427K/yr
  • 30th birthday banner63K/yr
  • 30th birthday decorations for him23K/yr
  • 30th birthday decorations men31K/yr
  • 30th birthday decorations for women23K/yr
  • 30th birthday decorations for her16K/yr
  • 30th birthday banners18K/yr
  • happy 30th birthday banner15K/yr
  • 30 birthday decorations16K/yr
  • 30th decorations10K/yr

What reviews say buyers love and hate about 30th Birthday Decorations

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall27%

Good quality balloons

Value For Money18%

Overall great value purchase

Color11%

Perfect colour

Advertised Vs Actual Product8%

Does what it's meant too

Size-Overall6%

it really fit well

What buyers complain about

90% of reviews
Quality-Overall23%

Balloons are crap quality

Advertised Vs Actual Product22%

Not as shown

Value For Money12%

expensive for what it was

Assembly/Installation9%

I didn't like the fact that you have to put it all together yourself

Inflation/Deflation8%

Arrived without anything to inflate the balloons with

30th Birthday Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Color
15%
3Advertised Vs Actual Product
14%
4Quality-Overall
14%
5Inflation/Deflation
9%

Common 30th Birthday Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 30th Birthday Decorations 63/100 on Amazon United Kingdom — Worth a look. The niche generates £362K/yr across 70 tracked products. 0 of 20 products launched in the last 360 days are still selling. Search demand moved -0.0% over the last 90 days.
Search demand for 30th Birthday Decorations on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.0× the quietest.