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21st Birthday Decorations for Her

Maybe

Returns run at only 0.6% of orders. But prices span $2.66–$14.19, mostly outside the sweet spot, so 21st Birthday Decorations for Her is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£282K/yr494K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
47%top-5 click share · 23 brands · 47 sellers

Flapen Score

21st Birthday Decorations for Her against its category

The dotted line is the Home & Garden average. Past it, 21st Birthday Decorations for Her is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21st Birthday Decorations for Her market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 21st Birthday Decorations for Her 494K times last year and spent an estimated £282K. The top 5 brands take 55% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
7.4%
Market size, estimated
£282Ka year
Peak month
January1.9× the quietest month
Top search term
21st birthday decorations for her213K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £2.66 to £14.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £7.73 that is £2K to £4K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£2.66–£14.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #122 within Party Supplies. It carries 631 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#122in Party Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
631per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 21st Birthday Decorations for Her products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

47

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

47%

Top 20: 89%

Open market

40%

  • KIUEZIR21%
  • VICTERR12%
  • Yontree10%
  • DEARLIVES7%
  • OakTree6%
  • onehous5%

Demand

21st Birthday Decorations for Her search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top 21st Birthday Decorations for Her search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 21st birthday decorations for her213K/yr
  • 21st birthday decorations121K/yr
  • 21st birthday banner44K/yr
  • 21st birthday balloons26K/yr
  • 21st birthday banners for her13K/yr
  • 21st birthday banners12K/yr
  • happy 21st birthday banner10K/yr
  • 21st banners for her9K/yr
  • 21 balloons for her8K/yr
  • 21st decorations for her7K/yr

Reviews and returns

What reviews say buyers love and hate about 21st Birthday Decorations for Her

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.05

Rubbish quality - broke on first use

Bad quality

Absolute rubbish

Value For Money11%+2.64

Not worth £14.99

A bit pricey though

Waste of money

Durability9%−0.08

Rubbish quality - broke on first use

It was also split down the middle

Assembly/Installation9%−0.09

Obviously didn't realise till I was assembling it the night before my daughter's birthday

The banner is also in seperate pieces to assemble yourself with the string

Inflation/Deflation8%−0.07

Seals on the balloons didn't stick so all balloons deflated by the time the party started

the number 2 was stuck together in one spot so burst on inflation

Love

Value For Money33%+2.64

Good value for money

GREAT VALUE

Great value

Quality-Overall26%+0.05

Well made at a great price

Good quality

good quality not flimsy at all

Advertised Vs Actual Product14%+0.79

You get what you see in the advert

did the job

As described

Color6%+0.63

colours was lovely

Fantastic, really looked lovely on the party table, 2 light colour options, definitely recommend this to anyone having a party

Ideal for room decorating good size great colours

Collectibles3%+0.28

Good selection

Return

0.6% Return rate 53% Fixable by listing

Size-Overall24%▅█▄▅▅▇
Color21%█▆▃▅▆▇

are a mixture of colour tones

Quality-Overall14%▆▁▅█▃▆

Rubbish quality - broke on first use

Bad quality

Absolute rubbish

Defective Material/Parts8%▃▆█▁▃▅
Brightness/Shine/Glow7%▅▅▄█▁▁

FAQ

Common 21st Birthday Decorations for Her questions

Answered from the same tracked data.