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15 Tog Double Duvet

Fail

Demand is soft, at -52.1% this quarter, so 15 Tog Double Duvet is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£168K/yr327K searches / yr
90-day growth
-52.1%search demand this quarter
Competition
56%top-5 click share · 11 brands · 20 sellers

Flapen Score

15 Tog Double Duvet against its category

The dotted line is the Home & Garden average. Past it, 15 Tog Double Duvet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15 Tog Double Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 15 Tog Double Duvet 327K times last year and spent an estimated £168K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-52.1%
Conversion, latest week
2.9%
Market size, estimated
£168Ka year
Peak month
November10.8× the quietest month
Top search term
15 tog double duvet79K searches a year

02 · Price

A sale here is worth £17.82.

Listings sell for £17.82 on average, from £11.42 to £31.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £17.82 that is £13K to £18K a year per listing.

Average price
£17.82inside the $15 to $100 sweet spot
Price range
£11.42–£31.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #52 within Home Textiles. It carries 6,490 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
5%
Out of stock, average day
5.7%
Average rank
#52in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,490per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 15 Tog Double Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£50K£67K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

20%

  • Slumberdown40%
  • Silentnight12%
  • Quality Beddings7%
  • NightNest7%
  • GG GONZALO GRACIA7%
  • Linens Limited7%

Demand

15 Tog Double Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top 15 Tog Double Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15 tog double duvet79K/yr
  • double duvet 15 tog26K/yr
  • thick duvet11K/yr
  • 20 tog duvet17K/yr
  • winter duvet double42K/yr
  • winter duvet29K/yr
  • duvet 15 tog12K/yr
  • 15 tog duvet13K/yr
  • heavy duvet10K/yr
  • thick duvet double9K/yr

Reviews and returns

What reviews say buyers love and hate about 15 Tog Double Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.09

I wouldn't call it thick

Was very thin in places

because it is much thinner

Quality-Overall19%−0.07

Rubbish

So so clumpy after a few weeks, horrible quality

Awful quality

Stitch/Finish/Polish9%−0.04

found 20 inches not sewn down one side of the quilt

And now mid February the cheap stitching is catching in my feet

I'd say 1/4 of the stitches are now coming off

Advertised Vs Actual Product7%−0.03

Misleading picture

This product is NOT what the manufacturer says it is

Absolutely rubbish looks nothing like it does in the picture sending straight back

Durability6%

don't think it will last

have had just a month and is all torn

Love

Warmth41%+2.74

Keep warm

toasty warm

It is warm

Quality-Overall16%−0.07

Excellent product

Very well made

Good quality well stuffed duvet

Value For Money11%+0.70

Good price

Great value

Great value

Comfort-Overall8%+0.56

Very comfortable

so comfy recommend for a good nights sleep in these colder days

Amazing so comfortable that I gone three nights without putting the cover on it because it just feels so nice

Soft Feel5%

Nice and fluffy, should make for a warm night's sleep

Very soft

Such a luxury soft duvet, fab quality, great for all seasons

Return

0.2% Return rate 45% Fixable by listing

Size-Overall32%▆▅▅█▇▅

Undersized

This barely fits the king mattress

Barely fits king size mattress

Quality-Overall12%▆▇██▅▇

Rubbish

So so clumpy after a few weeks, horrible quality

Awful quality

Material Quality10%▇▆█▁▇▁
Stitch/Finish/Polish7%▄█▄▄▇▁

found 20 inches not sewn down one side of the quilt

And now mid February the cheap stitching is catching in my feet

I'd say 1/4 of the stitches are now coming off

Advertised Vs Actual Product5%▂▆▆▁▁█

Misleading picture

This product is NOT what the manufacturer says it is

Absolutely rubbish looks nothing like it does in the picture sending straight back

FAQ

Common 15 Tog Double Duvet questions

Answered from the same tracked data.