15 Tog Double Duvet
FailDemand is soft, at -52.1% this quarter, so 15 Tog Double Duvet is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £168K/yr327K searches / yr
- 90-day growth
- -52.1%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 20 sellers
Flapen Score
15 Tog Double Duvet against its category
The dotted line is the Home & Garden average. Past it, 15 Tog Double Duvet is stronger. Inside it, weaker.
Market
The 15 Tog Double Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 15 Tog Double Duvet 327K times last year and spent an estimated £168K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- -52.1%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £168Ka year
- Peak month
- November10.8× the quietest month
- Top search term
- 15 tog double duvet79K searches a year
02 · Price
A sale here is worth £17.82.
Listings sell for £17.82 on average, from £11.42 to £31.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £17.82 that is £13K to £18K a year per listing.
- Average price
- £17.82inside the $15 to $100 sweet spot
- Price range
- £11.42–£31.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #52 within Home Textiles. It carries 6,490 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 5%
- Out of stock, average day
- 5.7%
- Average rank
- #52in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,490per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top 15 Tog Double Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Chilly Nights 15 Tog Double Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (200 x 200cm)
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 15,392
- Age
- 6y ago

Extra Thick Anti Allergy Double Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

GG GONZALO GRACIA Double Duvet 16.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights Duvet Double | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (Double 200x200cm)
- Price
- £14.27
- Rating
- 4.2/5
- Reviews
- 3,943
- Age
- 4y ago

LSC 15 Tog Warm & Cosy Double Size Duvet Extra Warm Thick Heavyweight Cosy Winter Quilt Duvet Anti Allergy Machine Washable Ideal for Cold Nights 15TOG DOUBLE (200 cm x200 cm )
- Price
- £17.22
- Rating
- 4.5/5
- Reviews
- 665
- Age
- 1y ago

Quality Beddings Double Duvet 16.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)
- Price
- £15.54
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago
Trending
90-day click momentum
Quality Beddings Double Duvet 15 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)
- Price
- £14.36
- Rating
- 4.2/5
- Reviews
- 1,154
- Age
- 3y ago

Quality Beddings Double Duvet 16.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)
- Price
- £15.54
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago

Beautiful Dreams Extra Warm and puffy Winter Quilt 15.0 TOG Duvet Polypropylene Double Bed White
- Price
- £11.42
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 4y ago

Extra Thick Anti Allergy Double Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

DN COLLECTION Double Duvet 15 Tog | Premium Microfibre Duvet Double | Winter Cosy Night Box Stitched Design Quilts | Soft Touch Anti-allergy & Feels Like Down Double Quilt (200x200cm)
- Price
- £17.61
- Rating
- 4.4/5
- Reviews
- 6,835
- Age
- 5y ago
Newest
by launch date
Extra Thick Anti Allergy Double Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Slumberdown Cosy Nights 15 Tog Double Duvet - Thick Extra Warm & Snuggly Double Quilt for Cold Winter Nights | UK-Made Soft-Touch Non-Allergenic & Washable (200 x 200cm)
- Price
- £17.28
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 1y ago

Slumberdown Warm Winter Nights Double Duvet 15 Tog - Extra Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £17.11
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 1y ago

Yorkshire Bedding Double Duvet 15 Tog Extra Thick & Warm Winter Duvet Double Anti Allergy Quilt - UK Made Duvets
- Price
- £14.50
- Rating
- 4.4/5
- Reviews
- 1,778
- Age
- 1y ago

Linens Limited - Double Duvet 16.5 Tog Made in the UK Feels Like Down Luxurious Quilt Soft and Comfy Extra Warm Ultra-Fine Siliconised Hollowfibre Machine Washable (White)
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 845
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
20%
- Slumberdown40%
- Silentnight12%
- Quality Beddings7%
- NightNest7%
- GG GONZALO GRACIA7%
- Linens Limited7%
Demand
15 Tog Double Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×
Search terms
Top 15 Tog Double Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15 tog double duvet79K/yr
- double duvet 15 tog26K/yr
- thick duvet11K/yr
- 20 tog duvet17K/yr
- winter duvet double42K/yr
- winter duvet29K/yr
- duvet 15 tog12K/yr
- 15 tog duvet13K/yr
- heavy duvet10K/yr
- thick duvet double9K/yr
Reviews and returns
What reviews say buyers love and hate about 15 Tog Double Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I wouldn't call it thick
Was very thin in places
because it is much thinner
Rubbish
So so clumpy after a few weeks, horrible quality
Awful quality
found 20 inches not sewn down one side of the quilt
And now mid February the cheap stitching is catching in my feet
I'd say 1/4 of the stitches are now coming off
Misleading picture
This product is NOT what the manufacturer says it is
Absolutely rubbish looks nothing like it does in the picture sending straight back
don't think it will last
have had just a month and is all torn
Love
Keep warm
toasty warm
It is warm
Excellent product
Very well made
Good quality well stuffed duvet
Good price
Great value
Great value
Very comfortable
so comfy recommend for a good nights sleep in these colder days
Amazing so comfortable that I gone three nights without putting the cover on it because it just feels so nice
Nice and fluffy, should make for a warm night's sleep
Very soft
Such a luxury soft duvet, fab quality, great for all seasons
Return
0.2% Return rate 45% Fixable by listing
Undersized
This barely fits the king mattress
Barely fits king size mattress
Rubbish
So so clumpy after a few weeks, horrible quality
Awful quality
found 20 inches not sewn down one side of the quilt
And now mid February the cheap stitching is catching in my feet
I'd say 1/4 of the stitches are now coming off
Misleading picture
This product is NOT what the manufacturer says it is
Absolutely rubbish looks nothing like it does in the picture sending straight back
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15 Tog Double Duvet questions
Answered from the same tracked data.









