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12x8 Photo Frame

Fail

Prices span $4.75–$14.98, mostly outside the sweet spot, so 12x8 Photo Frame is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£68K/yr123K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
66%top-5 click share · 14 brands · 20 sellers

Flapen Score

12x8 Photo Frame against its category

The dotted line is the Home & Garden average. Past it, 12x8 Photo Frame is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x8 Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12x8 Photo Frame 123K times last year and spent an estimated £68K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
7.0%
Market size, estimated
£68Ka year
Peak month
December3.4× the quietest month
Top search term
12x8 photo frame39K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £4.75 to £14.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.91 that is £2K to £4K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£4.75–£14.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #62 within Photo Albums, Frames & Accessories. It carries 1,997 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#62in Photo Albums, Frames & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,997per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 12x8 Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • Alison Kingsgate28%
  • Tinkeps22%
  • Frame Company8%
  • FamiPrts6%
  • Vasemouh6%
  • Histarzeda6%

Demand

12x8 Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top 12x8 Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x8 photo frame39K/yr
  • 12 x 8 photo frame21K/yr
  • 8x12 picture frame19K/yr
  • 12 by 8 photo frame11K/yr
  • 8 x 12 inch picture frame8K/yr
  • 8x12 photo frame5K/yr
  • photo frame 12x8 inches5K/yr
  • 12x8 frame5K/yr
  • 12x8 photo frame black5K/yr
  • 8x12 inch picture frame5K/yr

Reviews and returns

What reviews say buyers love and hate about 12x8 Photo Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Frame Quality33%+0.95

This is a very cheap frame

This frame isn't very good

The frame is certainly cheaply made

Durability17%−0.14

The stand broke easily after a couple of weeks

Grip8%−0.07

thus slips as soon as you put the back on

Material Quality8%−0.06

some cheap alternative covering the picture

Quality-Overall8%+0.16

Cheapo

Love

Frame Quality38%+0.95

Lovely frame

Great value frames

Good sturdy frame

Quality-Overall19%+0.16

Good quality

top product

Great quality and picture looks good in

Value For Money17%+2.37

Excellent Value

Good value

reasonably priced

Advertised Vs Actual Product9%−0.04

much better than I was expecting

Absolutely what I wanted

Exactly as described

Size-Overall3%+0.36

Fit for purpose

nice size too

Fits my daughters F1 helmet canvas perfectly

Return

1.6% Return rate 52% Fixable by listing

Size-Overall46%▆▆▇▆▇█
Frame Quality30%▇▆▆█▅▅

This is a very cheap frame

This frame isn't very good

The frame is certainly cheaply made

Quality-Overall6%▅▇█▆▁▃

Cheapo

Advertised Vs Actual Product3%▄█▅▁▇▃
Defective Material/Parts3%▆█▄█▁▃

FAQ

Common 12x8 Photo Frame questions

Answered from the same tracked data.