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12x18 Picture Frame

Fail

Shoppers spend an estimated $56K a year here, so 12x18 Picture Frame is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr84K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
54%top-5 click share · 19 brands · 31 sellers

Flapen Score

12x18 Picture Frame against its category

The dotted line is the Home & Garden average. Past it, 12x18 Picture Frame is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x18 Picture Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12x18 Picture Frame 84K times last year and spent an estimated £56K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
6.9%
Market size, estimated
£56Ka year
Peak month
December3.6× the quietest month
Top search term
18x12 inch picture frame15K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £3.65 to £17.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£3.65–£17.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£959–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #119 within Photo Albums, Frames & Accessories. It carries 2,761 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
7.4%
Average rank
#119in Photo Albums, Frames & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,761per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top 12x18 Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

31

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

22%

  • Alison Kingsgate24%
  • upsimples16%
  • DECORO14%
  • Giftgarden13%
  • OPFR6%
  • pf+a5%

Demand

12x18 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top 12x18 Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 18x12 inch picture frame15K/yr
  • 12x18 inch picture frame21K/yr
  • 18 x 12 inch picture frame11K/yr
  • photo frames 18x12 inches6K/yr
  • 12 x 18 inch frame12K/yr
  • 18x12 photo frame5K/yr
  • 12x18 frame4K/yr
  • 12x18 picture frame5K/yr
  • 12 x 18 frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 12x18 Picture Frame

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Frame Quality”
15%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12x18 Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data