12x18 Picture Frame
FailShoppers spend only $56K a year here, so 12x18 Picture Frame is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £56K/yr84K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 31 sellers
Flapen Score
12x18 Picture Frame against its category
The dotted line is the Home & Garden average. Past it, 12x18 Picture Frame is stronger. Inside it, weaker.
Market
The 12x18 Picture Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12x18 Picture Frame 84K times last year and spent an estimated £56K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £56Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- 18x12 inch picture frame15K searches a year
02 · Price
A sale here is worth £9.59.
Listings sell for £9.59 on average, from £3.65 to £17.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.
- Average price
- £9.59under the $15 to $100 sweet spot
- Price range
- £3.65–£17.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £959–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #119 within Photo Albums, Frames & Accessories. It carries 2,761 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 67%
- Out of stock, average day
- 7.4%
- Average rank
- #119in Photo Albums, Frames & Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,761per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 12x18 Picture Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
upsimples 3 Pack 12x18 Picture Frame Black 12x18 Poster Photo Frame
- Price
- £13.51
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
DECORO 12x18 Inch Photo Frames Picture Frame 18x12 Inch Poster Frame Wall Mount with both Landscape and Portrait Display (Black 12x18 inch)
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 1y ago
Alison Kingsgate Sleek BLACK 12X8 Picture Frame for Photos & Certificates
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 4y ago
Giftgarden 12x18 inch Picture Frame Black Wall-Mounted 18x12 inch Photo Frame for Landscape Portrait and Artwork - Horizontal or Vertical Display
- Price
- £13.20
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 1y ago
OPFR Premium Quality Poster Photo Picture Frames (Black 18 x 12 inch)
- Price
- £7.49
- Rating
- 4.3/5
- Reviews
- 163
- Age
- 2y ago
Trending
90-day click momentum
Giftgarden 12x18 inch Picture Frame White Wall-Mounted 18x12 inch Photo Frame for Landscape Portrait and Artwork - Horizontal or Vertical Display
- Price
- £11.01
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 5mo ago
Vasemouh 12x18 inch Picture Frame Black 18x12 Photo Frame Single Poster Frame Horizontal or Vertical Wall Mounting for Home Office Gallery
- Price
- £11.39
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 6mo ago
HNK Classic Picture Poster Frame 18x12 Black Wood Finish Portrait/Landscape Display 45x30cm
- Price
- £10.85
- Rating
- 4.2/5
- Reviews
- 166
- Age
- 2y ago
Aryllis 18x12 Photo Frame Rustic Brown U.K. Manufactured Wall Mountable 12x18 Picture Frame with Perspex Front
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 6mo ago
Alison Kingsgate Sleek Black Picture Frame for Photos & Posters - 18X12
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 3y ago
Newest
by launch dateGiftgarden 12x18 inch Picture Frame White Wall-Mounted 18x12 inch Photo Frame for Landscape Portrait and Artwork - Horizontal or Vertical Display
- Price
- £11.01
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 5mo ago
Aryllis 18x12 Photo Frame Rustic Brown U.K. Manufactured Wall Mountable 12x18 Picture Frame with Perspex Front
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 6mo ago
Vasemouh 12x18 inch Picture Frame Black 18x12 Photo Frame Single Poster Frame Horizontal or Vertical Wall Mounting for Home Office Gallery
- Price
- £11.39
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 6mo ago
A3 Picture Frame Wooden Picture Frames with A4 Mount A3 Photo Frame with Acrylic Glass A3 Poster Frame with Wall Hanging Certificate Frames Landscape or Portrait Orientation Black 1P
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago
upsimples 3 Pack 12x18 Picture Frame Black 12x18 Poster Photo Frame
- Price
- £13.51
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
31
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
22%
- Alison Kingsgate24%
- upsimples16%
- DECORO14%
- Giftgarden13%
- OPFR6%
- pf+a5%
Demand
12x18 Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.6×
Search terms
Top 12x18 Picture Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18x12 inch picture frame15K/yr
- 12x18 inch picture frame21K/yr
- 18 x 12 inch picture frame11K/yr
- photo frames 18x12 inches6K/yr
- 12 x 18 inch frame12K/yr
- 18x12 photo frame5K/yr
- 12x18 frame4K/yr
- 12x18 picture frame5K/yr
- 12 x 18 frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 12x18 Picture Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Flimsy / poor quality
Not the quality I was expecting
The frame snapped as i was putting the photo in it
Cracked Frame
trully the worst thing ive ever bought, the frame isnt at all secure & it comes apart, the measurements are off as well
flimsy
Awful plastic and flimsy
Flimsy / poor quality
Cheap, you pay for what get
Absolutely perfect bit expensive
A little on the pricey side for just one
there is no way to easily hang it on the wall
no fixing points so cannot mount to the wall easily
No fixing point to mount to wall
Love
Decent frames for price
Good frame
Happy with frame
Very well made
So far no complaints
Excellent product quality
Great value for money
Great value for money
Good value
Exactly as described
Just right
As expected
Fits my daughters F1 helmet canvas perfectly
Perfect size to fit a mirror that I'd acquired
it fitted lovely picture frame is jyst perfect
Return
0.9% Return rate 51% Fixable by listing
The frame snapped as i was putting the photo in it
Cracked Frame
trully the worst thing ive ever bought, the frame isnt at all secure & it comes apart, the measurements are off as well
Poor quality
Flimsy / poor quality
Not the quality I was expecting
flimsy
Awful plastic and flimsy
Flimsy / poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x18 Picture Frame questions
Answered from the same tracked data.