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12th Birthday Decorations

Maybe

Returns run at only 0.5% of orders. But prices span $2.75–$16.89, mostly outside the sweet spot, so 12th Birthday Decorations is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£63K/yr136K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
17%top-5 click share · 60 brands · 92 sellers

Flapen Score

12th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 12th Birthday Decorations is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12th Birthday Decorations 136K times last year and spent an estimated £63K. The top 5 brands take 44% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
5.9%
Market size, estimated
£63Ka year
Peak month
January2.0× the quietest month
Top search term
12th birthday decorations44K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £2.75 to £16.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.96 that is £0 to £796 a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£2.75–£16.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£796
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,063 within Party Supplies. It carries 190 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#1,063in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
133

04 · Newcomers

Amazon counts 1 of last year's 65 launches as successful.

65 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
65
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top 12th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£632£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 rising

Sellers

92

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

17%

Top 20: 43%

Open market

50%

  • JGIIIJLP10%
  • Aurmonigo10%
  • FSADASY10%
  • VUCDXOP8%
  • OakTree7%
  • Sroeeshee5%

Demand

12th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top 12th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12th birthday decorations44K/yr
  • 12 birthday decorations24K/yr
  • 12th birthday decorations boy16K/yr
  • 12th birthday14K/yr
  • 12th birthday decorations for girls8K/yr
  • 12th birthday banner8K/yr
  • 12 year old birthday decorations6K/yr
  • happy 12th birthday banner6K/yr
  • 12 birthday5K/yr
  • 12 birthday banner4K/yr

Reviews and returns

What reviews say buyers love and hate about 12th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.12

Garbage

Quality control missed the 0 from.2014

Poor quality

Color13%

Colour mix not good

as it is harder to see against darker colours

Colour not as advertised

Inflation/Deflation12%−0.12

Balloons dont hold air

Balloons dont stay blown up

the ice cream balloon won't stay inflated

Value For Money12%+0.50

Not great value

isn't worth the money

A complete waste of money

Size-Overall11%−0.05

Not fit for purpose

really small

the socks were tiny

Love

Quality-Overall26%−0.12

It is well made

High-Quality Decorations Perfect for a Special 12th Birthday

Amazing quality

Value For Money13%+0.50

Worth the money

Good value

Good value for money

Color11%

Lovely colour

the vibrant colours which look great in person

The blue is a lovely deep royal blue

Gifting Purpose8%+0.95

A good gift

Lovely gift

Great gift idea

Design-Overall7%+0.21

Nice modern design for an early teen

I love the design

Great decorations

Return

0.5% Return rate 34% Fixable by listing

Quality-Overall25%▇▁▆▆█▁

Garbage

Quality control missed the 0 from.2014

Poor quality

Inflation/Deflation19%▆█▅▄▃▅

Balloons dont hold air

Balloons dont stay blown up

the ice cream balloon won't stay inflated

Size-Overall19%▄▁██▄▅

Not fit for purpose

really small

the socks were tiny

Color10%▁▁▇▁█▁

Colour mix not good

as it is harder to see against darker colours

Colour not as advertised

Defective Material/Parts7%▃▁▃█▁▁

FAQ

Common 12th Birthday Decorations questions

Answered from the same tracked data.