12th Birthday Decorations

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

5.9%

Market size, estimated

£63Ka year

Peak month

January2.0× the quietest month

Top search term

12th birthday decorations44K searches a year

Listings sell for £7.96 on average, from £2.75 to £16.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.96 that is £0 to £796 a year per listing.

Average price

£7.96under the $15 to $100 sweet spot

Price range

£2.75–£16.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£796

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,063 within Party Supplies. It carries 190 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#1,063in Party Supplies

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

190per listing

Listings tracked

133

65 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

65

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months