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10 Inch Cake Box

Fail

Prices span $4.58–$13.61, mostly outside the sweet spot, so 10 Inch Cake Box is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£197K/yr130K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
64%top-5 click share · 8 brands · 21 sellers

Flapen Score

10 Inch Cake Box against its category

The dotted line is the Home & Garden average. Past it, 10 Inch Cake Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10 Inch Cake Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10 Inch Cake Box 130K times last year and spent an estimated £197K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
19.9%
Market size, estimated
£197Ka year
Peak month
December1.7× the quietest month
Top search term
10 inch cake box48K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £4.58 to £13.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.65 that is £8K to £10K a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£4.58–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #68 within Food Storage. It carries 541 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#68in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top 10 Inch Cake Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Culpitt55%
  • FALGUN21%
  • PACK N TRADE Specialists in Bakery & Food Packaging11%
  • BOPLYBAY5%
  • Cake N Bake4%
  • Amour Packaging2%
  • Open — no brand owns it (2 brands, 2%)

Demand

10 Inch Cake Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top 10 Inch Cake Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10 inch cake box48K/yr
  • cake box 10 inch37K/yr
  • 10inch cake box14K/yr
  • 10 cake box13K/yr
  • cake boxes 10 inch15K/yr
  • 10 inch cake boxes3K/yr

Reviews and returns

What reviews say buyers love and hate about 10 Inch Cake Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.07

The board was literally so flimsy

Wonderful boxes, abit flimsy

Flimsy

Thickness13%−0.05

Boards are thin

Cake board is not the thickest

A little thinner than I expected from the description

Smell10%−0.07

Box stinks

made my kitchen smell too

The smell was very strong

Quality-Overall7%+2.73

The cake board is awful quality

Cheap rubbish

Size-Overall7%−0.01

Cake board too big for box

Libs don't fit properly

Love

Quality-Overall26%+2.73

Good quality, Arrived on time, highly recommended

Excellent product

These boxes are a good quality

Value For Money18%+0.80

Excellent value

Value for Money

Good value

Strength15%−0.07

These boxes are so good and sturdy

Very sturdy

Sturdy materials — The board is strong

Size-Overall10%−0.01

The lid fits comfortably

Fit, works well and easy to use

Good size range

Assembly/Installation7%+0.16

Easy to put together

EASY CONSTRUCTION

Easy to assemble

Return

0.5% Return rate 75% Fixable by listing

Size-Overall68%▇▅█▆▇█

Cake board too big for box

Libs don't fit properly

Strength6%▆▇▄█▇█

The board was literally so flimsy

Wonderful boxes, abit flimsy

Flimsy

Thin5%▇▂▃█▄▂
Quality-Overall5%▃█▁▁▃▁

The cake board is awful quality

Cheap rubbish

Value For Money5%▁▅█▃▁▄

Pricewise it is on the high side for the size

I would happily recommend them although I do feel the £8.99 price tag is a little steep

FAQ

Common 10 Inch Cake Box questions

Answered from the same tracked data.