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iphone 17 case
Launch itA $2.0M/yr market growing +9.0% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible£2.0M£2.0M/yr · 5.0M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Review moat
Bad28,166.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.65–£15.81cheapest to priciest tracked listing — scored on the share inside $15–$100