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vernier calipers
Worth a lookShows low returns (0.9%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great£4.54–£92.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.43avg listing price — sweet spot $15–$100
Market size
Great£990K£990K/yr · 535K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad6,209.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch