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shoe covers
Skip itSoft demand (-36.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£372K£372K/yr · 494K searches
Review moat
Okay1,739.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£3.02–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier