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55

dust sheets for decorating

Worth a look

Shows searches that convert (16.5% search→purchase), but soft demand (-16.3% this quarter) keeps it on the watch list.

Market size 79Growth 17Conversion 98Competition 27Returns 98Price range 49Avg price 23Brand share 37Review moat 46Quality gap 77

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great£1.1M

£1.1M/yr · 783K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.98–£27.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,926.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.27

avg listing price — sweet spot $15–$100

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch