44
book stands for display
Skip itPrices mostly outside the sweet spot ($4.18–$13.86) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great320.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 110K searches
Price range
Bad£4.18–£13.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier