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110v transformers
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£56.77avg listing price — sweet spot $15–$100
Review moat
Great217avg incumbent reviews — the moat a new listing must climb
Price range
Great£18.34–£118.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£98K£98K/yr · 34K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Signals High Price