Is dry wipes profitable to sell on Amazon United Kingdom?

The niche generates £382K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the dry wipes niche?

15 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in dry wipes?

Top complaints mined from reviews: Thickness, Absorbency, Size-Overall. The return rate is 0.1%.

When does demand for dry wipes peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the dry wipes niche?

Listings span £2.55–£53.28; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.

dry wipes

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great407.27

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.55–£53.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£382K

£382K/yr · 217K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.23

avg listing price — sweet spot $15–$100

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dry wipes is a £382K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dry wipes market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £367K–£489K; units × avg price
Conversion rate: 14.4%
Avg BSR: #35
Page quality: 0%
Prime: 77%
Sponsored: 59%
Out of stock: 4.9%
Avg brand age: 53 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

26%

carebymail28%
ABENA12%
Synergy Health10%
HiyaLife9%
Comfy Life9%
Vernacare8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top dry wipes search terms

dry wipes68K/yr +5.0%11.8% conv.
dry wipes for adults personal care51K/yr -0.5%16.8% conv.
conti wipes21K/yr +6.5%16.7% conv.
conti24K/yr -17.4%1.3% conv.
conti dry wipes15K/yr -7.1%13.8% conv.
dry wipes for stoma care12K/yr -0.4%12.3% conv.
conti wipes for adults6K/yr -10.9%17.6% conv.
dry wipes for adults6K/yr -11.5%11.4% conv.
conti cleansing dry wipes5K/yr -8.4%15.6% conv.
stoma dry wipes3K/yr +4.0%9.1% conv.

All search terms

Top dry wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Conti Soft Large Patient Cleansing Dry Wipes (3 Packs of 100 Dry Wipes)

carebymail£8.314.8★1,325 rev

Disposable Dry Wipes for Adults Personal Care Large Softer & Thicker Wet and Dry Use Makeup Remover Wipes Multipack Biodegradable Chemical-Free Sensitive Skin Travel Wipes (Pack of 1-60 Pieces)

HiyaLife£8.324.6★332 rev

Comfy Life Dry Wipes for Adult Personal Care Soft & Extra Large Body Cleaning Wipes 300 Sheets (Pack of 3) Unscented Gentle for Sensitive Skin Bathing & Incontinence Care

Comfy Life£15.644.7★161 rev

Synergy Healthcare CSW110 Conti Soft Dry Wipe 30 cm x 35 cm Size (Pack of 100)

Synergy Healthcare£5.044.3★399 rev

Conti Soft - Patient Cleansing Dry Wipes Everyday Cleaning Ideal for Sensitive Fragile Skin Wipe Size 32cm x 30cm 100 Wipes Per Pack - 12 Pack

Vernacare£23.314.6★538 rev

Newest

by launch date

Easy Care Solutions Standard Patient Dry Wipes | Large 30cm x 28cm | (5 Packs of 100)

EASY CARE SOLUTIONS£11.14257 rev

3mo ago

ABENA£3.31195 rev

3mo ago

OrvaWipe Regular Patient Cleansing Dry Wipes. Large 32x26cm Dry Wipes. (4 Packs of 100 Wipes - 400 Wipes)

OrvaWipe£10.053 rev

8mo ago

300x Omnitex XL Patient Cleansing Dry Wipes - UK Made | Soft Daily Care & Comfort | High Absorbency Gentle & Strong | Adult Wipes for Incontinence Bed Bath & outdoors (3x Pack of 100)

Omnitex£7.8676 rev

1y ago

ABENA Light Dry Wipes 12 Packs of 100 Wipes 30 x 27cm Absorbency Level 1 Multifunctional Cleansing Easy & Effective Everyday Cleaning Disposable Towels

ABENA£16.05208 rev

1y ago

What buyers say about dry wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“They are of excellent and consistent quality, soft enough to make the job easy on the skin and strong enough to handle the daily chore”

Value For Money15%

“Good price”

Soft Feel10%

“Very soft”

Ease Of Cleaning8%

“its cleaning no problem”

Size-Overall8%

“Fantastic size”

Advertised Vs Actual Product6%

“Does what is says”

Moist/Dry4%

“Excellent when wet or dry”

Absorbency4%

“absorbency good”

Ease Of Use3%

“Easy to use”

Cleansing3%

“Good wipes”

What buyers complain about

Thickness17%

“Very Thin”

Absorbency14%

“Not very absorbent”

Size-Overall11%

“When I ordered this item I did no read the size”

Quality-Overall7%

“very poor quality wipes”

Value For Money5%

“waste of my money”

Ease Of Cleaning5%

“very poor quality wipes”

Advertised Vs Actual Product4%

“False advertising”

Thin3%

“These are a lot thinner”

Tear Resistance3%

“ripped without pulling”

Ease Of Use2%

“Can't use it”

Top return reasons

Size-Overall28%

Moist/Dry17%

Absorbency11%

Advertised Vs Actual Product10%

Quality-Overall7%

Thin5%

Ease Of Cleaning3%

Thickness3%

Durability2%

Weight Light2%

Common questions

Is dry wipes profitable to sell on Amazon United Kingdom?: The niche generates £382K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the dry wipes niche?: 15 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in dry wipes?: Top complaints mined from reviews: Thickness, Absorbency, Size-Overall. The return rate is 0.1%.
When does demand for dry wipes peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the dry wipes niche?: Listings span £2.55–£53.28; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.