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Dry Wipes

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -1.3% this quarter, so Dry Wipes is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£382K/yr217K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
54%top-5 click share · 15 brands · 26 sellers

Flapen Score

Dry Wipes against its category

The dotted line is the Beauty average. Past it, Dry Wipes is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Wipes 217K times last year and spent an estimated £382K. The top 5 brands take 66% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
14.4%
Market size, estimated
£382Ka year
Peak month
January1.2× the quietest month
Top search term
dry wipes68K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £2.55 to £53.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.23 that is £18K to £24K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£2.55–£53.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #35 within Face. It carries 407 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
77%
Out of stock, average day
4.9%
Average rank
#35in Face
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
407per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dry Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

26%

  • Brand 128%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Dry Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dry Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry wipes68K/yr
  • dry wipes for adults personal care51K/yr
  • conti wipes21K/yr
  • conti24K/yr
  • conti dry wipes15K/yr
  • dry wipes for stoma care12K/yr
  • conti wipes for adults6K/yr
  • dry wipes for adults6K/yr
  • conti cleansing dry wipes5K/yr
  • stoma dry wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Wipes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
0.1%of orders come back
“Very Thin”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dry Wipes questions

Answered from the same tracked data.