Dry Wipes
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -1.3% this quarter, so Dry Wipes is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,481 Beauty niches · +15 vs the category median of 4762
- Market size
- £382K/yr217K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 26 sellers
Flapen Score
Dry Wipes against its category
The dotted line is the Beauty average. Past it, Dry Wipes is stronger. Inside it, weaker.
Market
The Dry Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Wipes 217K times last year and spent an estimated £382K. The top 5 brands take 66% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £382Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- dry wipes68K searches a year
02 · Price
A sale here is worth £12.23.
Listings sell for £12.23 on average, from £2.55 to £53.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.23 that is £18K to £24K a year per listing.
- Average price
- £12.23under the $15 to $100 sweet spot
- Price range
- £2.55–£53.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #35 within Face. It carries 407 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 77%
- Out of stock, average day
- 4.9%
- Average rank
- #35in Face
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 407per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dry Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
26
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
26%
- Brand 128%
- Brand 212%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 68%
Demand
Dry Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dry Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dry wipes68K/yr
- dry wipes for adults personal care51K/yr
- conti wipes21K/yr
- conti24K/yr
- conti dry wipes15K/yr
- dry wipes for stoma care12K/yr
- conti wipes for adults6K/yr
- dry wipes for adults6K/yr
- conti cleansing dry wipes5K/yr
- stoma dry wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Wipes
We read the reviews and the return reasons for every product selling here.
“Very Thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Wipes questions
Answered from the same tracked data.









