Dry Wipes
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -1.3% this quarter, so Dry Wipes is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,481 Beauty niches · +15 vs the category median of 4762
- Market size
- £382K/yr217K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 26 sellers
Flapen Score
Dry Wipes against its category
The dotted line is the Beauty average. Past it, Dry Wipes is stronger. Inside it, weaker.
Market
The Dry Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Wipes 217K times last year and spent an estimated £382K. The top 5 brands take 66% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £382Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- dry wipes68K searches a year
02 · Price
A sale here is worth £12.23.
Listings sell for £12.23 on average, from £2.55 to £53.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.23 that is £18K to £24K a year per listing.
- Average price
- £12.23under the $15 to $100 sweet spot
- Price range
- £2.55–£53.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #35 within Face. It carries 407 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 77%
- Out of stock, average day
- 4.9%
- Average rank
- #35in Face
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 407per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dry Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Conti Soft Large Patient Cleansing Dry Wipes (3 Packs of 100 Dry Wipes)
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 1,325
- Age
- 4y ago

Disposable Dry Wipes for Adults Personal Care Large Softer & Thicker Wet and Dry Use Makeup Remover Wipes Multipack Biodegradable Chemical-Free Sensitive Skin Travel Wipes (Pack of 1-60 Pieces)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 2y ago

Comfy Life Dry Wipes for Adult Personal Care Soft & Extra Large Body Cleaning Wipes 300 Sheets (Pack of 3) Unscented Gentle for Sensitive Skin Bathing & Incontinence Care
- Price
- £15.64
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 1y ago

Synergy Healthcare CSW110 Conti Soft Dry Wipe 30 cm x 35 cm Size (Pack of 100)
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 399
- Age
- 14y ago

Conti Soft - Patient Cleansing Dry Wipes Everyday Cleaning Ideal for Sensitive Fragile Skin Wipe Size 32cm x 30cm 100 Wipes Per Pack - 12 Pack
- Price
- £23.31
- Rating
- 4.6/5
- Reviews
- 538
- Age
- 7y ago
Trending
estimated 90-day click momentum
ABENA Premium Dry Wipes | Pack of 200 | 20 x 18cm | Multifunctional Cleansing | For Easy & Effective Everyday Cleaning | Disposable Towels Body Wipes Facial Towels.
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 3mo ago

OrvaWipe Regular Patient Cleansing Dry Wipes. Large 32x26cm Dry Wipes. (4 Packs of 100 Wipes - 400 Wipes)
- Price
- £10.05
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

ABENA Light Dry Wipes 1 Pack of 100 Wipes 30 x 27cm Absorbency Level 1 Multifunctional Cleansing Easy & Effective Everyday Cleaning Disposable Towels
- Price
- £2.55
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago

Disposable Dry Wipes for Adults Personal Care Large Softer & Thicker Wet and Dry Use Makeup Remover Wipes Multipack Biodegradable Chemical-Free Sensitive Skin Travel Wipes (Pack of 1-60 Pieces)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 2y ago

5 x ALIA Soft Patient Dry Wipes Large Extra | 32 x 25 cm | 5 Packs of 100
- Price
- £12.14
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 2y ago
Newest
by launch date
Easy Care Solutions Standard Patient Dry Wipes | Large 30cm x 28cm | (5 Packs of 100)
- Price
- £11.14
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 3mo ago

ABENA Premium Dry Wipes | Pack of 200 | 20 x 18cm | Multifunctional Cleansing | For Easy & Effective Everyday Cleaning | Disposable Towels Body Wipes Facial Towels.
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 3mo ago

OrvaWipe Regular Patient Cleansing Dry Wipes. Large 32x26cm Dry Wipes. (4 Packs of 100 Wipes - 400 Wipes)
- Price
- £10.05
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

300x Omnitex XL Patient Cleansing Dry Wipes - UK Made | Soft Daily Care & Comfort | High Absorbency Gentle & Strong | Adult Wipes for Incontinence Bed Bath & outdoors (3x Pack of 100)
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

ABENA Light Dry Wipes 12 Packs of 100 Wipes 30 x 27cm Absorbency Level 1 Multifunctional Cleansing Easy & Effective Everyday Cleaning Disposable Towels
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
26
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
26%
- carebymail28%
- ABENA12%
- Synergy Health10%
- HiyaLife9%
- Comfy Life9%
- Vernacare8%
Demand
Dry Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dry Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dry wipes68K/yr
- dry wipes for adults personal care51K/yr
- conti wipes21K/yr
- conti24K/yr
- conti dry wipes15K/yr
- dry wipes for stoma care12K/yr
- conti wipes for adults6K/yr
- dry wipes for adults6K/yr
- conti cleansing dry wipes5K/yr
- stoma dry wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Wipes
We read the reviews and the return reasons for every product selling here.
“Very Thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









