Body Shimmer
Body Shimmer shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 2,481 Beauty niches · +16 vs the category median of 47
Is Body Shimmer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Body Shimmer is a £125K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Body Shimmer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +210.7% over the last 90 days and 3.7% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Body Shimmer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nature Spell Dry Shimmering Oil for Body & Face Lightweight Vegan 100ml
- Price
- £6.80
- Rating
- 4.2/5
- Reviews
- 453
- Age
- 6y ago
Pelmer Cocoa Butter Formula Shimmer Radiance Body Oil 150ml Vitamin E Enriched 48-Hour Moisture.
- Price
- £13.33
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Eveline Cosmetic Brazilian Body Oil Shimmer with Gold Glitter/Particles
- Price
- £8.38
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 4y ago
St Moriz Advanced Glow Oil | Bronze Body Sheen for Instant Skin Radiance & Rich Hydration | Body Glow Enhancer | Shimmering Liquid Bronzer | Compliments Your Tan | Vegan | Cruelty Free | 100ml
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Sol de Janeiro Glowmotions Glow Body Oil - Rio Sunset - 75mL
- Price
- £23.14
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago
Trending
90-day click momentum
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie
- Price
- £11.61
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami
- Price
- £12.42
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago
Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £12.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Q+A Vitamin C Shimmer Body Oil (150ml) Radiance Boosting Body Moisturiser with Hazelnut Oil & Light Reflecting Shimmer Hydrating Glow Oil for Sun Kissed Skin Orange Zest & Grapefruit Vegan
- Price
- £9.16
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 5mo ago
Palmer Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch dateNYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie
- Price
- £11.61
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami
- Price
- £12.42
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago
Palmer Cocoa Butter Shimmer Radiance Body Oil 150ml & Body Gloss 155ml
- Price
- £23.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Palmer Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £12.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
76
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
33%
- Nature Spell27%
- Generic14%
- Nuxe8%
- HAWAIIAN Tropic7%
- EVELINE COSMETICS6%
- ST. MORIZ5%
Body Shimmer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Top Body Shimmer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body shimmer71K/yr
- shimmer body oil47K/yr
- body shimmer oil31K/yr
- palmers shimmer radiance body oil23K/yr
- body glow oil15K/yr
- body shimmer spray15K/yr
- body oil shimmer10K/yr
- shimmer body spray11K/yr
- nature spell golden shimmering oil5K/yr
- body glow shimmer8K/yr
What reviews say buyers love and hate about Body Shimmer
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Gives a lovely glow”
“Lovely fragrance”
“Great product, as expected”
“Really good on my skin”
“Very hydrating”
What buyers complain about
54% of reviews“this has no glow”
“Hmmmm too dark”
“Its not heavily scented which I don't mibd”
“I found it very greasy”
“the order i just received iv had to throw away as it was a thick paste instead of a light highlighter”
Body Shimmer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Shimmer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
