Body Shimmer
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $125K a year here, so Body Shimmer is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,481 Beauty niches · +16 vs the category median of 4763
- Market size
- £125K/yr287K searches / yr
- 90-day growth
- +210.7%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 76 sellers
Flapen Score
Body Shimmer against its category
The dotted line is the Beauty average. Past it, Body Shimmer is stronger. Inside it, weaker.
Market
The Body Shimmer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Shimmer 287K times last year and spent an estimated £125K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +210.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +210.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £125Ka year
- Peak month
- June3.5× the quietest month
- Top search term
- body shimmer71K searches a year
02 · Price
A sale here is worth £11.72.
Listings sell for £11.72 on average, from £4.33 to £24.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.72 that is £3K to £6K a year per listing.
- Average price
- £11.72under the $15 to $100 sweet spot
- Price range
- £4.33–£24.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #139 within Fragrances. It carries 1,462 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 3.5%
- Average rank
- #139in Fragrances
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,462per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Body Shimmer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Spell Dry Shimmering Oil for Body & Face Lightweight Vegan 100ml
- Price
- £6.80
- Rating
- 4.2/5
- Reviews
- 453
- Age
- 6y ago

Pelmer Cocoa Butter Formula Shimmer Radiance Body Oil 150ml Vitamin E Enriched 48-Hour Moisture.
- Price
- £13.33
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Eveline Cosmetic Brazilian Body Oil Shimmer with Gold Glitter/Particles
- Price
- £8.38
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 4y ago

St Moriz Advanced Glow Oil | Bronze Body Sheen for Instant Skin Radiance & Rich Hydration | Body Glow Enhancer | Shimmering Liquid Bronzer | Compliments Your Tan | Vegan | Cruelty Free | 100ml
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

Sol de Janeiro Glowmotions Glow Body Oil - Rio Sunset - 75mL
- Price
- £23.14
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago
Trending
estimated 90-day click momentum
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie
- Price
- £11.61
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago

NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami
- Price
- £12.42
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago

Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £12.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Q+A Vitamin C Shimmer Body Oil (150ml) Radiance Boosting Body Moisturiser with Hazelnut Oil & Light Reflecting Shimmer Hydrating Glow Oil for Sun Kissed Skin Orange Zest & Grapefruit Vegan
- Price
- £9.16
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 5mo ago

Palmer Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch date
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie
- Price
- £11.61
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago

NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami
- Price
- £12.42
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 2mo ago

Palmer Cocoa Butter Shimmer Radiance Body Oil 150ml & Body Gloss 155ml
- Price
- £23.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Palmer Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
- Price
- £12.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
76
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 94%
Open market
33%
- Nature Spell27%
- Generic14%
- Nuxe8%
- HAWAIIAN Tropic7%
- EVELINE COSMETICS6%
- ST. MORIZ5%
Demand
Body Shimmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Search terms
Top Body Shimmer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body shimmer71K/yr
- shimmer body oil47K/yr
- body shimmer oil31K/yr
- palmers shimmer radiance body oil23K/yr
- body glow oil15K/yr
- body shimmer spray15K/yr
- body oil shimmer10K/yr
- shimmer body spray11K/yr
- nature spell golden shimmering oil5K/yr
- body glow shimmer8K/yr
Reviews and returns
What reviews say buyers love and hate about Body Shimmer
We read the reviews and the return reasons for every product selling here.
“this has no glow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Shimmer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









