body shimmer
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+210.7%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,462.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.72avg listing price — sweet spot $15–$100
Price range
Okay£4.33–£24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£125K£125K/yr · 287K searches
According to Flapen's Amazon United Kingdom niche tracking, body shimmer is a £125K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
body shimmer market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £94K–£117K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 3.5%
- Avg brand age
- 38 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
76
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
33%
- Nature Spell27%
- Generic14%
- Nuxe8%
- HAWAIIAN Tropic7%
- EVELINE COSMETICS6%
- ST. MORIZ5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +210.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Top body shimmer search terms
- body shimmer71K/yr
- shimmer body oil47K/yr
- body shimmer oil31K/yr
- palmers shimmer radiance body oil23K/yr
- body glow oil15K/yr
- body shimmer spray15K/yr
- body oil shimmer10K/yr
- shimmer body spray11K/yr
- nature spell golden shimmering oil5K/yr
- body glow shimmer8K/yr
Top body shimmer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Spell Dry Shimmering Oil for Body & Face Lightweight Vegan 100ml
Nature Spell£6.804.2★453 rev
Pelmer Cocoa Butter Formula Shimmer Radiance Body Oil 150ml Vitamin E Enriched 48-Hour Moisture.
Generic£13.335.0★5 rev
Eveline Cosmetic Brazilian Body Oil Shimmer with Gold Glitter/Particles
EVELINE COSMETICS£8.384.4★432 rev
St Moriz Advanced Glow Oil | Bronze Body Sheen for Instant Skin Radiance & Rich Hydration | Body Glow Enhancer | Shimmering Liquid Bronzer | Compliments Your Tan | Vegan | Cruelty Free | 100ml
ST. MORIZ£9.254.3★20 rev
Sol de Janeiro Glowmotions Glow Body Oil - Rio Sunset - 75mL
Sol de Janeiro£23.144.6★851 rev
Newest
by launch date
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie
NYX PROFESSIONAL MAKEUP£11.61307 rev
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami
NYX PROFESSIONAL MAKEUP£12.42307 rev
Palmer Cocoa Butter Shimmer Radiance Body Oil 150ml & Body Gloss 155ml
Generic£23.210 rev
Palmer Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
Generic£13.361 rev
Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
Generic£12.443 rev
Trending
90-day click momentumNYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie
NYX PROFESSIONAL MAKEUP£11.614.0★
NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami
NYX PROFESSIONAL MAKEUP£12.424.0★
Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
Generic£12.445.0★
Q+A Vitamin C Shimmer Body Oil (150ml) Radiance Boosting Body Moisturiser with Hazelnut Oil & Light Reflecting Shimmer Hydrating Glow Oil for Sun Kissed Skin Orange Zest & Grapefruit Vegan
Q+A£9.164.4★
Palmer Cocoa Butter Formula Shimmer Radiance Body Gloss with Vitamin E 155ml
Generic£13.364.0★
What buyers say about body shimmer
What buyers praise and complain about, mined from review topics.What buyers love
“Gives a lovely glow”
“Lovely fragrance”
“Great product, as expected”
“Really good on my skin”
“Very hydrating”
“Good value for money”
“Feels good and does good”
“Absolutely beautiful oil”
“As described”
“I gave it a try as I do get quite dry skin”
What buyers complain about
“this has no glow”
“Hmmmm too dark”
“Its not heavily scented which I don't mibd”
“I found it very greasy”
“the order i just received iv had to throw away as it was a thick paste instead of a light highlighter”
“What surprised me most was how difficult it was to remove from my skin”
“This is no more than sticky glitter in a tube”
“not dry as stated on label”
“it was leaking”
“The texture is lighter than I expected”
Top return reasons
Common questions
- Is body shimmer profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 24 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +210.7%. Flapen's verdict: Worth a look (63/100).
- How competitive is the body shimmer niche?
- 16 brands and 76 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in body shimmer?
- Top complaints mined from reviews: Brightness/Shine/Glow, Color, Smell. The return rate is 0.1%.
- When does demand for body shimmer peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the body shimmer niche?
- Listings span £4.33–£24.45; the average listing price is £11.72 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.