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Blue Eyeshadow

Maybe

An estimated 0.4% of orders come back. But prices span $2.88–$10.79, mostly outside the sweet spot, so Blue Eyeshadow is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£52K/yr118K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
41%top-5 click share · 30 brands · 69 sellers

Flapen Score

Blue Eyeshadow against its category

The dotted line is the Beauty average. Past it, Blue Eyeshadow is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Eyeshadow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Eyeshadow 118K times last year and spent an estimated £52K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
9.5%
Market size, estimated
£52Ka year
Peak month
October2.1× the quietest month
Top search term
blue eyeshadow83K searches a year

02 · Price

A sale here is worth £4.67.

Listings sell for £4.67 on average, from £2.88 to £10.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.67 that is £467 to £1K a year per listing.

Average price
£4.67under the $15 to $100 sweet spot
Price range
£2.88–£10.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£467–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #223 within Make-up. It carries 2,788 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#223in Make-up
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,788per listing
Listings tracked
37

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blue Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

69

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

41%

Top 20: 84%

Open market

50%

  • Brand 112%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Blue Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Blue Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue eyeshadow83K/yr
  • blue eyeshadow palette23K/yr
  • blue eye shadow8K/yr
  • blue glitter eyeshadow5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Eyeshadow

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Color”
29%of negative reviews mention “Color”
0.4%of orders come back
“Colours not as expected”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Blue Eyeshadow questions

Answered from the same tracked data.