blue eyeshadow
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,788.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 118K searches
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Price range
Bad£2.88–£10.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue eyeshadow is a £52K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue eyeshadow market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £37K–£47K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 11.6%
- Avg brand age
- 36 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
69
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
41%
Top 20: 84%
Open market
50%
- FresFresi12%
- L'Oreal Paris9%
- ZDHSOY9%
- Barry M8%
- LOPHE6%
- Onperpoe6%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +5.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top blue eyeshadow search terms
- blue eyeshadow83K/yr
- blue eyeshadow palette23K/yr
- blue eye shadow8K/yr
- blue glitter eyeshadow5K/yr
Top blue eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royal Blue Glitter Eyeshadow Palette for Women - Highly Pigmented Long-lasting Waterproof Makeup with Shimmer & Matte Eyeshadow - Perfect for Highlighting Your Eyes
FresFresi£3.324.2★68 rev
Blue Eyeshadow Palette Glitter Eye shadow Makeup Navy Roya Blue Glitter Eyeshadow Shiny Sparkle Shimmer Waterproof Pallete Make Up
ZDHSOY£3.574.1★331 rev
Barry M Cosmetics Clickable Single Pastel Blue Matte Eyeshadow Palette Lustre - Pastel Blue
Barry M£2.894.3★1,124 rev
LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
LOPHE£2.993.8★323 rev
Blue Eyeshadow 6 Colours Eye Shadow Pallets for Women Highly Pigmented Green Light Navy Blue Eyeshadow Palette Glitter Eyeshadow
Onperpoe£3.513.8★87 rev
Newest
by launch date
Matte Light Blue Single Eyeshadow Highly Pigmented Ultra-Blendable & Long-Lasting Powder Eye Shadow Color for Everyday and Creative Makeup Looks (#17)
RubyTint£4.1036 rev
Blue Ocean Eyeshadow Palette 6 Color Eye Shadow with Brush Blendable Long Lasting Multi Finish Shades Compact Travel Friendly Design Glitter Matte Shimmer Makeup Palette (Blue Ocean)
Generic£3.5713 rev
Bili Biliard Eyeshadow Palette 9 Colors Blue Purple Eyeshadow -Cool Toned Makeup Palette Matte and Shimmer Finishes - Highly Pigmented Eye Makeup Long Lasting Waterproof Makeup Palette. (blue)
Bili Biliard£4.609 rev
BUTBU Eyeshadow Palette 9 Shades Blue Eyeshadow Palette High Pigment eyeshadow Set for Waterproof Long Lasting Shades with Shimmer & Matte Shadows Portable Travel eyeshadow-Palettes
BUTBU£3.34515 rev
LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
LOPHE£2.99323 rev
Trending
90-day click momentum
LOréal Paris - Color Riche LOmbre Pure - 505 French Riviera
L'Oréal Paris Make Up Designer£4.434.3★
Blue Ocean Eyeshadow Palette 6 Color Eye Shadow with Brush Blendable Long Lasting Multi Finish Shades Compact Travel Friendly Design Glitter Matte Shimmer Makeup Palette (Blue Ocean)
Generic£3.574.1★
Bili Biliard Eyeshadow Palette 9 Colors Blue Purple Eyeshadow -Cool Toned Makeup Palette Matte and Shimmer Finishes - Highly Pigmented Eye Makeup Long Lasting Waterproof Makeup Palette. (blue)
Bili Biliard£4.604.3★
Barry M Cosmetics Clickable Single Pastel Blue Matte Eyeshadow Palette Lustre - Pastel Blue
Barry M£2.894.3★
LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
LOPHE£2.993.8★
What buyers say about blue eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shade”
“Great value”
“Had no complaints”
“Easy application”
“Holds well too”
“Lovely soft statment”
“Exactly as described”
“the texture is great”
“Vibrant non fall shadows”
“Good coverage blends well nice range of colours”
What buyers complain about
“Colours not as expected”
“Very small”
“sticky label very hard to get off”
“Doesn't go on brushes correctly”
“Not worth the money”
“It was a bit dried up so difficult to apply for the first time I am hoping it will”
“now left with blue stains”
“Item you get is not the same as pictured”
“broke into pieces”
“Awful to put on”
Top return reasons
Common questions
- Is blue eyeshadow profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the blue eyeshadow niche?
- 30 brands and 69 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in blue eyeshadow?
- Top complaints mined from reviews: Color, Size-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for blue eyeshadow peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the blue eyeshadow niche?
- Listings span £2.88–£10.79; the average listing price is £4.67 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.