Blue Eyeshadow
Blue Eyeshadow shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Blue Eyeshadow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Eyeshadow is a £52K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.
Blue Eyeshadow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.4% over the last 90 days and 9.5% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 44% of demand, so 56% of the market is open.
56%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 37 products
Top Blue Eyeshadow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Royal Blue Glitter Eyeshadow Palette for Women - Highly Pigmented Long-lasting Waterproof Makeup with Shimmer & Matte Eyeshadow - Perfect for Highlighting Your Eyes
- Price
- £3.32
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago
Blue Eyeshadow Palette Glitter Eye shadow Makeup Navy Roya Blue Glitter Eyeshadow Shiny Sparkle Shimmer Waterproof Pallete Make Up
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 331
- Age
- 3y ago
Barry M Cosmetics Clickable Single Pastel Blue Matte Eyeshadow Palette Lustre - Pastel Blue
- Price
- £2.89
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 5y ago
LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
- Price
- £2.99
- Rating
- 3.8/5
- Reviews
- 323
- Age
- 1y ago
Blue Eyeshadow 6 Colours Eye Shadow Pallets for Women Highly Pigmented Green Light Navy Blue Eyeshadow Palette Glitter Eyeshadow
- Price
- £3.51
- Rating
- 3.8/5
- Reviews
- 87
- Age
- 1y ago
Trending
90-day click momentum
LOréal Paris - Color Riche LOmbre Pure - 505 French Riviera
- Price
- £4.43
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 10y ago
Blue Ocean Eyeshadow Palette 6 Color Eye Shadow with Brush Blendable Long Lasting Multi Finish Shades Compact Travel Friendly Design Glitter Matte Shimmer Makeup Palette (Blue Ocean)
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 11mo ago
Bili Biliard Eyeshadow Palette 9 Colors Blue Purple Eyeshadow -Cool Toned Makeup Palette Matte and Shimmer Finishes - Highly Pigmented Eye Makeup Long Lasting Waterproof Makeup Palette. (blue)
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago
Barry M Cosmetics Clickable Single Pastel Blue Matte Eyeshadow Palette Lustre - Pastel Blue
- Price
- £2.89
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 5y ago
LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
- Price
- £2.99
- Rating
- 3.8/5
- Reviews
- 323
- Age
- 1y ago
Newest
by launch date
Matte Light Blue Single Eyeshadow Highly Pigmented Ultra-Blendable & Long-Lasting Powder Eye Shadow Color for Everyday and Creative Makeup Looks (#17)
- Price
- £4.10
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago
Blue Ocean Eyeshadow Palette 6 Color Eye Shadow with Brush Blendable Long Lasting Multi Finish Shades Compact Travel Friendly Design Glitter Matte Shimmer Makeup Palette (Blue Ocean)
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 11mo ago
Bili Biliard Eyeshadow Palette 9 Colors Blue Purple Eyeshadow -Cool Toned Makeup Palette Matte and Shimmer Finishes - Highly Pigmented Eye Makeup Long Lasting Waterproof Makeup Palette. (blue)
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago
BUTBU Eyeshadow Palette 9 Shades Blue Eyeshadow Palette High Pigment eyeshadow Set for Waterproof Long Lasting Shades with Shimmer & Matte Shadows Portable Travel eyeshadow-Palettes
- Price
- £3.34
- Rating
- 4.2/5
- Reviews
- 515
- Age
- 1y ago
LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
- Price
- £2.99
- Rating
- 3.8/5
- Reviews
- 323
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 falling
Sellers
69
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
41%
Top 20: 84%
Open market
50%
- FresFresi12%
- L'Oreal Paris9%
- ZDHSOY9%
- Barry M8%
- LOPHE6%
- Onperpoe6%
Blue Eyeshadow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top Blue Eyeshadow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue eyeshadow83K/yr
- blue eyeshadow palette23K/yr
- blue eye shadow8K/yr
- blue glitter eyeshadow5K/yr
What reviews say buyers love and hate about Blue Eyeshadow
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Lovely shade”
“Great value”
“Had no complaints”
“Easy application”
“Holds well too”
What buyers complain about
74% of reviews“Colours not as expected”
“Very small”
“sticky label very hard to get off”
“Doesn't go on brushes correctly”
“Not worth the money”
Blue Eyeshadow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Eyeshadow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
