Blue Eyeshadow
MaybeAn estimated 0.4% of orders come back. But prices span $2.88–$10.79, mostly outside the sweet spot, so Blue Eyeshadow is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £52K/yr118K searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 41%top-5 click share · 30 brands · 69 sellers
Flapen Score
Blue Eyeshadow against its category
The dotted line is the Beauty average. Past it, Blue Eyeshadow is stronger. Inside it, weaker.
Market
The Blue Eyeshadow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Eyeshadow 118K times last year and spent an estimated £52K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £52Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- blue eyeshadow83K searches a year
02 · Price
A sale here is worth £4.67.
Listings sell for £4.67 on average, from £2.88 to £10.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.67 that is £467 to £1K a year per listing.
- Average price
- £4.67under the $15 to $100 sweet spot
- Price range
- £2.88–£10.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £467–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #223 within Make-up. It carries 2,788 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 11.6%
- Average rank
- #223in Make-up
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,788per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Blue Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Blue Glitter Eyeshadow Palette for Women - Highly Pigmented Long-lasting Waterproof Makeup with Shimmer & Matte Eyeshadow - Perfect for Highlighting Your Eyes
- Price
- £3.32
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Blue Eyeshadow Palette Glitter Eye shadow Makeup Navy Roya Blue Glitter Eyeshadow Shiny Sparkle Shimmer Waterproof Pallete Make Up
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 331
- Age
- 3y ago

Barry M Cosmetics Clickable Single Pastel Blue Matte Eyeshadow Palette Lustre - Pastel Blue
- Price
- £2.89
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 5y ago

LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
- Price
- £2.99
- Rating
- 3.8/5
- Reviews
- 323
- Age
- 1y ago

Blue Eyeshadow 6 Colours Eye Shadow Pallets for Women Highly Pigmented Green Light Navy Blue Eyeshadow Palette Glitter Eyeshadow
- Price
- £3.51
- Rating
- 3.8/5
- Reviews
- 87
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOréal Paris - Color Riche LOmbre Pure - 505 French Riviera
- Price
- £4.43
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 10y ago

Blue Ocean Eyeshadow Palette 6 Color Eye Shadow with Brush Blendable Long Lasting Multi Finish Shades Compact Travel Friendly Design Glitter Matte Shimmer Makeup Palette (Blue Ocean)
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 11mo ago

Bili Biliard Eyeshadow Palette 9 Colors Blue Purple Eyeshadow -Cool Toned Makeup Palette Matte and Shimmer Finishes - Highly Pigmented Eye Makeup Long Lasting Waterproof Makeup Palette. (blue)
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Barry M Cosmetics Clickable Single Pastel Blue Matte Eyeshadow Palette Lustre - Pastel Blue
- Price
- £2.89
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 5y ago

LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
- Price
- £2.99
- Rating
- 3.8/5
- Reviews
- 323
- Age
- 1y ago
Newest
by launch date
Matte Light Blue Single Eyeshadow Highly Pigmented Ultra-Blendable & Long-Lasting Powder Eye Shadow Color for Everyday and Creative Makeup Looks (#17)
- Price
- £4.10
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

Blue Ocean Eyeshadow Palette 6 Color Eye Shadow with Brush Blendable Long Lasting Multi Finish Shades Compact Travel Friendly Design Glitter Matte Shimmer Makeup Palette (Blue Ocean)
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 11mo ago

Bili Biliard Eyeshadow Palette 9 Colors Blue Purple Eyeshadow -Cool Toned Makeup Palette Matte and Shimmer Finishes - Highly Pigmented Eye Makeup Long Lasting Waterproof Makeup Palette. (blue)
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

BUTBU Eyeshadow Palette 9 Shades Blue Eyeshadow Palette High Pigment eyeshadow Set for Waterproof Long Lasting Shades with Shimmer & Matte Shadows Portable Travel eyeshadow-Palettes
- Price
- £3.34
- Rating
- 4.2/5
- Reviews
- 515
- Age
- 1y ago

LOPHE Single Shimmer Eyeshadow Pressed Fine Powder Eyeshadow Highly Pigmented Longwear Blendable Eye Make up for Day&Night Waterproof Comes with An Brush and A Small Mirror(Azure Blue)
- Price
- £2.99
- Rating
- 3.8/5
- Reviews
- 323
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
69
Est. top-5 brand share
44%
Top 20: 90%
Est. top-5 click share
41%
Top 20: 84%
Open market
50%
- FresFresi12%
- L'Oreal Paris9%
- ZDHSOY9%
- Barry M8%
- LOPHE6%
- Onperpoe6%
Demand
Blue Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Blue Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue eyeshadow83K/yr
- blue eyeshadow palette23K/yr
- blue eye shadow8K/yr
- blue glitter eyeshadow5K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Colours not as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









