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Birthday Hampers for Women

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -15.2% this quarter, so Birthday Hampers for Women is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£171K/yr474K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
23%top-5 click share · 53 brands · 88 sellers

Flapen Score

Birthday Hampers for Women against its category

The dotted line is the Beauty average. Past it, Birthday Hampers for Women is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Hampers for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birthday Hampers for Women 474K times last year and spent an estimated £171K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
1.7%
Market size, estimated
£171Ka year
Peak month
December3.1× the quietest month
Top search term
birthday hampers for women107K searches a year

02 · Price

A sale here is worth £20.70.

Listings sell for £20.70 on average, from £3.87 to £57.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £20.70 that is £0 to £2K a year per listing.

Average price
£20.70inside the $15 to $100 sweet spot
Price range
£3.87–£57.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #84 within Bath & Body. It carries 836 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
8.4%
Average rank
#84in Bath & Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
95

04 · Newcomers

14 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
14Amazon's first-year sales bar
Average brand age
28 months

Products

Top Birthday Hampers for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

88

Top-5 brand share

35%

Top 20: 80%

Top-5 click share

23%

Top 20: 57%

Open market

61%

  • Brand 111%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Birthday Hampers for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Birthday Hampers for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday hampers for women107K/yr
  • birthday hamper62K/yr
  • hampers for women76K/yr
  • 25th birthday gifts for her29K/yr
  • self care hamper25K/yr
  • letterbox gifts for her21K/yr
  • pamper box22K/yr
  • birthday box for women16K/yr
  • 22nd birthday gifts for her12K/yr
  • birthday hampers13K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Hampers for Women

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Gifting Purpose”
22%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Very small box”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Birthday Hampers for Women questions

Answered from the same tracked data.