Is ameliorate profitable to sell on Amazon United Kingdom?

The niche generates £281K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +53.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the ameliorate niche?

7 brands and 46 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in ameliorate?

Top complaints mined from reviews: Allergies, Suitability Dry Skin, Smell. The return rate is 0.2%.

When does demand for ameliorate peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the ameliorate niche?

Listings span £5.94–£33.30; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 10,129 reviews — the moat a new listing must climb.

ameliorate

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+53.6%

90-day search growth — must beat 0% to launch

Price range

Good£5.94–£33.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.21

avg listing price — sweet spot $15–$100

Market size

Good£281K

£281K/yr · 268K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,129.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ameliorate is a £281K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ameliorate market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £264K–£330K; units × avg price
Conversion rate: 7.9%
Avg BSR: #108
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 46 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

CeraVe61%
First Aid Beauty19%
Australian Bodycare10%
Q+A3%
Cetaphil3%
The INKEY List2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top ameliorate search terms

cerave sa smoothing cream58K/yr +72.7%11.0% conv.
keratosis pilaris treatment51K/yr +43.4%4.6% conv.
cerave smoothing cream19K/yr +68.2%11.4% conv.
keratosis pilaris20K/yr +53.4%3.6% conv.
kp bump eraser10K/yr +254.5%3.7% conv.
first aid beauty kp bump eraser body scrub11K/yr +160.9%5.0% conv.
kp bump eraser body scrub19K/yr -18.7%3.9% conv.
keratosis pilaris cream9K/yr +45.2%4.1% conv.
kp body scrub7K/yr +65.8%3.5% conv.
kp scrub6K/yr +84.1%4.1% conv.

All search terms

Top ameliorate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe SA Smoothing Cream Tube for Dry Rough and Bumpy Skin 177ml

CeraVe£8.934.5★31,306 rev

CeraVe SA Smoothing Cream Pot for Dry Rough and Bumpy Skin 340g

CeraVe£13.624.5★31,306 rev

CeraVe SA Urea Smoothing Moisturising Cream for Dry Rough and Uneven Skin with Urea Salicylic Acid Hyaluronic and 3 Essential Ceramides 2 x 340 g

CeraVe£33.304.5★31,306 rev

First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin 56.7g

First Aid Beauty£8.264.0★13,233 rev

CeraVe SA Smoothing Cleanser for Dry Rough and Bumpy Skin 236ml

CeraVe£8.874.6★17,631 rev

Newest

by launch date

First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 2 oz

First Aid Beauty£10.20150 rev

3mo ago

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 8 oz

First Aid Beauty£21.72150 rev

3mo ago

Keratosis Pilaris Body Scrub Treatment Chemical (AHA/BHA) + Physical Exfoliant for Strawberry Legs KP & Ingrown Hair with Salicylic Acid Glycolic Acid Apricot Seed & Allantoin

Australian Bodycare£11.31265 rev

9mo ago

Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Treatment with Salicylic Acid Niacinamide & Zinc

Australian Bodycare£15.66481 rev

11mo ago

Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Keratosis Pilaris Treatment with Salicylic Acid Niacinamide & Zinc

Australian Bodycare£10.50481 rev

11mo ago

What buyers say about ameliorate

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Excellent moisturiser”

Quality-Overall9%

“Excellent product”

Soft Feel9%

“my skin is very soft”

Suitability Combination Skin8%

“This is good for your skin”

Value For Money7%

“Worth the price”

Suitability Dry Skin7%

“Great for dry skin”

Smell5%

“Fragrance free”

Cleansing4%

“does clean your skin”

Allergies4%

“I had no issue with irritation”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Allergies13%

“this caused irritation”

Suitability Dry Skin7%

“I have very dry skin”

Smell6%

“it does have a slight smell to it which I didnt like”

Value For Money6%

“Waste of money”

Functionality-Overall5%

“its not worked very well”

Moist/Dry4%

“Not moisturising at all”

Size-Overall4%

“the particles are small”

Symptom Reduction3%

“No noticeable improvement”

Skin Health3%

“Burns your skin”

Adhesion/Stickiness3%

“So face left feeling a little sticky”

Top return reasons

Product Condition26%

Size-Overall8%

Functionality-Overall8%

Value For Money7%

Smell6%

Suitability Combination Skin6%

Moist/Dry6%

Quality-Overall5%