Ameliorate
Ameliorate shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Ameliorate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ameliorate is a £281K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Ameliorate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +53.6% over the last 90 days and 7.9% of searches end in a purchase.
£281K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Ameliorate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe SA Smoothing Cream Tube for Dry Rough and Bumpy Skin 177ml
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 6y ago
CeraVe SA Smoothing Cream Pot for Dry Rough and Bumpy Skin 340g
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 6y ago
CeraVe SA Urea Smoothing Moisturising Cream for Dry Rough and Uneven Skin with Urea Salicylic Acid Hyaluronic and 3 Essential Ceramides 2 x 340 g
- Price
- £33.30
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 5y ago
First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin 56.7g
- Price
- £8.26
- Rating
- 4.0/5
- Reviews
- 13,233
- Age
- 3y ago
CeraVe SA Smoothing Cleanser for Dry Rough and Bumpy Skin 236ml
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 17,631
- Age
- 6y ago
Trending
90-day click momentum
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 8 oz
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago
First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 2 oz
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago
First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin Strawberry Scent 226g
- Price
- £17.46
- Rating
- 4.4/5
- Reviews
- 3,072
- Age
- 2y ago
CeraVe SA Urea Smoothing Moisturising Cream for Dry Rough and Uneven Skin with Urea Salicylic Acid Hyaluronic and 3 Essential Ceramides 2 x 340 g
- Price
- £33.30
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 5y ago
Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Keratosis Pilaris Treatment with Salicylic Acid Niacinamide & Zinc
- Price
- £10.50
- Rating
- 4.0/5
- Reviews
- 481
- Age
- 11mo ago
Newest
by launch dateFirst Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 2 oz
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 8 oz
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago
Keratosis Pilaris Body Scrub Treatment Chemical (AHA/BHA) + Physical Exfoliant for Strawberry Legs KP & Ingrown Hair with Salicylic Acid Glycolic Acid Apricot Seed & Allantoin
- Price
- £11.31
- Rating
- 4.2/5
- Reviews
- 265
- Age
- 9mo ago
Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Treatment with Salicylic Acid Niacinamide & Zinc
- Price
- £15.66
- Rating
- 4.0/5
- Reviews
- 481
- Age
- 11mo ago
Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Keratosis Pilaris Treatment with Salicylic Acid Niacinamide & Zinc
- Price
- £10.50
- Rating
- 4.0/5
- Reviews
- 481
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
46
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- CeraVe61%
- First Aid Beauty19%
- Australian Bodycare10%
- Q+A3%
- Cetaphil3%
- The INKEY List2%
- Open — no brand owns it (1 brand, 1%)
Ameliorate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top Ameliorate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cerave sa smoothing cream58K/yr
- keratosis pilaris treatment51K/yr
- cerave smoothing cream19K/yr
- keratosis pilaris20K/yr
- kp bump eraser10K/yr
- first aid beauty kp bump eraser body scrub11K/yr
- kp bump eraser body scrub19K/yr
- keratosis pilaris cream9K/yr
- kp body scrub7K/yr
- kp scrub6K/yr
What reviews say buyers love and hate about Ameliorate
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Excellent moisturiser”
“Excellent product”
“my skin is very soft”
“This is good for your skin”
“Worth the price”
What buyers complain about
55% of reviews“this caused irritation”
“I have very dry skin”
“it does have a slight smell to it which I didnt like”
“Waste of money”
“its not worked very well”
Ameliorate return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ameliorate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
