Ameliorate
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 96% of clicks, so Ameliorate is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £281K/yr268K searches / yr
- 90-day growth
- +53.6%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 46 sellers
Flapen Score
Ameliorate against its category
The dotted line is the Beauty average. Past it, Ameliorate is stronger. Inside it, weaker.
Market
The Ameliorate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ameliorate 268K times last year and spent an estimated £281K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- +53.6%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £281Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- cerave sa smoothing cream58K searches a year
02 · Price
A sale here is worth £13.21.
Listings sell for £13.21 on average, from £5.94 to £33.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.21 that is £13K to £17K a year per listing.
- Average price
- £13.21under the $15 to $100 sweet spot
- Price range
- £5.94–£33.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #108 within Body. It carries 10,129 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 7.7%
- Average rank
- #108in Body
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,129per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Ameliorate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe SA Smoothing Cream Tube for Dry Rough and Bumpy Skin 177ml
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 6y ago

CeraVe SA Smoothing Cream Pot for Dry Rough and Bumpy Skin 340g
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 6y ago

CeraVe SA Urea Smoothing Moisturising Cream for Dry Rough and Uneven Skin with Urea Salicylic Acid Hyaluronic and 3 Essential Ceramides 2 x 340 g
- Price
- £33.30
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 5y ago

First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin 56.7g
- Price
- £8.26
- Rating
- 4.0/5
- Reviews
- 13,233
- Age
- 3y ago

CeraVe SA Smoothing Cleanser for Dry Rough and Bumpy Skin 236ml
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 17,631
- Age
- 6y ago
Trending
estimated 90-day click momentum
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 8 oz
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago

First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 2 oz
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago

First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin Strawberry Scent 226g
- Price
- £17.46
- Rating
- 4.4/5
- Reviews
- 3,072
- Age
- 2y ago

CeraVe SA Urea Smoothing Moisturising Cream for Dry Rough and Uneven Skin with Urea Salicylic Acid Hyaluronic and 3 Essential Ceramides 2 x 340 g
- Price
- £33.30
- Rating
- 4.5/5
- Reviews
- 31,306
- Age
- 5y ago

Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Keratosis Pilaris Treatment with Salicylic Acid Niacinamide & Zinc
- Price
- £10.50
- Rating
- 4.0/5
- Reviews
- 481
- Age
- 11mo ago
Newest
by launch date
First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 2 oz
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliator with Glycolic and Lactic acids Helps Reduce Chicken Bumps Safe for Sensitive Skin 8 oz
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3mo ago

Keratosis Pilaris Body Scrub Treatment Chemical (AHA/BHA) + Physical Exfoliant for Strawberry Legs KP & Ingrown Hair with Salicylic Acid Glycolic Acid Apricot Seed & Allantoin
- Price
- £11.31
- Rating
- 4.2/5
- Reviews
- 265
- Age
- 9mo ago

Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Treatment with Salicylic Acid Niacinamide & Zinc
- Price
- £15.66
- Rating
- 4.0/5
- Reviews
- 481
- Age
- 11mo ago

Keratosis Pilaris Body Lotion Smooths Bumpy Skin Chicken Skin & Strawberry Legs Keratosis Pilaris Treatment with Salicylic Acid Niacinamide & Zinc
- Price
- £10.50
- Rating
- 4.0/5
- Reviews
- 481
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
46
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
1%
- CeraVe61%
- First Aid Beauty19%
- Australian Bodycare10%
- Q+A3%
- Cetaphil3%
- The INKEY List2%
- Open — no brand owns it (1 brand, 1%)
Demand
Ameliorate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Ameliorate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerave sa smoothing cream58K/yr
- keratosis pilaris treatment51K/yr
- cerave smoothing cream19K/yr
- keratosis pilaris20K/yr
- kp bump eraser10K/yr
- first aid beauty kp bump eraser body scrub11K/yr
- kp bump eraser body scrub19K/yr
- keratosis pilaris cream9K/yr
- kp body scrub7K/yr
- kp scrub6K/yr
Reviews and returns
What reviews say buyers love and hate about Ameliorate
We read the reviews and the return reasons for every product selling here.
“this caused irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ameliorate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









