aloe vera gel
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.93–$16.16) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.1M searches
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Review moat
Bad11,986.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad£2.93–£16.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aloe vera gel is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
aloe vera gel market data
- Units sold / yr
- 125K–150K
- avg 12,500–15,000/product
- Revenue / yr
- £986K–£1.2M
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 9.1%
- Avg brand age
- 68 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
58
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- Aloe Pura64%
- Hydra Naturals13%
- BS Organic Farm5%
- PraNaturals5%
- Seven Minerals5%
- freshskin beauty ltd3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×
Top aloe vera gel search terms
- aloe vera gel684K/yr
- aloe vera161K/yr
- pure aloe vera gel66K/yr
- 100% aloe vera gel37K/yr
- aloe vera gel 100 pure29K/yr
- organic aloe vera gel31K/yr
- pure aloe vera14K/yr
- aloe vera gel for face16K/yr
- aloe vera gel organic11K/yr
- aloe gel11K/yr
Top aloe vera gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
Aloe Pura£2.934.5★17,484 rev
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
Aloe Pura£4.614.6★1,852 rev
Organic Aloe Vera Gel for Face Hair & Body 100% Pure ingredients | Moisturiser | Rich in Vitamins | for All Skin Types | great After Sun lotion cream | Vegan | Made in UK.
BS Organic Farm£12.934.6★1,251 rev
PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins bug bites and minor burns Ideal for all skin types Cruelty-free & Vegan
PraNaturals£6.874.6★17,814 rev
Seven Minerals Organic Aloe Vera Gel with 100% Pure Aloe from Freshly Cut Aloe - NO ACRYLATES & CROSSPOLYMERS so it absorbs rapidly with No sticky residue - Big 355 ml / 12 fl oz
Seven Minerals£16.164.3★75,916 rev
Newest
by launch date
Hydra Naturals 100% Pure Organic Aloe Vera Gel 500ml Made from Freshly Cut Aloe for Face Body Hair Sunburn After Sun Scars Hydrating Cooling Refreshing Vegan Cruelty-Free
Hydra Naturals£7.411,467 rev
Natures Moisture Aloe Vera Gel Cruelty Free and Vegan - Cooling Soothing Refreshing and Moisturising for All Types Skin & Hair 500g
Hydra Naturals£7.08937 rev
Natures Moisture Aloe Vera Gel Cruelty Free and Vegan - Cooling Soothing Refreshing and Moisturising for All Types Skin & Hair 1Kg
Hydra Naturals£8.281,187 rev
Organic Aloe Vera Gel for Face Hair & Body 100% Pure ingredients | Moisturiser | Rich in Vitamins | for All Skin Types | great After Sun lotion cream | Vegan | Made in UK.
BS Organic Farm£12.931,251 rev
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
Aloe Pura£4.611,852 rev
Trending
90-day click momentum
Freshskin Beauty LTD | 500g Aloe Vera Gel - 99% Naturally Bio-Active Aloe Vera - Cooling Soothing & Moisturising for All Skin Types - Non-Sticky Fast Absorbing Formula Cruelty-Free & Vegan
freshskin beauty ltd£6.894.5★
Calypso Aftersun Aloe Vera Gel 500ML
Calypso£5.774.6★
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
Aloe Pura£4.614.6★
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
Aloe Pura£2.934.5★
PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins bug bites and minor burns Ideal for all skin types Cruelty-free & Vegan
PraNaturals£6.874.6★
What buyers say about aloe vera gel
What buyers praise and complain about, mined from review topics.What buyers love
“Best Quality”
“Good price”
“Excellent moisturiser”
“Great for my skin”
“it has a nice cool effect without irritation”
“Perfect for calming my skin after sun exposure or just adding some extra moisture”
“Easy to use”
“Easily absorbed”
“It feels soothing”
“Does what it says”
What buyers complain about
“Irritation”
“Horrible smell”
“not accurate description”
“it burned my skin badly”
“Not hydration at all”
“very expensive”
“poor quality bottle”
“has other chemicals mixed in”
“Horrible dried my bloody skin out”
“Bottle pump is broken”
Top return reasons
Common questions
- Is aloe vera gel profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 10 tracked products. 90-day search growth is +50.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the aloe vera gel niche?
- 7 brands and 58 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in aloe vera gel?
- Top complaints mined from reviews: Allergies, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for aloe vera gel peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the aloe vera gel niche?
- Listings span £2.93–£16.16; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 11,986 reviews — the moat a new listing must climb.