Aloe Vera Gel
MaybeAn estimated 0.1% of orders come back. But prices span $2.93–$16.16, mostly outside the sweet spot, so Aloe Vera Gel is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £1.2M/yr1.1M searches / yr
- 90-day growth
- +50.9%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 58 sellers
Flapen Score
Aloe Vera Gel against its category
The dotted line is the Beauty average. Past it, Aloe Vera Gel is stronger. Inside it, weaker.
Market
The Aloe Vera Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aloe Vera Gel 1.1M times last year and spent an estimated £1.2M. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +50.9%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £1.2Ma year
- Peak month
- May1.9× the quietest month
- Top search term
- aloe vera gel684K searches a year
02 · Price
A sale here is worth £7.89.
Listings sell for £7.89 on average, from £2.93 to £16.16. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At £7.89 that is £99K to £118K a year per listing.
- Average price
- £7.89under the $15 to $100 sweet spot
- Price range
- £2.93–£16.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £99K–£118K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #13 within Body. It carries 11,986 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 9.1%
- Average rank
- #13in Body
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,986per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Aloe Vera Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago

Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 6y ago

Organic Aloe Vera Gel for Face Hair & Body 100% Pure ingredients | Moisturiser | Rich in Vitamins | for All Skin Types | great After Sun lotion cream | Vegan | Made in UK.
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 1,251
- Age
- 5y ago

PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins bug bites and minor burns Ideal for all skin types Cruelty-free & Vegan
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 17,814
- Age
- 8y ago

Seven Minerals Organic Aloe Vera Gel with 100% Pure Aloe from Freshly Cut Aloe - NO ACRYLATES & CROSSPOLYMERS so it absorbs rapidly with No sticky residue - Big 355 ml / 12 fl oz
- Price
- £16.16
- Rating
- 4.3/5
- Reviews
- 75,916
- Age
- 10y ago
Trending
estimated 90-day click momentum
Freshskin Beauty LTD | 500g Aloe Vera Gel - 99% Naturally Bio-Active Aloe Vera - Cooling Soothing & Moisturising for All Skin Types - Non-Sticky Fast Absorbing Formula Cruelty-Free & Vegan
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 1,220
- Age
- 8y ago

Calypso Aftersun Aloe Vera Gel 500ML
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 7y ago

Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 6y ago

Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago

PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins bug bites and minor burns Ideal for all skin types Cruelty-free & Vegan
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 17,814
- Age
- 8y ago
Newest
by launch date
Hydra Naturals 100% Pure Organic Aloe Vera Gel 500ml Made from Freshly Cut Aloe for Face Body Hair Sunburn After Sun Scars Hydrating Cooling Refreshing Vegan Cruelty-Free
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 4y ago

Natures Moisture Aloe Vera Gel Cruelty Free and Vegan - Cooling Soothing Refreshing and Moisturising for All Types Skin & Hair 500g
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 4y ago

Natures Moisture Aloe Vera Gel Cruelty Free and Vegan - Cooling Soothing Refreshing and Moisturising for All Types Skin & Hair 1Kg
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 1,187
- Age
- 4y ago

Organic Aloe Vera Gel for Face Hair & Body 100% Pure ingredients | Moisturiser | Rich in Vitamins | for All Skin Types | great After Sun lotion cream | Vegan | Made in UK.
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 1,251
- Age
- 5y ago

Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
58
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
3%
- Aloe Pura64%
- Hydra Naturals13%
- BS Organic Farm5%
- PraNaturals5%
- Seven Minerals5%
- freshskin beauty ltd3%
- Open — no brand owns it (1 brand, 3%)
Demand
Aloe Vera Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Aloe Vera Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aloe vera gel684K/yr
- aloe vera161K/yr
- pure aloe vera gel66K/yr
- 100% aloe vera gel37K/yr
- aloe vera gel 100 pure29K/yr
- organic aloe vera gel31K/yr
- pure aloe vera14K/yr
- aloe vera gel for face16K/yr
- aloe vera gel organic11K/yr
- aloe gel11K/yr
Reviews and returns
What reviews say buyers love and hate about Aloe Vera Gel
We read the reviews and the return reasons for every product selling here.
“Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aloe Vera Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









