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Aloe Vera Gel

Maybe

An estimated 0.1% of orders come back. But prices span $2.93–$16.16, mostly outside the sweet spot, so Aloe Vera Gel is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£1.2M/yr1.1M searches / yr
90-day growth
+50.9%search demand this quarter
Competition
80%top-5 click share · 7 brands · 58 sellers

Flapen Score

Aloe Vera Gel against its category

The dotted line is the Beauty average. Past it, Aloe Vera Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aloe Vera Gel 1.1M times last year and spent an estimated £1.2M. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+50.9%
Conversion, latest week
13.2%
Market size, estimated
£1.2Ma year
Peak month
May1.9× the quietest month
Top search term
aloe vera gel684K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.93 to £16.16. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At £7.89 that is £99K to £118K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.93–£16.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
12,500–15,000
Revenue per listing a year
£99K–£118K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #13 within Body. It carries 11,986 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
9.1%
Average rank
#13in Body
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,986per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Aloe Vera Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£177K£353K£530K£707K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

58

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

3%

  • Aloe Pura64%
  • Hydra Naturals13%
  • BS Organic Farm5%
  • PraNaturals5%
  • Seven Minerals5%
  • freshskin beauty ltd3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Aloe Vera Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Aloe Vera Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aloe vera gel684K/yr
  • aloe vera161K/yr
  • pure aloe vera gel66K/yr
  • 100% aloe vera gel37K/yr
  • aloe vera gel 100 pure29K/yr
  • organic aloe vera gel31K/yr
  • pure aloe vera14K/yr
  • aloe vera gel for face16K/yr
  • aloe vera gel organic11K/yr
  • aloe gel11K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Gel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritation”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aloe Vera Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data