Aloe Vera Gel
Aloe Vera Gel shows low returns (0.1%), but prices mostly outside the sweet spot ($2.93–$16.16) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Aloe Vera Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aloe Vera Gel is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Aloe Vera Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +50.9% over the last 90 days and 13.2% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Aloe Vera Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 6y ago
Organic Aloe Vera Gel for Face Hair & Body 100% Pure ingredients | Moisturiser | Rich in Vitamins | for All Skin Types | great After Sun lotion cream | Vegan | Made in UK.
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 1,251
- Age
- 5y ago
PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins bug bites and minor burns Ideal for all skin types Cruelty-free & Vegan
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 17,814
- Age
- 8y ago
Seven Minerals Organic Aloe Vera Gel with 100% Pure Aloe from Freshly Cut Aloe - NO ACRYLATES & CROSSPOLYMERS so it absorbs rapidly with No sticky residue - Big 355 ml / 12 fl oz
- Price
- £16.16
- Rating
- 4.3/5
- Reviews
- 75,916
- Age
- 10y ago
Trending
90-day click momentum
Freshskin Beauty LTD | 500g Aloe Vera Gel - 99% Naturally Bio-Active Aloe Vera - Cooling Soothing & Moisturising for All Skin Types - Non-Sticky Fast Absorbing Formula Cruelty-Free & Vegan
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 1,220
- Age
- 8y ago
Calypso Aftersun Aloe Vera Gel 500ML
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 7y ago
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 6y ago
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago
PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins bug bites and minor burns Ideal for all skin types Cruelty-free & Vegan
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 17,814
- Age
- 8y ago
Newest
by launch date
Hydra Naturals 100% Pure Organic Aloe Vera Gel 500ml Made from Freshly Cut Aloe for Face Body Hair Sunburn After Sun Scars Hydrating Cooling Refreshing Vegan Cruelty-Free
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 4y ago
Natures Moisture Aloe Vera Gel Cruelty Free and Vegan - Cooling Soothing Refreshing and Moisturising for All Types Skin & Hair 500g
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 4y ago
Natures Moisture Aloe Vera Gel Cruelty Free and Vegan - Cooling Soothing Refreshing and Moisturising for All Types Skin & Hair 1Kg
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 1,187
- Age
- 4y ago
Organic Aloe Vera Gel for Face Hair & Body 100% Pure ingredients | Moisturiser | Rich in Vitamins | for All Skin Types | great After Sun lotion cream | Vegan | Made in UK.
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 1,251
- Age
- 5y ago
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben and SLS Free Cooling Soothing 200 ml (Pack of 1)
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
58
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- Aloe Pura64%
- Hydra Naturals13%
- BS Organic Farm5%
- PraNaturals5%
- Seven Minerals5%
- freshskin beauty ltd3%
- Open — no brand owns it (1 brand, 3%)
Aloe Vera Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×
Top Aloe Vera Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aloe vera gel684K/yr
- aloe vera161K/yr
- pure aloe vera gel66K/yr
- 100% aloe vera gel37K/yr
- aloe vera gel 100 pure29K/yr
- organic aloe vera gel31K/yr
- pure aloe vera14K/yr
- aloe vera gel for face16K/yr
- aloe vera gel organic11K/yr
- aloe gel11K/yr
What reviews say buyers love and hate about Aloe Vera Gel
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Best Quality”
“Good price”
“Excellent moisturiser”
“Great for my skin”
“it has a nice cool effect without irritation”
What buyers complain about
65% of reviews“Irritation”
“Horrible smell”
“not accurate description”
“it burned my skin badly”
“Not hydration at all”
Aloe Vera Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aloe Vera Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
