Is aloe vera after sun profitable to sell on Amazon United Kingdom?

The niche generates £161K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +415.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the aloe vera after sun niche?

12 brands and 149 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in aloe vera after sun?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.

When does demand for aloe vera after sun peak?

Demand peaks in Feb–Mar; the busiest month runs 2.4× the quietest.

What does it cost to enter the aloe vera after sun niche?

Listings span £2.66–£36.82; the average listing price is £7.70 (sweet spot $15–$100). The average incumbent carries 4,972 reviews — the moat a new listing must climb.

aloe vera after sun

Worth a look

Shows demand growing +415.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+415.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.66–£36.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£161K

£161K/yr · 153K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,971.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.70

avg listing price — sweet spot $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, aloe vera after sun is a £161K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

aloe vera after sun market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £116K–£154K; units × avg price
Conversion rate: 13.7%
Avg BSR: #106
Page quality: 0%
Prime: 89%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

149

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

Calypso34%
Aloe Pura18%
Banana Boat14%
Nivea Sun9%
PraNaturals5%
HAWAIIAN Tropic5%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +415.0% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Open Trend

Top aloe vera after sun search terms

aloe vera after sun57K/yr +793.6%13.3% conv.
banana boat aloe vera gel33K/yr +285.5%3.2% conv.
after sun aloe vera8K/yr +140.6%14.5% conv.
aloe vera gel after sun11K/yr +159.3%10.8% conv.
after sun aloe vera gel7K/yr +727.6%10.7% conv.
banana boat after sun6K/yr +864.5%2.7% conv.
after sun gel6K/yr +674.9%7.6% conv.
aloe vera after sun gel5K/yr +417.2%11.5% conv.
aloe vera gel banana boat5K/yr +270.9%3.7% conv.
aftersun aloe vera gel5K/yr +338.6%15.0% conv.

All search terms

Top aloe vera after sun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calypso Aftersun Aloe Vera Gel 500ML

Calypso£5.774.6★733 rev

Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml

Aloe Pura£2.934.5★17,484 rev

Calypso Aftersun Aloe Vera Gel 250ml

Calypso£3.994.6★1,303 rev

NIVEA SUN After Sun Moisturising Soothing Lotion (400 ml) Cooling Moisturiser with Aloe Vera Naturally Soothing After Sun Care with 24-Hour Effectiveness

Nivea Sun£4.404.6★8,529 rev

Banana Boat Aloe Gel 230 ml

Banana Boat£5.294.6★4,122 rev

Newest

by launch date

2Pcs 99% Pure Aloe Vera Gel for Skin Care Soothes Sunburn Itchy & Damaged Skin. Enriched with Vitamin E for Hydration & Healing. Perfect for Daily Skincare & Post-Sun Relief

LOOOKSHE£5.2039 rev

10mo ago

Banana Boat Aloe Vera Gel After Sun Moisturises and softens skin Soothing Fast Absorbing With Aloe Vera and Vitamin E 400 ml

Banana Boat£4.9510 rev

2y ago

Malibu Sun Ice Blue After Sun Gel Cooling & Soothing Moisturising Gel for Sun-Soaked Skin Refreshing Hydrating After Sun Care 400ml

Malibu£4.58426 rev

2y ago

Calypso Aftersun Aloe Vera Gel 500ML

Calypso£5.77733 rev

7y ago

PraNaturals Pure Aloe Vera Gel 200ml Soothing & Hydrating Rich in vitamins for bug bites and minor burns For all skin types Cruelty-free & Vegan (Pack of 2)

PraNaturals£12.1517,814 rev

7y ago

What buyers say about aloe vera after sun

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good brand alcohol free”

Value For Money13%

“Worth the money”

Smell12%

“Very subtle fragrance”

Moist/Dry10%

“dries well”

Suitability Dry Skin6%

“works wonders on my itchy dry skin”

Soft Feel5%

“It is very soft”

Suitability Combination Skin5%

“soothes your skin”

Advertised Vs Actual Product4%

“Does what it says”

Ease Of Use4%

“Very easy to use”

Absorbency3%

“Absorbs well”

What buyers complain about

Allergies13%

“Irritation”

Smell10%

“Awful smell”

Moist/Dry9%

“Not hydration at all”

Ingredients-Overall5%

“Too many harsh ingredients”

Suitability Dry Skin5%

“it feels like it's done nothing to moisturise my skin”

Skin Health5%

“My skin is burning still after washing my face several times”

Leak-Proof4%

“this time the product arrived leaking”

Quality-Overall3%

“Very poor quality”

Ease Of Use3%

“Unfortunately, I am in the group of people who couldn't use it”

Value For Money3%

“wasn't really value for money”

Top return reasons

Size-Overall22%

Leak-Proof20%

Ingredients-Overall19%

Advertised Vs Actual Product15%

Defective Material/Parts4%

Compatibility-Overall4%

Alcohol Content4%

Quality-Overall4%

Functionality-Overall4%

Gap/Hole2%

Common questions

Is aloe vera after sun profitable to sell on Amazon United Kingdom?: The niche generates £161K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +415.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the aloe vera after sun niche?: 12 brands and 149 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in aloe vera after sun?: Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.
When does demand for aloe vera after sun peak?: Demand peaks in Feb–Mar; the busiest month runs 2.4× the quietest.
What does it cost to enter the aloe vera after sun niche?: Listings span £2.66–£36.82; the average listing price is £7.70 (sweet spot $15–$100). The average incumbent carries 4,972 reviews — the moat a new listing must climb.