Aftersun
MaybeSearch demand grew +295.9% this quarter. But prices span $2.89–$5.47, mostly outside the sweet spot, so Aftersun is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £525K/yr656K searches / yr
- 90-day growth
- +295.9%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 146 sellers
Flapen Score
Aftersun against its category
The dotted line is the Beauty average. Past it, Aftersun is stronger. Inside it, weaker.
Market
The Aftersun market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aftersun 656K times last year and spent an estimated £525K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +295.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.
- Searches, last 12 months
- 656K
- Growth, 90 days vs prior 90
- +295.9%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £525Ka year
- Peak month
- May7.4× the quietest month
- Top search term
- after sun296K searches a year
02 · Price
A sale here is worth £4.24.
Listings sell for £4.24 on average, from £2.89 to £5.47. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £4.24 that is £34K to £42K a year per listing.
- Average price
- £4.24under the $15 to $100 sweet spot
- Price range
- £2.89–£5.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £34K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Body. It carries 5,077 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Body
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,077per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Aftersun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA SUN After Sun Moisturising Soothing Lotion (400 ml) Cooling Moisturiser with Aloe Vera Naturally Soothing After Sun Care with 24-Hour Effectiveness
- Price
- £4.40
- Rating
- 4.6/5
- Reviews
- 8,529
- Age
- 17y ago

NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 2,675
- Age
- 14y ago

NIVEA SUN After Sun Moisturising Soothing Lotion (200ml) Cooling NIVEA After Sun Naturally Soothing Lotion with 24 Hour Effectiveness Aftersun Aloe Vera
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 3,327
- Age
- 19y ago

Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 10,546
- Age
- 8y ago

Piz Buin After Sun Tan Intensifying Moisturising Lotion (200ml) Nourishing Aftersun Cream with Vitamin E and Shea Butter Ideal to Soothe Sensitive Skin with Tanimel Tan Intensifying Plant Extract
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 9,363
- Age
- 17y ago
Trending
estimated 90-day click momentum
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago

Malibu Sun After Sun Tan Extending Lotion Original 100ml
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,343
- Age
- 9y ago

Calypso Aftersun Aloe Vera Gel 250ml
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 15y ago

Garnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago

NIVEA SUN After Sun Moisturising Soothing Lotion (200ml) Cooling NIVEA After Sun Naturally Soothing Lotion with 24 Hour Effectiveness Aftersun Aloe Vera
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 3,327
- Age
- 19y ago
Newest
by launch date
Garnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago

Hawaiian Tropic Enriching After Sun Body Butter - 250 ml 12-Hour Moisturisation With Shea Butter Coconut scent Vegan
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 1,945
- Age
- 3y ago

Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 10,546
- Age
- 8y ago

Malibu Sun After Sun Tan Extending Lotion Original 100ml
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,343
- Age
- 9y ago

NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 2,675
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
146
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
8%
- Nivea Sun31%
- NIVEA22%
- HAWAIIAN Tropic15%
- Piz Buin9%
- Garnier9%
- Calypso6%
- Open — no brand owns it (3 brands, 8%)
Demand
Aftersun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×
Search terms
Top Aftersun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- after sun296K/yr
- aftersun123K/yr
- aftersun lotion60K/yr
- after sun lotion95K/yr
- nivea after sun28K/yr
- ambre solaire after sun12K/yr
- garnier after sun9K/yr
- nivea aftersun8K/yr
- after sun cream7K/yr
- after sun care6K/yr
Reviews and returns
What reviews say buyers love and hate about Aftersun
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aftersun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









