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Aftersun

Maybe

Search demand grew +295.9% this quarter. But prices span $2.89–$5.47, mostly outside the sweet spot, so Aftersun is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£525K/yr656K searches / yr
90-day growth
+295.9%search demand this quarter
Competition
71%top-5 click share · 9 brands · 146 sellers

Flapen Score

Aftersun against its category

The dotted line is the Beauty average. Past it, Aftersun is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aftersun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aftersun 656K times last year and spent an estimated £525K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +295.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months
656K
Growth, 90 days vs prior 90
+295.9%
Conversion, latest week
18.9%
Market size, estimated
£525Ka year
Peak month
May7.4× the quietest month
Top search term
after sun296K searches a year

02 · Price

A sale here is worth £4.24.

Listings sell for £4.24 on average, from £2.89 to £5.47. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £4.24 that is £34K to £42K a year per listing.

Average price
£4.24under the $15 to $100 sweet spot
Price range
£2.89–£5.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£34K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Body. It carries 5,077 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,077per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Aftersun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

146

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Brand 131%
  • Brand 222%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (3 brands, 8%)

Demand

Aftersun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×

Search terms

Top Aftersun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • after sun296K/yr
  • aftersun123K/yr
  • aftersun lotion60K/yr
  • after sun lotion95K/yr
  • nivea after sun28K/yr
  • ambre solaire after sun12K/yr
  • garnier after sun9K/yr
  • nivea aftersun8K/yr
  • after sun cream7K/yr
  • after sun care6K/yr

Reviews and returns

What reviews say buyers love and hate about Aftersun

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Aftersun questions

Answered from the same tracked data.