Aftersun
Aftersun shows demand growing +295.9% this quarter, but prices mostly outside the sweet spot ($2.89–$5.47) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Aftersun profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aftersun is a £525K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Aftersun: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +295.9% over the last 90 days and 18.9% of searches end in a purchase.
£525K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Aftersun products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA SUN After Sun Moisturising Soothing Lotion (400 ml) Cooling Moisturiser with Aloe Vera Naturally Soothing After Sun Care with 24-Hour Effectiveness
- Price
- £4.40
- Rating
- 4.6/5
- Reviews
- 8,529
- Age
- 17y ago
NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 2,675
- Age
- 14y ago
NIVEA SUN After Sun Moisturising Soothing Lotion (200ml) Cooling NIVEA After Sun Naturally Soothing Lotion with 24 Hour Effectiveness Aftersun Aloe Vera
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 3,327
- Age
- 19y ago
Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 10,546
- Age
- 8y ago
Piz Buin After Sun Tan Intensifying Moisturising Lotion (200ml) Nourishing Aftersun Cream with Vitamin E and Shea Butter Ideal to Soothe Sensitive Skin with Tanimel Tan Intensifying Plant Extract
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 9,363
- Age
- 17y ago
Trending
90-day click momentum
Aloe Pura Organic Aloe Vera Gel Natural Vegan Cruelty Free Paraben & SLS Free Cooling Soothing 100ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 17,484
- Age
- 18y ago
Malibu Sun After Sun Tan Extending Lotion Original 100ml
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,343
- Age
- 9y ago
Calypso Aftersun Aloe Vera Gel 250ml
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 15y ago
Garnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
NIVEA SUN After Sun Moisturising Soothing Lotion (200ml) Cooling NIVEA After Sun Naturally Soothing Lotion with 24 Hour Effectiveness Aftersun Aloe Vera
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 3,327
- Age
- 19y ago
Newest
by launch dateGarnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Hawaiian Tropic Enriching After Sun Body Butter - 250 ml 12-Hour Moisturisation With Shea Butter Coconut scent Vegan
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 1,945
- Age
- 3y ago
Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 10,546
- Age
- 8y ago
Malibu Sun After Sun Tan Extending Lotion Original 100ml
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,343
- Age
- 9y ago
NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 2,675
- Age
- 14y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
146
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Nivea Sun31%
- NIVEA22%
- HAWAIIAN Tropic15%
- Piz Buin9%
- Garnier9%
- Calypso6%
- Open — no brand owns it (3 brands, 8%)
Aftersun demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×
Top Aftersun search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- after sun296K/yr
- aftersun123K/yr
- aftersun lotion60K/yr
- after sun lotion95K/yr
- nivea after sun28K/yr
- ambre solaire after sun12K/yr
- garnier after sun9K/yr
- nivea aftersun8K/yr
- after sun cream7K/yr
- after sun care6K/yr
What reviews say buyers love and hate about Aftersun
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Lovely smell”
“Good brand alcohol free”
“Worth the money”
“Nice moisturiser”
“Great for dry post sun tan skin”
What buyers complain about
59% of reviews“Bad smell”
“Irritation”
“Nit that moisturizing”
“it feels like it's done nothing to moisturise my skin”
“Very poor quality”
Common Aftersun questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
