Is aftersun profitable to sell on Amazon United Kingdom?

The niche generates £525K/yr across 12 tracked products. 90-day search growth is +295.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the aftersun niche?

9 brands and 146 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in aftersun?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.0%.

When does demand for aftersun peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.4× the quietest.

What does it cost to enter the aftersun niche?

Listings span £2.89–£5.47; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 5,077 reviews — the moat a new listing must climb.

aftersun

Worth a look

Shows demand growing +295.9% this quarter, but prices mostly outside the sweet spot ($2.89–$5.47) keeps it on the watch list.

Growth

Incredible+295.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£525K

£525K/yr · 656K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,076.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.24

avg listing price — sweet spot $15–$100

Price range

Bad£2.89–£5.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, aftersun is a £525K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

aftersun market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: £424K–£530K; units × avg price
Conversion rate: 18.9%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

146

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Nivea Sun31%
NIVEA22%
HAWAIIAN Tropic15%
Piz Buin9%
Garnier9%
Calypso6%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +295.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×

Open Trend

Top aftersun search terms

after sun296K/yr +513.0%15.2% conv.
aftersun123K/yr +266.7%15.1% conv.
aftersun lotion60K/yr +98.7%18.7% conv.
after sun lotion95K/yr +151.5%15.2% conv.
nivea after sun28K/yr +158.1%22.8% conv.
ambre solaire after sun12K/yr +236.2%6.6% conv.
garnier after sun9K/yr +345.7%9.0% conv.
nivea aftersun8K/yr +221.2%19.6% conv.
after sun cream7K/yr +12.7%11.7% conv.
after sun care6K/yr +126.4%2.8% conv.

All search terms

Top aftersun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN After Sun Moisturising Soothing Lotion (400 ml) Cooling Moisturiser with Aloe Vera Naturally Soothing After Sun Care with 24-Hour Effectiveness

Nivea Sun£4.404.6★8,529 rev

NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin

NIVEA£4.084.6★2,675 rev

NIVEA SUN After Sun Moisturising Soothing Lotion (200ml) Cooling NIVEA After Sun Naturally Soothing Lotion with 24 Hour Effectiveness Aftersun Aloe Vera

NIVEA£2.894.6★3,327 rev

Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan

HAWAIIAN Tropic£5.284.7★10,546 rev

Piz Buin After Sun Tan Intensifying Moisturising Lotion (200ml) Nourishing Aftersun Cream with Vitamin E and Shea Butter Ideal to Soothe Sensitive Skin with Tanimel Tan Intensifying Plant Extract

Piz Buin£5.294.5★9,363 rev

Newest

by launch date

Garnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml

Ambre Solaire£4.15120 rev

1y ago

Hawaiian Tropic Enriching After Sun Body Butter - 250 ml 12-Hour Moisturisation With Shea Butter Coconut scent Vegan

HAWAIIAN Tropic£4.601,945 rev

3y ago

Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan

HAWAIIAN Tropic£5.2810,546 rev

8y ago

Malibu Sun After Sun Tan Extending Lotion Original 100ml

Malibu£3.261,343 rev

9y ago

NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin

NIVEA£4.082,675 rev

14y ago

What buyers say about aftersun

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Lovely smell”

Quality-Overall14%

“Good brand alcohol free”

Value For Money13%

“Worth the money”

Moist/Dry10%

“Nice moisturiser”

Suitability Dry Skin5%

“Great for dry post sun tan skin”

Soft Feel5%

“Keeps skin soft”

Absorbency5%

“Absorbs well”

Suitability Combination Skin4%

“soothes your skin”

Advertised Vs Actual Product4%

“Does what it says”

Ease Of Use3%

“easy to use”

What buyers complain about

Smell15%

“Bad smell”

Allergies13%

“Irritation”

Moist/Dry7%

“Nit that moisturizing”

Suitability Dry Skin5%

“it feels like it's done nothing to moisturise my skin”

Quality-Overall5%

“Very poor quality”

Skin Health4%

“My skin is burning still after washing my face several times”

Advertised Vs Actual Product3%

“Extremely misleading and disappointing”

Ease Of Use3%

“Unfortunately, I am in the group of people who couldn't use it”

Ingredients-Overall2%

“Too many ingredients”

Suitability Combination Skin2%

“Didnt work for me made my skin very red so stopped using it may be fine for others”

Common questions

Is aftersun profitable to sell on Amazon United Kingdom?: The niche generates £525K/yr across 12 tracked products. 90-day search growth is +295.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the aftersun niche?: 9 brands and 146 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in aftersun?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.0%.
When does demand for aftersun peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.4× the quietest.
What does it cost to enter the aftersun niche?: Listings span £2.89–£5.47; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 5,077 reviews — the moat a new listing must climb.