Is after sun spray profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 10 tracked products. 90-day search growth is +298.4%. Flapen's verdict: Skip it (46/100).

How competitive is the after sun spray niche?

6 brands and 75 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in after sun spray?

Top complaints mined from reviews: Allergies, Moist/Dry, Product Condition. The return rate is 0.0%.

When does demand for after sun spray peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.0× the quietest.

What does it cost to enter the after sun spray niche?

Listings span £2.45–£7.27; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 2,701 reviews — the moat a new listing must climb.

after sun spray

Skip it

Prices mostly outside the sweet spot ($2.45–$7.27) — this niche doesn't clear our bar today.

Growth

Incredible+298.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,700.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Avg price

Bad£4.71

avg listing price — sweet spot $15–$100

Market size

Bad£35K

£35K/yr · 43K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£2.45–£7.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, after sun spray is a £35K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

after sun spray market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £28K–£38K; units × avg price
Conversion rate: 17.3%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Malibu37%
NIVEA32%
Ambre Solaire14%
Piz Buin8%
HAWAIIAN Tropic7%
Nivea Sun3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +298.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.0×

Open Trend

Top after sun spray search terms

after sun spray25K/yr +253.4%14.0% conv.
aftersun spray13K/yr +354.7%12.5% conv.
after sun sprays2K/yr +417.5%13.9% conv.
spray aftersun3K/yr +491.5%11.1% conv.

All search terms

Top after sun spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN After Sun Moisture Spray (200 ml) 48H Moisturising Spray with Organic Hyaluron and Aloe Vera to Soothe Soften and Relieve Signs of Sun-Stressed Skin

NIVEA£4.084.6★2,675 rev

Malibu Sun Aloe Vera Gel Spray Soothing After Sun Continuous Spray 175ml

Malibu£5.004.4★1,381 rev

Garnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml

Ambre Solaire£4.154.6★120 rev

Malibu Sun After Sun Continuous Lotion Spray Soothing Aloe Vera 175ml

Malibu£4.744.4★1,381 rev

Piz Buin After Sun Instant Relief Mist (200ml) Fast Absorbing Aftersun Spray with Hyaluronic Acid and Glycerin Moisturising Lotion for Fast and Effective Hydration 48 Hour Moisturisation

Piz Buin£7.274.6★536 rev

Newest

by launch date

HAWAIIAN TROPIC Hydrating After Sun Skin Nourishing Oil 150ml Fast Absorbing With Avocado & Jojoba Oils Water Resistant With Tropical Scent Vegan

HAWAIIAN Tropic£5.58320 rev

1y ago

Garnier Ambre Solaire After Sun Spray for Face & Body Hydrating & Refreshing Sunscreen Ultra-Light Soothing Formula Refreshing Feel Non-Greasy Non-Sticky 150ml

Ambre Solaire£4.15120 rev

1y ago

Malibu Sun After Sun Continuous Lotion Spray Soothing Aloe Vera 175ml

Malibu£4.741,381 rev

4y ago

Piz Buin After Sun Instant Relief Mist (200ml) Fast Absorbing Aftersun Spray with Hyaluronic Acid and Glycerin Moisturising Lotion for Fast and Effective Hydration 48 Hour Moisturisation

Piz Buin£7.27536 rev

8y ago

Hawaiian Tropic Hydrating After Sun - Helps to preserve your tan 180 ml 24-Hour Moisturisation With Aloe Vera Vegan

HAWAIIAN Tropic£5.2810,546 rev

8y ago

What buyers say about after sun spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Nice smell”

Value For Money14%

“Worth the money”

Moist/Dry10%

“Nicely moisturises”

Quality-Overall9%

“Excellent Product”

Suitability Combination Skin6%

“Suits skin”

Soft Feel6%

“It is very soft”

Suitability Dry Skin5%

“my skin didn't dry out like it would without aftersun on”

Advertised Vs Actual Product3%

“Does the job”

Ease Of Application2%

“Quick Application”

Absorbency2%

“Absorbs easily into the skin, cools and moisturises”

What buyers complain about

Allergies15%

“Can flair excema prone skin”

Moist/Dry12%

“it feels like it's done nothing to moisturise my skin”

Product Condition8%

“Used before reliable product”

Leak-Proof8%

“Spilled contents”

Smell6%

“Bad smell”

Dilute/Watery6%

“watery as hell”

Texture/Consistency-Overall4%

“weatery consistency”

Oily/Greasy4%

“Slightly oily feel”

Suitability Dry Skin4%